AI Index / A/B testing tools

Best A/B testing tools

What AI assistants actually recommend when buyers ask about a/b testing tools — measured on a rolling 4-week window across 5 engines, published as open data.

Updated 2026-09-15 · 35 sampled answers · rolling 4-week window · methodology

Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.

Rolling 4-week window35 samples5 enginesmethodologydata studies

Measured by Orbatormethodology owner Henrik Tellewindow ends Sep 15, 2026

Sample: 35 AI answers · Window: Aug 18, 2026Sep 15, 2026 (4-week rolling) · trend vs prior 4 weeks (65 answers)

Samples by engine: GROK 7 (last run Aug 25, 2026) · GEMINI 7 (last run Aug 25, 2026) · CHATGPT 7 (last run Aug 25, 2026) · CLAUDE 7 (last run Aug 26, 2026) · PERPLEXITY 7 (last run Aug 25, 2026 — stalest)

How these numbers are made: sampling design · prompt provenance · what counts as a mention · what we cannot see

On the record: This ranking is frozen as a dated snapshot every day. View this category's history to see what entered and left the ranking and when, or read what the engines actually said on a given day.

What is the best a/b testing tools?

Across 35 sampled AI answers from 5 engines, VWO is recommended most often — appearing in 62.9% of recommendations, followed by Optimizely (62.9%) and Statsig (54.3%).

This is a measurement of share of voice across 5 AI engines — not an editorial pick. See the full ranking below.

How this ranking is measured

Orbator asked Grok, Gemini, ChatGPT, Claude and Perplexity buyer questions about a/b testing tools and sampled 35 answers between Aug 18, 2026 and Sep 15, 2026. Recommendation share counts the answers that recommended or listed a product, so a passing mention or a warning adds nothing to it. A category publishes once it holds at least 20 independently sampled answers in the window. Read the full methodology or download this ranking as CSV.

recommendedlistedneutral mentionwarned againstRecommendation share counts answers that recommend or list it — neutral mentions and warnings shown for transparency
#ProductShareTrendEngines
1

vwo.com

62.9%

95% CI 46.376.8%

22 mentions · avg pos 5.8

first pick 31.8%

GROK 85.7%GEMINI 57.1%CHATGPT 57.1%CLAUDE 57.1%PERPLEXITY 57.1%
Claim
2

optimizely.com

62.9%

95% CI 46.376.8%

22 mentions · avg pos 6.7

first pick 9.1%

GROK 57.1%GEMINI 71.4%CHATGPT 57.1%CLAUDE 57.1%PERPLEXITY 71.4%
Claim
3

statsig.com

54.3%

95% CI 38.269.5%

19 mentions · avg pos 6.6

first pick 26.3%

GROK 85.7%GEMINI 42.9%CHATGPT 42.9%CLAUDE 57.1%PERPLEXITY 42.9%
Claim
4

growthbook.io

48.6%

95% CI 3364.4%

17 mentions · avg pos 6

first pick 23.5%

GROK 85.7%GEMINI 42.9%CHATGPT 14.3%CLAUDE 57.1%PERPLEXITY 42.9%
Claim
Pricing: Pro: $40 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Feature flags ↗ source · verified Sep 5, 2026
Platforms: API ↗ source · verified Sep 5, 2026
Integrations: Slack ↗ source · verified Sep 5, 2026
5

abtasty.com

45.7%

95% CI 30.561.8%

16 mentions · avg pos 6.8

first pick 0%

GROK 42.9%GEMINI 57.1%CHATGPT 42.9%CLAUDE 42.9%PERPLEXITY 42.9%
Claim
6

posthog.com

37.1%

95% CI 23.253.7%

13 mentions · avg pos 7.3

first pick 7.7%

GROK 85.7%GEMINI 28.6%CHATGPT 28.6%CLAUDE 28.6%PERPLEXITY 14.3%
Claim
Pricing: Free ↗ source · verified Sep 5, 2026
Features: Product Analytics ↗ source · verified Sep 5, 2026
Platforms: Web ↗ source · verified Sep 5, 2026
Integrations: Stripe ↗ source · verified Sep 5, 2026
7

convert.com

31.4%

95% CI 18.648%

11 mentions · avg pos 8.9

first pick 0%

GROK 57.1%GEMINI 42.9%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 28.6%
Claim
8

launchdarkly.com

25.7%

95% CI 14.242.1%

9 mentions · avg pos 10.1

first pick 0%

GROK 42.9%GEMINI 28.6%CHATGPT 14.3%CLAUDE 42.9%
Claim
Pricing: Foundation: $10 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Feature flags ↗ source · verified Sep 5, 2026
Platforms: API ↗ source · verified Sep 5, 2026
Integrations: Slack ↗ source · verified Sep 5, 2026
9

amplitude.com

22.9%

95% CI 12.139%

8 mentions · avg pos 4.9

first pick 12.5%

GROK 42.9%GEMINI 14.3%CHATGPT 28.6%CLAUDE 14.3%PERPLEXITY 14.3%
Claim
Pricing: Free ↗ source · verified Sep 5, 2026
Features: Feature Experimentation ↗ source · verified Sep 5, 2026
Platforms: Web ↗ source · verified Sep 5, 2026
10

unbounce.com

22.9%

95% CI 12.139%

8 mentions · avg pos 9.3

first pick 0%

GROK 28.6%GEMINI 28.6%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 28.6%
Claim
Pricing: Starter: $29 a month ↗ source · verified Sep 5, 2026
Features: Drag-and-drop builder ↗ source · verified Sep 5, 2026
Integrations: Zapier ↗ source · verified Sep 5, 2026
11

varify.io

20%

95% CI 1035.9%

7 mentions · avg pos 7

first pick 0%

GROK 28.6%GEMINI 57.1%CLAUDE 14.3%
Claim
12

split.io

20%

95% CI 1035.9%

7 mentions · avg pos 11.8

first pick 14.3%

GROK 14.3%GEMINI 57.1%CHATGPT 14.3%CLAUDE 14.3%
Claim
13

webflow.com

17.1%

95% CI 8.132.7%

6 mentions · avg pos 4

first pick 16.7%

GROK 28.6%GEMINI 14.3%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 14.3%
Claim
Features: Drag-and-drop templates ↗ source · verified Sep 5, 2026
Platforms: Web ↗ source · verified Sep 5, 2026
Integrations: React ↗ source · verified Sep 5, 2026
14

wordpress.com

17.1%

95% CI 8.132.7%

6 mentions · avg pos 4

first pick 16.7%

GROK 28.6%GEMINI 14.3%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 14.3%
Claim
Pricing: Personal: $9 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Global edge caching ↗ source · verified Sep 5, 2026
Integrations: PayPal ↗ source · verified Sep 5, 2026
15
Adobe Target

17.1%

95% CI 8.132.7%

6 mentions · avg pos 6.2

first pick 16.7%

GROK 14.3%GEMINI 28.6%CLAUDE 14.3%PERPLEXITY 28.6%
Claim
16

kameleoon.com

17.1%

95% CI 8.132.7%

6 mentions · avg pos 7.8

first pick 0%

GROK 28.6%GEMINI 42.9%CLAUDE 14.3%
Claim
17
Eppo

17.1%

95% CI 8.132.7%

6 mentions · avg pos 9.4

first pick 0%

GROK 42.9%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 14.3%
Claim
18
BigQuery

14.3%

95% CI 6.329.4%

5 mentions · avg pos 3.8

first pick 20%

GROK 42.9%GEMINI 14.3%CHATGPT 14.3%
Claim
19

mida.so

14.3%

95% CI 6.329.4%

5 mentions · avg pos 4.8

first pick 0%

GROK 28.6%GEMINI 14.3%CLAUDE 14.3%PERPLEXITY 14.3%
Claim
20

humblytics.com

14.3%

95% CI 6.329.4%

5 mentions · avg pos 6.8

first pick 20%

GROK 57.1%CLAUDE 14.3%
Claim
21

snowflake.com

11.4%

95% CI 4.526%

4 mentions · avg pos 2.3

first pick 25%

GROK 42.9%CHATGPT 14.3%
Claim
Features: Snowpark ↗ source · verified Sep 5, 2026
Integrations: Coalesce ↗ source · verified Sep 5, 2026
22
Optibase

11.4%

95% CI 4.526%

4 mentions · avg pos 3

first pick 50%

GROK 28.6%GEMINI 14.3%CLAUDE 14.3%
Claim
23

crazyegg.com

11.4%

95% CI 4.526%

4 mentions · avg pos 5.3

first pick 0%

GROK 28.6%GEMINI 14.3%PERPLEXITY 14.3%
Claim
24
Google Optimize

11.4%

95% CI 4.526%

4 mentions · avg pos 5.3

first pick 25%

GROK 28.6%GEMINI 28.6%
Claim
25
GA4

11.4%

95% CI 4.526%

4 mentions · avg pos 6

first pick 0%

GEMINI 42.9%CLAUDE 14.3%
Claim
26

shopify.com

11.4%

95% CI 4.526%

4 mentions · avg pos 7

first pick 0%

GROK 14.3%CHATGPT 28.6%PERPLEXITY 14.3%
Claim
Pricing: Basic: $29 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Sidekick, AI assistant for commerce ↗ source · verified Sep 5, 2026
Platforms: API ↗ source · verified Sep 5, 2026
Integrations: Shopify POS ↗ source · verified Sep 5, 2026
27
Varify

11.4%

95% CI 4.526%

4 mentions · avg pos 16.3

first pick 0%

GROK 42.9%GEMINI 14.3%
Claim
28

flagsmith.com

11.4%

95% CI 4.526%

4 mentions · avg pos 17.7

first pick 0%

GROK 28.6%GEMINI 14.3%PERPLEXITY 14.3%
Claim
Pricing: Start-Up: $40 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Feature Flags & Remote Config ↗ source · verified Sep 5, 2026
Platforms: API ↗ source · verified Sep 5, 2026
Integrations: Okta ↗ source · verified Sep 5, 2026
29

getunleash.io

11.4%

95% CI 4.526%

4 mentions · avg pos 19

first pick 0%

GROK 28.6%GEMINI 14.3%PERPLEXITY 14.3%
Claim
Pricing: Pay-As-You-Go: $75 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Feature flags ↗ source · verified Sep 5, 2026
Platforms: Docker ↗ source · verified Sep 5, 2026
Integrations: Slack ↗ source · verified Sep 5, 2026
30

segment.com

8.6%

95% CI 322.4%

3 mentions · avg pos 14.7

first pick 0%

GEMINI 28.6%PERPLEXITY 14.3%
Claim
31

plerdy.com

5.7%

95% CI 1.618.6%

2 mentions · avg pos 5

first pick 0%

GEMINI 28.6%
Claim
32

mixpanel.com

5.7%

95% CI 1.618.6%

2 mentions · avg pos 6

first pick 0%

GROK 14.3%CLAUDE 14.3%
Claim
Pricing: Growth: $120 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Custom events ↗ source · verified Sep 5, 2026
Platforms: Web ↗ source · verified Sep 5, 2026
Integrations: Cursor ↗ source · verified Sep 5, 2026
33
Convert Experiences

5.7%

95% CI 1.618.6%

2 mentions · avg pos 8.5

first pick 0%

GROK 14.3%GEMINI 14.3%
Claim
34

firebase.google.com

5.7%

95% CI 1.618.6%

2 mentions · avg pos 10.5

first pick 0%

GROK 14.3%PERPLEXITY 14.3%
Claim
35

datadoghq.com

5.7%

95% CI 1.618.6%

2 mentions · avg pos 11.5

first pick 0%

GROK 28.6%
Claim
36

notion.so

5.7%

95% CI 1.618.6%

2 mentions · avg pos 13

first pick 50%

GROK 14.3%GEMINI 14.3%
Claim
37
Redshift

2.9%

95% CI 0.514.5%

1 mentions · avg pos 2

first pick 0%

GROK 14.3%
Claim
38
Optimizely Experimentation

2.9%

95% CI 0.514.5%

1 mentions · avg pos 3

first pick 0%

GEMINI 14.3%
Claim
39
Firebase A/B Testing

2.9%

95% CI 0.514.5%

1 mentions · avg pos 4

first pick 0%

PERPLEXITY 14.3%
Claim
40

trakkr.ai

2.9%

95% CI 0.514.5%

1 mentions · avg pos 4

first pick 0%

GROK 14.3%
Claim
41
Adobe Analytics

2.9%

95% CI 0.514.5%

1 mentions · avg pos 6

first pick 0%

GEMINI 14.3%
Claim
42

intempt.com

2.9%

95% CI 0.514.5%

1 mentions · avg pos 6

first pick 0%

GROK 14.3%
Claim
43

analytics-toolkit.com

2.9%

95% CI 0.514.5%

1 mentions · avg pos 7

first pick 0%

GROK 14.3%
Claim
44

apps.shopify.com

2.9%

95% CI 0.514.5%

1 mentions · avg pos 7

first pick 0%

CHATGPT 14.3%
Claim
45
VWO (Visual Website Optimizer)

2.9%

95% CI 0.514.5%

1 mentions · avg pos 7

first pick 0%

GEMINI 14.3%
Claim
46
Google Campaign Manager 360

2.9%

95% CI 0.514.5%

1 mentions · avg pos 9

first pick 0%

GEMINI 14.3%
Claim
47
Mojito

2.9%

95% CI 0.514.5%

1 mentions · avg pos 9

first pick 0%

GEMINI 14.3%
Claim
48
ABRouter

2.9%

95% CI 0.514.5%

1 mentions · avg pos 10

first pick 0%

GEMINI 14.3%
Claim
49
Optimizely Web

2.9%

95% CI 0.514.5%

1 mentions · avg pos 10

first pick 0%

GROK 14.3%
Claim
50

flipt.io

2.9%

95% CI 0.514.5%

1 mentions · avg pos 14

first pick 0%

GROK 14.3%
Claim
Pricing: Flipt Pro: $200 a month (free tier available) ↗ source · verified Sep 5, 2026
Features: Git-native workflows ↗ source · verified Sep 5, 2026
Platforms: gRPC APIs ↗ source · verified Sep 5, 2026
Integrations: GitHub ↗ source · verified Sep 5, 2026
51
Vanity

2.9%

95% CI 0.514.5%

1 mentions · avg pos 17

first pick 0%

PERPLEXITY 14.3%
Claim
52

instantly.ai

2.9%

95% CI 0.514.5%

1 mentions · avg pos 18

first pick 0%

GEMINI 14.3%
Claim
Pricing: Growth: $47 a month ↗ source · verified Sep 5, 2026
Features: SISR System ↗ source · verified Sep 5, 2026
Platforms: API ↗ source · verified Sep 5, 2026
Integrations: Anthropic ↗ source · verified Sep 5, 2026
53

harness.io

2.9%

95% CI 0.514.5%

1 mentions · avg pos 40

first pick 0%

GROK 14.3%
Claim
54

landingi.com

2.9%

95% CI 0.514.5%

1 mentions

first pick 0%

CLAUDE 14.3%
Claim
55

webtrends-optimize.com

2.9%

95% CI 0.514.5%

1 mentions

first pick 0%

GEMINI 14.3%
Claim

Reading the numbers: Share is a point estimate on 35 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.

Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.

Watch this category

These rankings move. Get one email a week on who AI recommends in A/B testing tools. No account needed.

Compare the leaders

Head-to-head pages for products ranked in A/B testing tools. Each one sets out sourced facts side by side, plus which product AI assistants recommend more, engine by engine.

What the engines actually said

Every number on this page is measured from sampled answers, and those answers are kept. The archive holds dated excerpts of what each engine answered, never full answers. Read the answer archive for a/b testing tools to see the excerpts by date and engine, or view the ranking history to see what entered and left this ranking and when.

Questions buyers ask about A/B testing tools

What is the best a/b testing tools?

Across 35 sampled AI answers from 5 engines (Aug 18, 2026 to Sep 15, 2026), VWO is recommended most often for a/b testing tools, appearing in 62.9% of recommendations, followed by Optimizely (62.9%). This is a measurement of what AI assistants recommend, not an editorial verdict.

What does ChatGPT recommend for a/b testing tools?

ChatGPT recommends VWO most often for a/b testing tools. It appears as a recommendation in 57.1% of ChatGPT's sampled answers in this window (Aug 18, 2026 to Sep 15, 2026). Other engines answer differently. The per-engine breakdown in the ranking shows each one.

How is this measured?

Orbator samples AI answers to buyer questions across 5 engines and counts how often each product is recommended. No product pays for placement. The a/b testing tools ranking is based on 35 answers in the current 4-week window (Aug 18, 2026 to Sep 15, 2026). Full methodology is published at https://www.orbator.io/ai-index/methodology.

Compare the top a/b testing tools side by side

Verified facts for the most-recommended products — each sourced and dated. No editorial scoring, just the data side by side.

GrowthBookgrowthbook.ioPostHogposthog.comLaunchDarklylaunchdarkly.comAmplitudeamplitude.comUnbounceunbounce.com
PricingPro: $40 a month (free tier available) ↗ sourceverified Sep 5, 2026Free ↗ sourceverified Sep 5, 2026Foundation: $10 a month (free tier available) ↗ sourceverified Sep 5, 2026Free ↗ sourceverified Sep 5, 2026Starter: $29 a month ↗ sourceverified Sep 5, 2026
FeaturesFeature flags ↗ sourceverified Sep 5, 2026Product Analytics ↗ sourceverified Sep 5, 2026Feature flags ↗ sourceverified Sep 5, 2026Feature Experimentation ↗ sourceverified Sep 5, 2026Drag-and-drop builder ↗ sourceverified Sep 5, 2026
PlatformsAPI ↗ sourceverified Sep 5, 2026Web ↗ sourceverified Sep 5, 2026API ↗ sourceverified Sep 5, 2026Web ↗ sourceverified Sep 5, 2026
IntegrationsSlack ↗ sourceverified Sep 5, 2026Stripe ↗ sourceverified Sep 5, 2026Slack ↗ sourceverified Sep 5, 2026Zapier ↗ sourceverified Sep 5, 2026

Related categories

What AI recommends in adjacent categories — same method, fresh weekly.

Not in the answer? That's fixable.

Check Your AI Visibility →
[ORBATOR]

© 2026 Orbator. All rights reserved.