What AI assistants actually recommend when buyers ask about accounting software for small business — measured through 2026-10-04 across 5 engines, published as open data.
Last measured through 2026-10-04. This ranking is not currently refreshing.
Measured through 2026-10-04 · 35 sampled answers · methodology
Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.
Measured by Orbatormethodology owner Henrik Tellewindow ends Oct 4, 2026
Sample: 35 AI answers · Window: Sep 6, 2026 – Oct 4, 2026 · trend vs prior 4 weeks (56 answers)
Samples by engine: GROK 7 (last run Sep 7, 2026) · GEMINI 7 (last run Sep 7, 2026) · CHATGPT 7 (last run Sep 7, 2026) · CLAUDE 7 (last run Sep 8, 2026) · PERPLEXITY 7 (last run Sep 7, 2026 — stalest)
How these numbers are made: sampling design · prompt provenance · what counts as a mention · what we cannot see
On the record: Past rankings are kept as dated snapshots. View this category's history to see what entered and left the ranking and when, or read what the engines actually said on a given day.
Across 35 sampled AI answers from 5 engines, QuickBooks is recommended most often — appearing in 80% of recommendations, followed by Xero (68.6%) and Zoho (65.7%).
This is a measurement of share of voice across 5 AI engines — not an editorial pick. See the full ranking below.
Orbator asked Grok, Gemini, ChatGPT, Claude and Perplexity buyer questions about accounting software for small business and sampled 35 answers between Sep 6, 2026 and Oct 4, 2026. Recommendation share counts the answers that recommended or listed a product, so a passing mention or a warning adds nothing to it. A category publishes once it holds at least 20 independently sampled answers in the window. Read the full methodology or download this ranking as CSV.
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | quickbooks.intuit.com | 80% 95% CI 64.1–90% 28 mentions · avg pos 3.6 first pick 39.3% | — | GROK 100%GEMINI 71.4%CHATGPT 71.4%CLAUDE 85.7%PERPLEXITY 71.4% | Claim |
| 2 | xero.com | 68.6% 95% CI 52–81.4% 24 mentions · avg pos 4.6 first pick 4.2% | — | GROK 100%GEMINI 85.7%CHATGPT 57.1%CLAUDE 42.9%PERPLEXITY 57.1% | Claim |
| 3 | zoho.com | 65.7% 95% CI 49.2–79.2% 23 mentions · avg pos 4.8 first pick 4.3% | — | GROK 85.7%GEMINI 85.7%CHATGPT 57.1%CLAUDE 28.6%PERPLEXITY 71.4% | Claim |
| 4 | wave.com | 62.9% 95% CI 46.3–76.8% 22 mentions · avg pos 3.8 first pick 18.2% | — | GROK 85.7%GEMINI 71.4%CHATGPT 42.9%CLAUDE 57.1%PERPLEXITY 57.1% | Claim |
| 5 | freshbooks.com | 62.9% 95% CI 46.3–76.8% 22 mentions · avg pos 4.6 first pick 13.6% | — | GROK 85.7%GEMINI 71.4%CHATGPT 42.9%CLAUDE 57.1%PERPLEXITY 57.1% | Claim |
| 6 | sage.com | 25.7% 95% CI 14.2–42.1% 9 mentions · avg pos 7.7 first pick 0% | — | GROK 28.6%GEMINI 71.4%CHATGPT 14.3%CLAUDE 14.3% | Claim |
| 7 | odoo.com | 14.3% 95% CI 6.3–29.4% 5 mentions · avg pos 10.2 first pick 0% | — | GROK 14.3%GEMINI 28.6%CHATGPT 14.3%PERPLEXITY 14.3% | Claim |
| 8 | zipbooks.com | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 5 first pick 0% | — | GROK 14.3%GEMINI 28.6%PERPLEXITY 14.3% | Claim |
| 9 | paypal.com | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 5.8 first pick 0% | — | GROK 14.3%GEMINI 28.6%CLAUDE 14.3% | Claim |
| 10 | TurboTax | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 6.5 first pick 25% | — | GROK 28.6%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 11 | netsuite.com | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 6.7 first pick 25% | — | GROK 14.3%GEMINI 28.6%PERPLEXITY 14.3% | Claim |
| 12 | shopify.com | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 7 first pick 0% | — | GROK 28.6%GEMINI 14.3%CHATGPT 14.3% | Claim |
| 13 | gusto.com | 11.4% 95% CI 4.5–26% 4 mentions · avg pos 12.3 first pick 0% | — | GROK 57.1% | Claim |
| 14 | pcmag.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 2 first pick 33.3% | — | GROK 42.9% | Claim |
| 15 | waveapps.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 3 first pick 0% | — | CHATGPT 28.6%CLAUDE 14.3% | Claim |
| 16 | akaunting.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 5.3 first pick 0% | — | GROK 14.3%GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 17 | patriotsoftware.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 5.5 first pick 0% | — | GEMINI 14.3%CHATGPT 14.3%CLAUDE 14.3% | Claim |
| 18 | Manager | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 6.3 first pick 0% | — | GROK 14.3%GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 19 | cin7.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 6.7 first pick 0% | — | GROK 14.3%CHATGPT 14.3%PERPLEXITY 14.3% | Claim |
| 20 | gnucash.org | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 7 first pick 0% | — | GROK 14.3%GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 21 | blockadvisors.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 8.5 first pick 0% | — | GROK 14.3%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 22 | quicken.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 8.7 first pick 0% | — | GROK 14.3%GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 23 | Sage 50 | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 8.7 first pick 0% | — | GROK 14.3%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 24 | TaxAct | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 9 first pick 0% | — | GROK 14.3%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 25 | taxslayer.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 9.5 first pick 0% | — | GROK 14.3%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 26 | sheets.google.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 10 first pick 0% | — | GROK 14.3%GEMINI 14.3%CLAUDE 14.3% | Claim |
| 27 | stripe.com | 8.6% 95% CI 3–22.4% 3 mentions · avg pos 10 first pick 0% | — | GROK 28.6%CLAUDE 14.3% | Claim |
| 28 | irs.gov | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 1.5 first pick 50% | — | CHATGPT 28.6% | Claim |
| 29 | brex.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 6 first pick 0% | — | GROK 14.3%GEMINI 14.3% | Claim |
| 30 | patriotsoft.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 6 first pick 0% | — | GEMINI 14.3%CLAUDE 14.3% | Claim |
| 31 | TurboTax Business | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 6.5 first pick 0% | — | GEMINI 14.3%CLAUDE 14.3% | Claim |
| 32 | pilot.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 7 first pick 0% | — | GROK 14.3%CLAUDE 14.3% | Claim |
| 33 | bench.co | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 7.5 first pick 0% | — | GROK 28.6% | Claim |
| 34 | Zoho Inventory | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 8.5 first pick 0% | — | GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 35 | expensify.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 10 first pick 0% | — | GROK 14.3%CLAUDE 14.3% | Claim |
| 36 | freetaxusa.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 11 first pick 0% | — | GEMINI 14.3%CLAUDE 14.3% | Claim |
| 37 | sageintacct.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 14 first pick 0% | — | GROK 14.3%GEMINI 14.3% | Claim |
| 38 | katanaerp.com | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 15 first pick 0% | — | GROK 14.3%CLAUDE 14.3% | Claim |
| 39 | OneUp | 5.7% 95% CI 1.6–18.6% 2 mentions · avg pos 16 first pick 0% | — | GEMINI 28.6% | Claim |
| 40 | Kashoo | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 2 first pick 0% | — | CLAUDE 14.3% | Claim |
| 41 | forbes.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | GROK 14.3% | Claim |
| 42 | freeagent.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | PERPLEXITY 14.3% | Claim |
| 43 | manager.io | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | GROK 14.3% | Claim |
| 44 | NCH Express Accounts | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | GEMINI 14.3% | Claim |
| 45 | Patriot Accounting | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | CHATGPT 14.3% | Claim |
| 46 | sba.gov | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 5 first pick 0% | — | CHATGPT 14.3% | Claim |
| 47 | Brightbook | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 6 first pick 0% | — | GEMINI 14.3% | Claim |
| 48 | mercury.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 6 first pick 0% | — | GROK 14.3% | Claim |
| 49 | square.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 6 first pick 0% | — | GROK 14.3% | Claim |
| 50 | squareup.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 6 first pick 0% | — | GROK 14.3% | Claim |
| 51 | ebay.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 6 first pick 0% | — | GROK 14.3% | Claim |
| 52 | Drake Tax | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 7 first pick 0% | — | CLAUDE 14.3% | Claim |
| 53 | dext.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 8 first pick 0% | — | CLAUDE 14.3% | Claim |
| 54 | ledgersmb.org | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 9 first pick 0% | — | GEMINI 14.3% | Claim |
| 55 | Finale | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 12 first pick 0% | — | GROK 14.3% | Claim |
| 56 | profitbooks.net | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 12 first pick 0% | — | GEMINI 14.3% | Claim |
| 57 | fishbowlinventory.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 16 first pick 0% | — | GROK 14.3% | Claim |
| 58 | brightpearl.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 20 first pick 0% | — | GEMINI 14.3% | Claim |
| 59 | cocountant.com | 2.9% 95% CI 0.5–14.5% 1 mentions · avg pos 29 first pick 0% | — | GROK 14.3% | Claim |
| 60 | acumatica.com | 2.9% 95% CI 0.5–14.5% 1 mentions first pick 0% | — | GROK 14.3% | Claim |
| 61 | microsoft.com | 2.9% 95% CI 0.5–14.5% 1 mentions first pick 0% | — | GROK 14.3% | Claim |
| 62 | turbotax.intuit.com | 2.9% 95% CI 0.5–14.5% 1 mentions first pick 0% | — | GROK 14.3% | Claim |
Reading the numbers: Share is a point estimate on 35 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
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Head-to-head pages for products ranked in Accounting software for small business. Each one sets out sourced facts side by side, plus which product AI assistants recommend more, engine by engine.
Every number on this page is measured from sampled answers, and those answers are kept. The archive holds dated excerpts of what each engine answered, never full answers. Read the answer archive for accounting software for small business to see the excerpts by date and engine, or view the ranking history to see what entered and left this ranking and when.
Across 35 sampled AI answers from 5 engines (Sep 6, 2026 to Oct 4, 2026), QuickBooks is recommended most often for accounting software for small business, appearing in 80% of recommendations, followed by Xero (68.6%). This is a measurement of what AI assistants recommend, not an editorial verdict.
ChatGPT recommends QuickBooks most often for accounting software for small business. It appears as a recommendation in 71.4% of ChatGPT's sampled answers in this window (Sep 6, 2026 to Oct 4, 2026). Other engines answer differently. The per-engine breakdown in the ranking shows each one.
Orbator samples AI answers to buyer questions across 5 engines and counts how often each product is recommended. No product pays for placement. The accounting software for small business ranking is based on 35 answers in the current 4-week window (Sep 6, 2026 to Oct 4, 2026). Full methodology is published at https://www.orbator.io/ai-index/methodology.
Verified facts for the most-recommended products — each sourced and dated. No editorial scoring, just the data side by side.
| QuickBooksquickbooks.intuit.com | Xeroxero.com | Wavewave.com | FreshBooksfreshbooks.com | Odooodoo.com | |
|---|---|---|---|---|---|
| Pricing | Simple Start: $19 a month ↗ sourceverified Sep 5, 2026 | Established: $9 a month ↗ sourceverified Sep 5, 2026 | — | Premium: $7 a month, $70 a year ↗ sourceverified Sep 5, 2026 | Custom: $49 a month (free tier available) ↗ sourceverified Sep 5, 2026 |
| Features | Automated bookkeeping ↗ sourceverified Sep 5, 2026 | Automate bill entry and track bills ↗ sourceverified Sep 5, 2026 | Call our toll-free number for instant customer support ↗ sourceverified Sep 5, 2026 | Invoicing ↗ sourceverified Sep 5, 2026 | Accounting ↗ sourceverified Sep 5, 2026 |
| Platforms | Mobile app ↗ sourceverified Sep 5, 2026 | — | — | Mobile ↗ sourceverified Sep 5, 2026 | API ↗ sourceverified Sep 5, 2026 |
| Integrations | Mailchimp ↗ sourceverified Sep 5, 2026 | Gusto ↗ sourceverified Sep 5, 2026 | — | Afterpay ↗ sourceverified Sep 5, 2026 | DHL ↗ sourceverified Sep 5, 2026 |
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