Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.
Sep 8, 2026vs Sep 7, 2026
No change above the noise floor.
Sep 7, 2026vs Sep 6, 2026
No change above the noise floor.
Sep 6, 2026vs Sep 5, 2026
Methodology change: extraction rules 5-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▼Wave Payroll moved #8 → #10
- ▲Bonsai moved #9 → #8
- ▲ZipBooks moved #10 → #9
- ▲FreshBooks +6.7pp (70.8% → 77.5%)
- ▲Wave +4.6pp (72.9% → 77.5%)
- ▲Zoho +4.6pp (47.9% → 52.5%)
- ▲QuickBooks +3.7pp (68.8% → 72.5%)
- ▲Bonsai +3.3pp (16.7% → 20%)
- ▲ZipBooks +2.9pp (14.6% → 17.5%)
- ▲TurboTax +2.5pp (25% → 27.5%)
- ▲Hurdlr +2.1pp (22.9% → 25%)
- ▼Wave Payroll -1.7pp (16.7% → 15%)
Sep 5, 2026vs Sep 4, 2026
Methodology change: extraction rules 4-7 → 5-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲FreshBooks moved #3 → #2
- ▼QuickBooks moved #2 → #3
- ▼Wave Payroll -2.9pp (19.6% → 16.7%)
- ▼QuickBooks -2.6pp (71.4% → 68.8%)
- ▼Wave -2.1pp (75% → 72.9%)
- ▲ZipBooks +2.1pp (12.5% → 14.6%)
- ▼Bonsai -1.2pp (17.9% → 16.7%)
Sep 4, 2026vs Sep 3, 2026
- ▲Wave Payroll moved #10 → #8
- ▼Bonsai moved #8 → #9
- ▼ZipBooks moved #9 → #10
- ▲Wave Payroll +4.3pp (15.3% → 19.6%)
- ▼ZipBooks -4.2pp (16.7% → 12.5%)
- ▼Bonsai -2.9pp (20.8% → 17.9%)
- ▲Wave +1.4pp (73.6% → 75%)
- ▲TurboTax +1.4pp (23.6% → 25%)
- ▲Hurdlr +1pp (22.2% → 23.2%)
Sep 3, 2026vs Sep 2, 2026
No change above the noise floor.
Sep 2, 2026vs Sep 1, 2026
No change above the noise floor.
Sep 1, 2026vs Aug 31, 2026
No change above the noise floor.
Aug 31, 2026vs Aug 30, 2026
No change above the noise floor.
Aug 30, 2026vs Aug 29, 2026
No change above the noise floor.
Aug 29, 2026vs Aug 28, 2026
- ▲Hurdlr moved #8 → #7
- ▼Bonsai moved #7 → #8
- ▲ZipBooks moved #10 → #9
- ▼Wave Payroll moved #9 → #10
- ▲FreshBooks +1.9pp (70.3% → 72.2%)
- ▼Wave Payroll -1.9pp (17.2% → 15.3%)
- ▲Wave +1.7pp (71.9% → 73.6%)
- ▼TurboTax -1.4pp (25% → 23.6%)
- ▲Xero +1.2pp (26.6% → 27.8%)
- ▼Bonsai -1.1pp (21.9% → 20.8%)
- ▲ZipBooks +1.1pp (15.6% → 16.7%)
Aug 28, 2026vs Aug 27, 2026
Methodology change: extraction rules 4-5 → 4-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲TurboTax moved #8 → #6
- ▲Wave moved #2 → #1
- ▼QuickBooks moved #1 → #2
- ▼Bonsai moved #6 → #7
- ▼Hurdlr moved #7 → #8
- ▲TurboTax +6.2pp (18.8% → 25%)
- ▲FreshBooks +4.7pp (65.6% → 70.3%)
- ▲Zoho +4.6pp (43.8% → 48.4%)
- ▲Wave +3.1pp (68.8% → 71.9%)
- ▲Hurdlr +3.1pp (18.8% → 21.9%)
- ▲Xero +1.6pp (25% → 26.6%)
- ▲Wave Payroll +1.6pp (15.6% → 17.2%)
Aug 27, 2026vs Aug 26, 2026
No change above the noise floor.
Aug 26, 2026vs Aug 25, 2026
- ▲ INWave Payroll entered the top 10 (#13 → #9)
- ▼ OUTAkaunting left the top 10 (#10 → #12)
- ▲Wave Payroll moved #13 → #9
- ▼ZipBooks moved #6 → #10
- ▼Akaunting moved #10 → #12
- ▲QuickBooks moved #2 → #1
- ▼Wave moved #1 → #2
- ▲Bonsai moved #7 → #6
- ▲Hurdlr moved #8 → #7
- ▲TurboTax moved #9 → #8
- ▼ZipBooks -9.4pp (25% → 15.6%)
- ▼Xero -6.3pp (31.3% → 25%)
- ▼Zoho -6.2pp (50% → 43.8%)
- ▲Wave Payroll +5.2pp (10.4% → 15.6%)
- ▼Wave -4.1pp (72.9% → 68.8%)
- ▲QuickBooks +3.1pp (68.8% → 71.9%)
- ▲Bonsai +3.1pp (18.8% → 21.9%)
- ▲Hurdlr +2.1pp (16.7% → 18.8%)
- ▲TurboTax +2.1pp (16.7% → 18.8%)
- ▼FreshBooks -1.1pp (66.7% → 65.6%)
Aug 25, 2026vs Aug 24, 2026
No change above the noise floor.
Aug 24, 2026vs Aug 23, 2026
No change above the noise floor.
Aug 23, 2026vs Aug 22, 2026
No change above the noise floor.
Aug 22, 2026vs Aug 21, 2026
- ▲Xero +4.5pp (26.8% → 31.3%)
- ▲ZipBooks +3.6pp (21.4% → 25%)
- ▼Zoho -1.8pp (51.8% → 50%)
- ▲Akaunting +1.8pp (10.7% → 12.5%)
- ▲Wave +1.5pp (71.4% → 72.9%)
- ▼FreshBooks -1.2pp (67.9% → 66.7%)
Aug 21, 2026vs Aug 20, 2026
- ▲Xero moved #6 → #5
- ▼ZipBooks moved #5 → #6
- ▲Hurdlr moved #9 → #8
- ▼TurboTax moved #8 → #9
- ▲Xero +6pp (20.8% → 26.8%)
- ▼ZipBooks -3.6pp (25% → 21.4%)
- ▼Bonsai -2.9pp (20.8% → 17.9%)
- ▲Hurdlr +2.2pp (13.9% → 16.1%)
- ▼QuickBooks -1.2pp (70.8% → 69.6%)
Aug 20, 2026vs Aug 19, 2026
No change above the noise floor.
Aug 19, 2026vs Aug 18, 2026
No change above the noise floor.
Aug 18, 2026vs Aug 17, 2026
No change above the noise floor.
Aug 17, 2026vs Aug 16, 2026
- ▲ INAkaunting entered the top 10 (#11 → #10)
- ▼ OUTBench left the top 10 (#10 → #11)
- ▲Xero moved #8 → #6
- ▼TurboTax moved #6 → #8
- ▲Akaunting moved #11 → #10
- ▼Bench moved #10 → #11
- ▼TurboTax -8.7pp (24% → 15.3%)
- ▼QuickBooks -6.3pp (77.1% → 70.8%)
- ▼ZipBooks -6.3pp (31.3% → 25%)
- ▼Zoho -5.9pp (57.3% → 51.4%)
- ▼Wave -4.9pp (77.1% → 72.2%)
- ▼FreshBooks -4.8pp (72.9% → 68.1%)
- ▲Xero +4.1pp (16.7% → 20.8%)
- ▼Bench -3.5pp (14.6% → 11.1%)
- ▼Akaunting -2.4pp (13.5% → 11.1%)
- ▼Bonsai -2.1pp (22.9% → 20.8%)
- ▼Hurdlr -1.7pp (15.6% → 13.9%)
Aug 16, 2026vs Aug 15, 2026
No change above the noise floor.
Aug 15, 2026vs Aug 14, 2026
No change above the noise floor.