AI Index / AI tools for email marketers / History

AI tools for email marketers — AI Recommendation History

What AI assistants recommended for ai tools for email marketers, date by date. Every ranking we publish is frozen the day it publishes, so this is a record of what was said — not a re-computation of what today's data would say about the past.

Record: 26 dated snapshots · Aug 14, 2026 – Sep 8, 2026

Answer archive Methodology Data studies JSON

What changed

Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.

Sep 8, 2026vs Sep 7, 2026

No change above the noise floor.

Sep 7, 2026vs Sep 6, 2026

No change above the noise floor.

Sep 6, 2026vs Sep 5, 2026

No change above the noise floor.

Sep 5, 2026vs Sep 4, 2026

No change above the noise floor.

Sep 4, 2026vs Sep 3, 2026

▲ INLavender entered the top 10 (#13 → #9)
▲ INCopy.ai entered the top 10 (#12 → #10)
▼ OUTWriter left the top 10 (#9 → #12)
▼ OUTGetResponse left the top 10 (#10 → #11)
▲Lavender moved #13 → #9
▼Writer moved #9 → #12
▼HubSpot CRM moved #5 → #7
▲Copy.ai moved #12 → #10
▲Klaviyo moved #2 → #1
▼ActiveCampaign moved #1 → #2
▲Omnisend moved #6 → #5
▲Jasper moved #7 → #6
▼GetResponse moved #10 → #11
▲Brevo +3.4pp (41.8% → 45.2%)
▲Lavender +3.4pp (12.7% → 16.1%)
▲Omnisend +3.3pp (27.3% → 30.6%)
▼HubSpot CRM -3.1pp (27.3% → 24.2%)
▲Klaviyo +2.7pp (47.3% → 50%)
▲Mailchimp +1.9pp (40% → 41.9%)
▼Writer -1.9pp (16.4% → 14.5%)
▲Copy.ai +1.6pp (14.5% → 16.1%)
▲Instantly +1.2pp (18.2% → 19.4%)

Sep 3, 2026vs Sep 2, 2026

▲ INGetResponse entered the top 10 (#13 → #10)
▼ OUTCopy.ai left the top 10 (#9 → #12)
▲GetResponse moved #13 → #10
▼Copy.ai moved #9 → #12
▲ActiveCampaign moved #2 → #1
▼Klaviyo moved #1 → #2
▲HubSpot CRM moved #6 → #5
▼Omnisend moved #5 → #6
▲Writer moved #10 → #9
▼Klaviyo -14.5pp (61.8% → 47.3%)
▼Copy.ai -6.1pp (20.6% → 14.5%)
▼Omnisend -5.1pp (32.4% → 27.3%)
▼Mailchimp -4.1pp (44.1% → 40%)
▼ActiveCampaign -3.8pp (52.9% → 49.1%)
▼Instantly -2.4pp (20.6% → 18.2%)
▼Brevo -2.3pp (44.1% → 41.8%)
▼HubSpot CRM -2.1pp (29.4% → 27.3%)
▼Jasper -2.1pp (29.4% → 27.3%)
▲GetResponse +1.7pp (14.7% → 16.4%)
▼Writer -1.2pp (17.6% → 16.4%)

Sep 2, 2026vs Sep 1, 2026

Methodology change: extraction rules 4-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INWriter entered the top 10 (#13 → #10)
▼ OUTLavender left the top 10 (#10 → #11)
▲Writer moved #13 → #10
▲HubSpot CRM moved #7 → #6
▼Jasper moved #6 → #7
▼Lavender moved #10 → #11
▼ActiveCampaign -3.2pp (56.1% → 52.9%)
▲Writer +3pp (14.6% → 17.6%)
▲Mailchimp +2.6pp (41.5% → 44.1%)
▲HubSpot CRM +2.6pp (26.8% → 29.4%)
▼Jasper -2.3pp (31.7% → 29.4%)
▼Omnisend -1.7pp (34.1% → 32.4%)
▼Klaviyo -1.6pp (63.4% → 61.8%)
▼Instantly -1.4pp (22% → 20.6%)
▼Copy.ai -1.4pp (22% → 20.6%)

Sep 1, 2026vs Aug 31, 2026

▼HubSpot CRM moved #5 → #7
▲Omnisend moved #6 → #5
▲Jasper moved #7 → #6
▲Klaviyo +6.9pp (56.5% → 63.4%)
▼HubSpot CRM -3.8pp (30.6% → 26.8%)
▲Omnisend +3.5pp (30.6% → 34.1%)
▲ActiveCampaign +2.9pp (53.2% → 56.1%)
▼Brevo -2.9pp (46.8% → 43.9%)
▲Jasper +2.7pp (29% → 31.7%)
▲Copy.ai +2.6pp (19.4% → 22%)
▼Mailchimp -2pp (43.5% → 41.5%)
▲Lavender +1pp (16.1% → 17.1%)

Aug 31, 2026vs Aug 30, 2026

No change above the noise floor.

Aug 30, 2026vs Aug 29, 2026

No change above the noise floor.

Aug 29, 2026vs Aug 28, 2026

No change above the noise floor.

Aug 28, 2026vs Aug 27, 2026

No change above the noise floor.

Aug 27, 2026vs Aug 26, 2026

No change above the noise floor.

Aug 26, 2026vs Aug 25, 2026

▲HubSpot CRM moved #7 → #5
▼Omnisend moved #5 → #6
▼Jasper moved #6 → #7
▲Copy.ai moved #10 → #9
▼Lavender moved #9 → #10
▼Lavender -3.6pp (19.7% → 16.1%)
▲Instantly +2.9pp (19.7% → 22.6%)
▲HubSpot CRM +1.7pp (28.9% → 30.6%)
▼Jasper -1.3pp (30.3% → 29%)
▼Mailchimp -1.2pp (44.7% → 43.5%)
▼Omnisend -1pp (31.6% → 30.6%)

Aug 25, 2026vs Aug 24, 2026

No change above the noise floor.

Aug 24, 2026vs Aug 23, 2026

No change above the noise floor.

Aug 23, 2026vs Aug 22, 2026

No change above the noise floor.

Aug 22, 2026vs Aug 21, 2026

▲ INLavender entered the top 10 (#13 → #9)
▼ OUTGetResponse left the top 10 (#10 → #11)
▲Lavender moved #13 → #9
▼Copy.ai moved #8 → #10
▲Jasper moved #7 → #6
▼HubSpot CRM moved #6 → #7
▲Instantly moved #9 → #8
▼GetResponse moved #10 → #11
▲Lavender +3.2pp (16.5% → 19.7%)
▲Jasper +2.5pp (27.8% → 30.3%)
▲Mailchimp +1.4pp (43.3% → 44.7%)
▼Brevo -1.3pp (47.4% → 46.1%)
▲HubSpot CRM +1.1pp (27.8% → 28.9%)
▲Instantly +1.1pp (18.6% → 19.7%)
▼ActiveCampaign -1pp (53.6% → 52.6%)

Aug 21, 2026vs Aug 20, 2026

No change above the noise floor.

Aug 20, 2026vs Aug 19, 2026

No change above the noise floor.

Aug 19, 2026vs Aug 18, 2026

No change above the noise floor.

Aug 18, 2026vs Aug 17, 2026

No change above the noise floor.

Aug 17, 2026vs Aug 16, 2026

No change above the noise floor.

Aug 16, 2026vs Aug 15, 2026

No change above the noise floor.

Aug 15, 2026vs Aug 14, 2026

▲ INCopy.ai entered the top 10 (#11 → #8)
▼ OUTSendinblue left the top 10 (#8 → #11)
▲Copy.ai moved #11 → #8
▼Sendinblue moved #8 → #11
▲Omnisend moved #6 → #5
▼HubSpot CRM moved #5 → #6
▼HubSpot CRM -3.7pp (31.5% → 27.8%)
▼Sendinblue -2.4pp (18.9% → 16.5%)
▼Mailchimp -1.7pp (45% → 43.3%)
▼ActiveCampaign -1.4pp (55% → 53.6%)
▼GetResponse -1.4pp (18.9% → 17.5%)
▼Brevo -1.2pp (48.6% → 47.4%)
▼Jasper -1pp (28.8% → 27.8%)

The ranking, date by date

Top 10 on each archived date, exactly as published. Cite a date and it stays true: snapshots are append-only, and a correction appends a new revision rather than overwriting the original.

Sep 8, 202662 sampled answers · window 2026-08-11 – 2026-09-08 · rules v7

#1Klaviyo50%
#2ActiveCampaign48.4%
#3Brevo45.2%
#4Mailchimp41.9%
#5Omnisend30.6%
#6Jasper27.4%
#7HubSpot CRM24.2%
#8Instantly19.4%
#9Lavender16.1%
#10Copy.ai16.1%

Sep 7, 202662 sampled answers · window 2026-08-10 – 2026-09-07 · rules v7

#1Klaviyo50%
#2ActiveCampaign48.4%
#3Brevo45.2%
#4Mailchimp41.9%
#5Omnisend30.6%
#6Jasper27.4%
#7HubSpot CRM24.2%
#8Instantly19.4%
#9Lavender16.1%
#10Copy.ai16.1%

Sep 6, 202662 sampled answers · window 2026-08-09 – 2026-09-06 · rules v7

#1Klaviyo50%
#2ActiveCampaign48.4%
#3Brevo45.2%
#4Mailchimp41.9%
#5Omnisend30.6%
#6Jasper27.4%
#7HubSpot CRM24.2%
#8Instantly19.4%
#9Lavender16.1%
#10Copy.ai16.1%

Sep 5, 202662 sampled answers · window 2026-08-08 – 2026-09-05 · rules v7

#1Klaviyo50%
#2ActiveCampaign48.4%
#3Brevo45.2%
#4Mailchimp41.9%
#5Omnisend30.6%
#6Jasper27.4%
#7HubSpot CRM24.2%
#8Instantly19.4%
#9Lavender16.1%
#10Copy.ai16.1%

Sep 4, 202662 sampled answers · window 2026-08-07 – 2026-09-04 · rules v7

#1Klaviyo50%
#2ActiveCampaign48.4%
#3Brevo45.2%
#4Mailchimp41.9%
#5Omnisend30.6%
#6Jasper27.4%
#7HubSpot CRM24.2%
#8Instantly19.4%
#9Lavender16.1%
#10Copy.ai16.1%

Sep 3, 202655 sampled answers · window 2026-08-06 – 2026-09-03 · rules v7

#1ActiveCampaign49.1%
#2Klaviyo47.3%
#3Brevo41.8%
#4Mailchimp40%
#5HubSpot CRM27.3%
#6Omnisend27.3%
#7Jasper27.3%
#8Instantly18.2%
#9Writer16.4%
#10GetResponse16.4%

Sep 2, 202634 sampled answers · window 2026-08-05 – 2026-09-02 · rules v7

#1Klaviyo61.8%
#2ActiveCampaign52.9%
#3Brevo44.1%
#4Mailchimp44.1%
#5Omnisend32.4%
#6HubSpot CRM29.4%
#7Jasper29.4%
#8Instantly20.6%
#9Copy.ai20.6%
#10Writer17.6%

Sep 1, 202641 sampled answers · window 2026-08-04 – 2026-09-01 · rules v4-7

#1Klaviyo63.4%
#2ActiveCampaign56.1%
#3Brevo43.9%
#4Mailchimp41.5%
#5Omnisend34.1%
#6Jasper31.7%
#7HubSpot CRM26.8%
#8Instantly22%
#9Copy.ai22%
#10Lavender17.1%

Aug 31, 202662 sampled answers · window 2026-08-03 – 2026-08-31 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 30, 202662 sampled answers · window 2026-08-02 – 2026-08-30 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 29, 202662 sampled answers · window 2026-08-01 – 2026-08-29 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 28, 202662 sampled answers · window 2026-07-31 – 2026-08-28 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 27, 202662 sampled answers · window 2026-07-30 – 2026-08-27 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 26, 202662 sampled answers · window 2026-07-29 – 2026-08-26 · rules v4-7

#1Klaviyo56.5%
#2ActiveCampaign53.2%
#3Brevo46.8%
#4Mailchimp43.5%
#5HubSpot CRM30.6%
#6Omnisend30.6%
#7Jasper29%
#8Instantly22.6%
#9Copy.ai19.4%
#10Lavender16.1%

Aug 25, 202676 sampled answers · window 2026-07-28 – 2026-08-25 · rules v4-7

#1Klaviyo56.6%
#2ActiveCampaign52.6%
#3Brevo46.1%
#4Mailchimp44.7%
#5Omnisend31.6%
#6Jasper30.3%
#7HubSpot CRM28.9%
#8Instantly19.7%
#9Lavender19.7%
#10Copy.ai19.7%

Aug 24, 202676 sampled answers · window 2026-07-27 – 2026-08-24 · rules v4-7

#1Klaviyo56.6%
#2ActiveCampaign52.6%
#3Brevo46.1%
#4Mailchimp44.7%
#5Omnisend31.6%
#6Jasper30.3%
#7HubSpot CRM28.9%
#8Instantly19.7%
#9Lavender19.7%
#10Copy.ai19.7%

Aug 23, 202676 sampled answers · window 2026-07-26 – 2026-08-23 · rules v4-7

#1Klaviyo56.6%
#2ActiveCampaign52.6%
#3Brevo46.1%
#4Mailchimp44.7%
#5Omnisend31.6%
#6Jasper30.3%
#7HubSpot CRM28.9%
#8Instantly19.7%
#9Lavender19.7%
#10Copy.ai19.7%

Aug 22, 202676 sampled answers · window 2026-07-25 – 2026-08-22 · rules v4-7

#1Klaviyo56.6%
#2ActiveCampaign52.6%
#3Brevo46.1%
#4Mailchimp44.7%
#5Omnisend31.6%
#6Jasper30.3%
#7HubSpot CRM28.9%
#8Instantly19.7%
#9Lavender19.7%
#10Copy.ai19.7%

Aug 21, 202697 sampled answers · window 2026-07-24 – 2026-08-21 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 20, 202697 sampled answers · window 2026-07-23 – 2026-08-20 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 19, 202697 sampled answers · window 2026-07-22 – 2026-08-19 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 18, 202697 sampled answers · window 2026-07-21 – 2026-08-18 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 17, 202697 sampled answers · window 2026-07-20 – 2026-08-17 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 16, 202697 sampled answers · window 2026-07-19 – 2026-08-16 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 15, 202697 sampled answers · window 2026-07-18 – 2026-08-15 · rules v4-7

#1Klaviyo56.7%
#2ActiveCampaign53.6%
#3Brevo47.4%
#4Mailchimp43.3%
#5Omnisend32%
#6HubSpot CRM27.8%
#7Jasper27.8%
#8Copy.ai19.6%
#9Instantly18.6%
#10GetResponse17.5%

Aug 14, 2026111 sampled answers · window 2026-07-17 – 2026-08-14 · rules v4-7

#1Klaviyo56.8%
#2ActiveCampaign55%
#3Brevo48.6%
#4Mailchimp45%
#5HubSpot CRM31.5%
#6Omnisend31.5%
#7Jasper28.8%
#8Sendinblue18.9%
#9Instantly18.9%
#10GetResponse18.9%

Read any date directly

Every archived date is machine-readable at /api/index/ai-tools-for-email-marketers/as-of/<YYYY-MM-DD>, which returns the ranking as it stood, with the extraction version and revision it was published under. Dates before the record begins return no_record rather than a recomputation — we do not reconstruct history on demand and present it as what we said. See what the engines actually said.

[ORBATOR]