AI Index / Customer data platforms / History

Customer data platforms — AI Recommendation History

What AI assistants recommended for customer data platforms, date by date. Every ranking we publish is frozen the day it publishes, so this is a record of what was said — not a re-computation of what today's data would say about the past.

Record: 26 dated snapshots · Aug 14, 2026 – Sep 8, 2026

Answer archive Methodology Data studies JSON

What changed

Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.

Sep 8, 2026vs Sep 7, 2026

No change above the noise floor.

Sep 7, 2026vs Sep 6, 2026

No change above the noise floor.

Sep 6, 2026vs Sep 5, 2026

No change above the noise floor.

Sep 5, 2026vs Sep 4, 2026

No change above the noise floor.

Sep 4, 2026vs Sep 3, 2026

No change above the noise floor.

Sep 3, 2026vs Sep 2, 2026

Methodology change: extraction rules 4-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INDatabricks entered the top 10 (#15 → #10)
▼ OUTUnify left the top 10 (#10 → #12)
▲Databricks moved #15 → #10
▼Tealium moved #5 → #8
▲RudderStack moved #6 → #4
▼Twilio moved #3 → #5
▲BigQuery moved #8 → #6
▼Unify moved #10 → #12
▲Adobe moved #4 → #3
▼Twilio -9.2pp (44.9% → 35.7%)
▼Unify -7.7pp (32.7% → 25%)
▼Tealium -7.2pp (42.9% → 35.7%)
▲Databricks +6.6pp (18.4% → 25%)
▼Segment -5.1pp (69.4% → 64.3%)
▼RudderStack -5.1pp (40.8% → 35.7%)
▼Adobe -3.6pp (42.9% → 39.3%)
▲BigQuery +3pp (32.7% → 35.7%)
▲Hightouch +2.6pp (51% → 53.6%)
▼Snowflake -1pp (36.7% → 35.7%)

Sep 2, 2026vs Sep 1, 2026

No change above the noise floor.

Sep 1, 2026vs Aug 31, 2026

No change above the noise floor.

Aug 31, 2026vs Aug 30, 2026

▲BigQuery moved #10 → #8
▲Tealium moved #6 → #5
▼RudderStack moved #5 → #6
▼Adobe Real-Time CDP moved #8 → #9
▼Unify moved #9 → #10
▲Tealium +3.6pp (39.3% → 42.9%)
▲Hightouch +2.8pp (48.2% → 51%)
▼Segment -2pp (71.4% → 69.4%)
▼Twilio -1.5pp (46.4% → 44.9%)
▲RudderStack +1.5pp (39.3% → 40.8%)
▼Adobe Real-Time CDP -1.2pp (33.9% → 32.7%)
▼Unify -1.2pp (33.9% → 32.7%)
▲Snowflake +1pp (35.7% → 36.7%)

Aug 30, 2026vs Aug 29, 2026

▲ INUnify entered the top 10 (#12 → #9)
▼ OUTmParticle left the top 10 (#9 → #11)
▲Unify moved #12 → #9
▲Adobe Real-Time CDP moved #10 → #8
▼BigQuery moved #8 → #10
▼mParticle moved #9 → #11
▲Tealium moved #7 → #6
▼Snowflake moved #6 → #7
▼BigQuery -6pp (38.1% → 32.1%)
▼Snowflake -5.6pp (41.3% → 35.7%)
▲Unify +3.7pp (30.2% → 33.9%)
▼RudderStack -3.6pp (42.9% → 39.3%)
▼mParticle -2.9pp (33.3% → 30.4%)
▼Hightouch -2.6pp (50.8% → 48.2%)
▼Tealium -2pp (41.3% → 39.3%)
▼Segment -1.6pp (73% → 71.4%)
▼Adobe -1.5pp (44.4% → 42.9%)
▼Twilio -1.2pp (47.6% → 46.4%)

Aug 29, 2026vs Aug 28, 2026

No change above the noise floor.

Aug 28, 2026vs Aug 27, 2026

No change above the noise floor.

Aug 27, 2026vs Aug 26, 2026

No change above the noise floor.

Aug 26, 2026vs Aug 25, 2026

▲ INmParticle entered the top 10 (#12 → #9)
▼ OUTUnify left the top 10 (#9 → #12)
▲mParticle moved #12 → #9
▼Unify moved #9 → #12
▲Snowflake moved #8 → #6
▼Tealium moved #6 → #7
▼BigQuery moved #7 → #8
▲mParticle +3.4pp (29.9% → 33.3%)
▲Hightouch +2.7pp (48.1% → 50.8%)
▲RudderStack +2.6pp (40.3% → 42.9%)
▲Snowflake +2.3pp (39% → 41.3%)
▼Unify -2.3pp (32.5% → 30.2%)
▲Twilio +2.1pp (45.5% → 47.6%)
▲Adobe Real-Time CDP +2.1pp (31.2% → 33.3%)
▲Segment +1.6pp (71.4% → 73%)
▲Adobe +1.5pp (42.9% → 44.4%)
▲Tealium +1pp (40.3% → 41.3%)

Aug 25, 2026vs Aug 24, 2026

▲ INAdobe Real-Time CDP entered the top 10 (#11 → #10)
▼ OUTmParticle left the top 10 (#10 → #12)
▼mParticle moved #10 → #12
▲Hightouch moved #3 → #2
▼Twilio moved #2 → #3
▲Adobe moved #5 → #4
▼RudderStack moved #4 → #5
▲Adobe Real-Time CDP moved #11 → #10
▲Adobe Real-Time CDP +2.6pp (28.6% → 31.2%)
▲Hightouch +2.4pp (45.7% → 48.1%)
▼Twilio -1.6pp (47.1% → 45.5%)
▼Segment -1.5pp (72.9% → 71.4%)
▲Adobe +1.5pp (41.4% → 42.9%)
▼RudderStack -1.1pp (41.4% → 40.3%)
▼Tealium -1.1pp (41.4% → 40.3%)
▼BigQuery -1pp (40% → 39%)
▼Snowflake -1pp (40% → 39%)

Aug 24, 2026vs Aug 23, 2026

Methodology change: extraction rules 4 → 4-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INmParticle entered the top 10 (#11 → #10)
▼ OUTSalesforce Data Cloud left the top 10 (#10 → #12)
▼Adobe moved #3 → #5
▼Salesforce Data Cloud moved #10 → #12
▲Hightouch moved #4 → #3
▲RudderStack moved #5 → #4
▲mParticle moved #11 → #10
▼Salesforce Data Cloud -8.1pp (36.7% → 28.6%)
▼Twilio -3.9pp (51% → 47.1%)
▼Unify -3.8pp (36.7% → 32.9%)
▼Adobe -3.5pp (44.9% → 41.4%)
▼mParticle -2.7pp (32.7% → 30%)
▼Segment -2.6pp (75.5% → 72.9%)
▼RudderStack -1.5pp (42.9% → 41.4%)
▼Tealium -1.5pp (42.9% → 41.4%)

Aug 23, 2026vs Aug 22, 2026

No change above the noise floor.

Aug 22, 2026vs Aug 21, 2026

▲BigQuery moved #10 → #7
▲Adobe moved #5 → #3
▼Unify moved #7 → #9
▼Hightouch moved #3 → #4
▼RudderStack moved #4 → #5
▼Salesforce Data Cloud moved #9 → #10
▲BigQuery +10.8pp (30% → 40.8%)
▲Snowflake +7.9pp (32.9% → 40.8%)
▲Tealium +5.8pp (37.1% → 42.9%)
▲Salesforce Data Cloud +5.3pp (31.4% → 36.7%)
▲Adobe +4.9pp (40% → 44.9%)
▲Unify +3.8pp (32.9% → 36.7%)
▲Hightouch +3.5pp (41.4% → 44.9%)
▲RudderStack +2.9pp (40% → 42.9%)
▲Segment +2.6pp (72.9% → 75.5%)

Aug 21, 2026vs Aug 20, 2026

No change above the noise floor.

Aug 20, 2026vs Aug 19, 2026

No change above the noise floor.

Aug 19, 2026vs Aug 18, 2026

No change above the noise floor.

Aug 18, 2026vs Aug 17, 2026

No change above the noise floor.

Aug 17, 2026vs Aug 16, 2026

No change above the noise floor.

Aug 16, 2026vs Aug 15, 2026

No change above the noise floor.

Aug 15, 2026vs Aug 14, 2026

No change above the noise floor.

The ranking, date by date

Top 10 on each archived date, exactly as published. Cite a date and it stays true: snapshots are append-only, and a correction appends a new revision rather than overwriting the original.

Sep 8, 202628 sampled answers · window 2026-08-11 – 2026-09-08 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 7, 202628 sampled answers · window 2026-08-10 – 2026-09-07 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 6, 202628 sampled answers · window 2026-08-09 – 2026-09-06 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 5, 202628 sampled answers · window 2026-08-08 – 2026-09-05 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 4, 202628 sampled answers · window 2026-08-07 – 2026-09-04 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 3, 202628 sampled answers · window 2026-08-06 – 2026-09-03 · rules v7

#1Segment64.3%
#2Hightouch53.6%
#3Adobe39.3%
#4RudderStack35.7%
#5Twilio35.7%
#6BigQuery35.7%
#7Snowflake35.7%
#8Tealium35.7%
#9Adobe Real-Time CDP32.1%
#10Databricks25%

Sep 2, 202649 sampled answers · window 2026-08-05 – 2026-09-02 · rules v4-7

#1Segment69.4%
#2Hightouch51%
#3Twilio44.9%
#4Adobe42.9%
#5Tealium42.9%
#6RudderStack40.8%
#7Snowflake36.7%
#8BigQuery32.7%
#9Adobe Real-Time CDP32.7%
#10Unify32.7%

Sep 1, 202649 sampled answers · window 2026-08-04 – 2026-09-01 · rules v4-7

#1Segment69.4%
#2Hightouch51%
#3Twilio44.9%
#4Adobe42.9%
#5Tealium42.9%
#6RudderStack40.8%
#7Snowflake36.7%
#8BigQuery32.7%
#9Adobe Real-Time CDP32.7%
#10Unify32.7%

Aug 31, 202649 sampled answers · window 2026-08-03 – 2026-08-31 · rules v4-7

#1Segment69.4%
#2Hightouch51%
#3Twilio44.9%
#4Adobe42.9%
#5Tealium42.9%
#6RudderStack40.8%
#7Snowflake36.7%
#8BigQuery32.7%
#9Adobe Real-Time CDP32.7%
#10Unify32.7%

Aug 30, 202656 sampled answers · window 2026-08-02 – 2026-08-30 · rules v4-7

#1Segment71.4%
#2Hightouch48.2%
#3Twilio46.4%
#4Adobe42.9%
#5RudderStack39.3%
#6Tealium39.3%
#7Snowflake35.7%
#8Adobe Real-Time CDP33.9%
#9Unify33.9%
#10BigQuery32.1%

Aug 29, 202663 sampled answers · window 2026-08-01 – 2026-08-29 · rules v4-7

#1Segment73%
#2Hightouch50.8%
#3Twilio47.6%
#4Adobe44.4%
#5RudderStack42.9%
#6Snowflake41.3%
#7Tealium41.3%
#8BigQuery38.1%
#9mParticle33.3%
#10Adobe Real-Time CDP33.3%

Aug 28, 202663 sampled answers · window 2026-07-31 – 2026-08-28 · rules v4-7

#1Segment73%
#2Hightouch50.8%
#3Twilio47.6%
#4Adobe44.4%
#5RudderStack42.9%
#6Snowflake41.3%
#7Tealium41.3%
#8BigQuery38.1%
#9mParticle33.3%
#10Adobe Real-Time CDP33.3%

Aug 27, 202663 sampled answers · window 2026-07-30 – 2026-08-27 · rules v4-7

#1Segment73%
#2Hightouch50.8%
#3Twilio47.6%
#4Adobe44.4%
#5RudderStack42.9%
#6Snowflake41.3%
#7Tealium41.3%
#8BigQuery38.1%
#9mParticle33.3%
#10Adobe Real-Time CDP33.3%

Aug 26, 202663 sampled answers · window 2026-07-29 – 2026-08-26 · rules v4-7

#1Segment73%
#2Hightouch50.8%
#3Twilio47.6%
#4Adobe44.4%
#5RudderStack42.9%
#6Snowflake41.3%
#7Tealium41.3%
#8BigQuery38.1%
#9mParticle33.3%
#10Adobe Real-Time CDP33.3%

Aug 25, 202677 sampled answers · window 2026-07-28 – 2026-08-25 · rules v4-7

#1Segment71.4%
#2Hightouch48.1%
#3Twilio45.5%
#4Adobe42.9%
#5RudderStack40.3%
#6Tealium40.3%
#7BigQuery39%
#8Snowflake39%
#9Unify32.5%
#10Adobe Real-Time CDP31.2%

Aug 24, 202670 sampled answers · window 2026-07-27 – 2026-08-24 · rules v4-7

#1Segment72.9%
#2Twilio47.1%
#3Hightouch45.7%
#4RudderStack41.4%
#5Adobe41.4%
#6Tealium41.4%
#7BigQuery40%
#8Snowflake40%
#9Unify32.9%
#10mParticle30%

Aug 23, 202649 sampled answers · window 2026-07-26 – 2026-08-23 · rules v4

#1Segment75.5%
#2Twilio51%
#3Adobe44.9%
#4Hightouch44.9%
#5RudderStack42.9%
#6Tealium42.9%
#7BigQuery40.8%
#8Snowflake40.8%
#9Unify36.7%
#10Salesforce Data Cloud36.7%

Aug 22, 202649 sampled answers · window 2026-07-25 – 2026-08-22 · rules v4

#1Segment75.5%
#2Twilio51%
#3Adobe44.9%
#4Hightouch44.9%
#5RudderStack42.9%
#6Tealium42.9%
#7BigQuery40.8%
#8Snowflake40.8%
#9Unify36.7%
#10Salesforce Data Cloud36.7%

Aug 21, 202670 sampled answers · window 2026-07-24 – 2026-08-21 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 20, 202670 sampled answers · window 2026-07-23 – 2026-08-20 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 19, 202670 sampled answers · window 2026-07-22 – 2026-08-19 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 18, 202670 sampled answers · window 2026-07-21 – 2026-08-18 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 17, 202670 sampled answers · window 2026-07-20 – 2026-08-17 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 16, 202670 sampled answers · window 2026-07-19 – 2026-08-16 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 15, 202670 sampled answers · window 2026-07-18 – 2026-08-15 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Aug 14, 202670 sampled answers · window 2026-07-17 – 2026-08-14 · rules v4

#1Segment72.9%
#2Twilio51.4%
#3Hightouch41.4%
#4RudderStack40%
#5Adobe40%
#6Tealium37.1%
#7Unify32.9%
#8Snowflake32.9%
#9Salesforce Data Cloud31.4%
#10BigQuery30%

Read any date directly

Every archived date is machine-readable at /api/index/customer-data-platforms/as-of/<YYYY-MM-DD>, which returns the ranking as it stood, with the extraction version and revision it was published under. Dates before the record begins return no_record rather than a recomputation — we do not reconstruct history on demand and present it as what we said. See what the engines actually said.

[ORBATOR]