Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.
Sep 8, 2026vs Sep 7, 2026
- ▲ INMailchimp entered the top 10 (#11 → #10)
- ▼ OUTSender left the top 10 (#10 → #11)
- ▲Ghost moved #8 → #6
- ▼ActiveCampaign moved #6 → #7
- ▼Brevo moved #7 → #8
- ▲Mailchimp moved #11 → #10
- ▼Sender moved #10 → #11
- ▲Beehiiv +4.7pp (62% → 66.7%)
- ▲Substack +4.4pp (35.2% → 39.6%)
- ▲Kit +4pp (64.8% → 68.8%)
- ▲Ghost +2.5pp (18.3% → 20.8%)
- ▼ActiveCampaign -2.3pp (21.1% → 18.8%)
- ▲MailerLite +1.8pp (73.2% → 75%)
- ▼Flodesk -1.6pp (18.3% → 16.7%)
Sep 7, 2026vs Sep 6, 2026
No change above the noise floor.
Sep 6, 2026vs Sep 5, 2026
No change above the noise floor.
Sep 5, 2026vs Sep 4, 2026
No change above the noise floor.
Sep 4, 2026vs Sep 3, 2026
No change above the noise floor.
Sep 3, 2026vs Sep 2, 2026
No change above the noise floor.
Sep 2, 2026vs Sep 1, 2026
No change above the noise floor.
Sep 1, 2026vs Aug 31, 2026
No change above the noise floor.
Aug 31, 2026vs Aug 30, 2026
No change above the noise floor.
Aug 30, 2026vs Aug 29, 2026
No change above the noise floor.
Aug 29, 2026vs Aug 28, 2026
- ▲Ghost moved #10 → #8
- ▲ActiveCampaign moved #7 → #6
- ▼Brevo moved #6 → #7
- ▼Flodesk moved #8 → #9
- ▼Sender moved #9 → #10
- ▼MailerLite -3pp (76.2% → 73.2%)
- ▼Brevo -2.5pp (22.2% → 19.7%)
- ▼Sender -2pp (17.5% → 15.5%)
- ▲Kit +1.3pp (63.5% → 64.8%)
- ▲ConvertKit +1.3pp (50.8% → 52.1%)
Aug 28, 2026vs Aug 27, 2026
Methodology change: extraction rules 5 → 5-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲ INGhost entered the top 10 (#13 → #10)
- ▼ OUTEmail Octopus left the top 10 (#10 → #12)
- ▲Ghost moved #13 → #10
- ▲Brevo moved #8 → #6
- ▼Email Octopus moved #10 → #12
- ▲Beehiiv moved #4 → #3
- ▼ConvertKit moved #3 → #4
- ▼ActiveCampaign moved #6 → #7
- ▼Flodesk moved #7 → #8
- ▼ConvertKit -13.7pp (64.5% → 50.8%)
- ▲Ghost +7.8pp (9.7% → 17.5%)
- ▲Brevo +6.1pp (16.1% → 22.2%)
- ▲MailerLite +5.2pp (71% → 76.2%)
- ▼ActiveCampaign -5.2pp (25.8% → 20.6%)
- ▲Beehiiv +3.8pp (58.1% → 61.9%)
- ▼Substack -3.8pp (38.7% → 34.9%)
- ▼Flodesk -3.6pp (22.6% → 19%)
- ▼Email Octopus -1.8pp (12.9% → 11.1%)
- ▲Sender +1.4pp (16.1% → 17.5%)
- ▼Kit -1pp (64.5% → 63.5%)
Aug 27, 2026vs Aug 26, 2026
Methodology change: extraction rules 4-5 → 5 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲ INSender entered the top 10 (#12 → #9)
- ▼ OUTMailchimp left the top 10 (#6 → #11)
- ▼Mailchimp moved #6 → #11
- ▲Sender moved #12 → #9
- ▲ActiveCampaign moved #8 → #6
- ▲Flodesk moved #9 → #7
- ▼Brevo moved #7 → #8
- ▼Mailchimp -12.6pp (25.5% → 12.9%)
- ▲ConvertKit +11.3pp (53.2% → 64.5%)
- ▼Brevo -7.3pp (23.4% → 16.1%)
- ▲Beehiiv +4.9pp (53.2% → 58.1%)
- ▲Sender +3.3pp (12.8% → 16.1%)
- ▲MailerLite +2.9pp (68.1% → 71%)
- ▲Substack +2.5pp (36.2% → 38.7%)
- ▲ActiveCampaign +2.4pp (23.4% → 25.8%)
- ▼Email Octopus -2pp (14.9% → 12.9%)
- ▼Kit -1.5pp (66% → 64.5%)
- ▲Flodesk +1.3pp (21.3% → 22.6%)
Aug 26, 2026vs Aug 25, 2026
No change above the noise floor.
Aug 25, 2026vs Aug 24, 2026
No change above the noise floor.
Aug 24, 2026vs Aug 23, 2026
No change above the noise floor.
Aug 23, 2026vs Aug 22, 2026
- ▲Flodesk moved #10 → #9
- ▼Email Octopus moved #9 → #10
- ▲Substack +6pp (30.2% → 36.2%)
- ▼ConvertKit -5.5pp (58.7% → 53.2%)
- ▼Mailchimp -4.7pp (30.2% → 25.5%)
- ▼Email Octopus -4.1pp (19% → 14.9%)
- ▲Flodesk +3.8pp (17.5% → 21.3%)
- ▼Brevo -3.6pp (27% → 23.4%)
- ▼MailerLite -1.7pp (69.8% → 68.1%)
Aug 22, 2026vs Aug 21, 2026
- ▲Email Octopus +2.1pp (16.9% → 19%)
- ▲Mailchimp +2pp (28.2% → 30.2%)
- ▲Flodesk +2pp (15.5% → 17.5%)
- ▼ConvertKit -1.9pp (60.6% → 58.7%)
- ▲Brevo +1.6pp (25.4% → 27%)
Aug 21, 2026vs Aug 20, 2026
No change above the noise floor.
Aug 20, 2026vs Aug 19, 2026
- ▲Brevo moved #8 → #7
- ▼ActiveCampaign moved #7 → #8
- ▲Email Octopus moved #10 → #9
- ▼Flodesk moved #9 → #10
- ▼Flodesk -6pp (21.5% → 15.5%)
- ▼ConvertKit -4pp (64.6% → 60.6%)
- ▼Mailchimp -3.4pp (31.6% → 28.2%)
- ▼Kit -3.3pp (70.9% → 67.6%)
- ▼Beehiiv -3.3pp (58.2% → 54.9%)
- ▼ActiveCampaign -2.7pp (26.6% → 23.9%)
- ▼Substack -1.9pp (32.9% → 31%)
- ▼MailerLite -1.8pp (72.2% → 70.4%)
- ▼Brevo -1.2pp (26.6% → 25.4%)
Aug 19, 2026vs Aug 18, 2026
- ▲MailerLite moved #2 → #1
- ▼Kit moved #1 → #2
- ▲Substack moved #6 → #5
- ▼Mailchimp moved #5 → #6
- ▲ActiveCampaign moved #8 → #7
- ▼Brevo moved #7 → #8
- ▲Flodesk moved #10 → #9
- ▼Email Octopus moved #9 → #10
- ▼Mailchimp -4.7pp (36.3% → 31.6%)
- ▼Brevo -3.8pp (30.4% → 26.6%)
- ▲Flodesk +2.9pp (18.6% → 21.5%)
- ▼ActiveCampaign -2.8pp (29.4% → 26.6%)
- ▼Kit -2.6pp (73.5% → 70.9%)
- ▼Beehiiv -1.6pp (59.8% → 58.2%)
- ▼ConvertKit -1.1pp (65.7% → 64.6%)
Aug 18, 2026vs Aug 17, 2026
No change above the noise floor.
Aug 17, 2026vs Aug 16, 2026
No change above the noise floor.
Aug 16, 2026vs Aug 15, 2026
No change above the noise floor.
Aug 15, 2026vs Aug 14, 2026
No change above the noise floor.