AI Index / Email marketing platforms / History

Email marketing platforms — AI Recommendation History

What AI assistants recommended for email marketing platforms, date by date. Every ranking we publish is frozen the day it publishes, so this is a record of what was said — not a re-computation of what today's data would say about the past.

Record: 26 dated snapshots · Aug 14, 2026 – Sep 8, 2026

Answer archive Methodology Data studies JSON

What changed

Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.

Sep 8, 2026vs Sep 7, 2026

No change above the noise floor.

Sep 7, 2026vs Sep 6, 2026

No change above the noise floor.

Sep 6, 2026vs Sep 5, 2026

No change above the noise floor.

Sep 5, 2026vs Sep 4, 2026

No change above the noise floor.

Sep 4, 2026vs Sep 3, 2026

No change above the noise floor.

Sep 3, 2026vs Sep 2, 2026

No change above the noise floor.

Sep 2, 2026vs Sep 1, 2026

No change above the noise floor.

Sep 1, 2026vs Aug 31, 2026

No change above the noise floor.

Aug 31, 2026vs Aug 30, 2026

No change above the noise floor.

Aug 30, 2026vs Aug 29, 2026

No change above the noise floor.

Aug 29, 2026vs Aug 28, 2026

Methodology change: extraction rules 4-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INMoosend entered the top 10 (#11 → #10)
▼ OUTShopify left the top 10 (#10 → #11)
▲Customer.io moved #7 → #6
▼HubSpot CRM moved #6 → #7
▲Sender moved #9 → #8
▼Omnisend moved #8 → #9
▲Moosend moved #11 → #10
▼Shopify moved #10 → #11
▼HubSpot CRM -9.3pp (34.3% → 25%)
▲Sender +4.3pp (17.1% → 21.4%)
▲Mailchimp +2.9pp (40% → 42.9%)
▼Customer.io -2.8pp (31.4% → 28.6%)
▼Shopify -2.8pp (17.1% → 14.3%)
▲MailerLite +2.2pp (37.1% → 39.3%)
▼Omnisend -1.5pp (22.9% → 21.4%)

Aug 28, 2026vs Aug 27, 2026

▲ INSender entered the top 10 (#11 → #9)
▼ OUTKit left the top 10 (#10 → #14)
▼Kit moved #10 → #14
▲Sender moved #11 → #9
▲Brevo moved #2 → #1
▼ActiveCampaign moved #1 → #2
▲Mailchimp moved #5 → #4
▼MailerLite moved #4 → #5
▲HubSpot CRM moved #7 → #6
▼Customer.io moved #6 → #7
▼Shopify moved #9 → #10
▼ActiveCampaign -9.4pp (55.1% → 45.7%)
▼Shopify -9.4pp (26.5% → 17.1%)
▼Kit -8.1pp (22.4% → 14.3%)
▼MailerLite -7.8pp (44.9% → 37.1%)
▼Brevo -7.4pp (53.1% → 45.7%)
▼Klaviyo -7.4pp (53.1% → 45.7%)
▼Omnisend -5.7pp (28.6% → 22.9%)
▼Customer.io -3.3pp (34.7% → 31.4%)
▼Sender -3.3pp (20.4% → 17.1%)
▼Mailchimp -2.9pp (42.9% → 40%)

Aug 27, 2026vs Aug 26, 2026

No change above the noise floor.

Aug 26, 2026vs Aug 25, 2026

▲ INShopify entered the top 10 (#11 → #9)
▼ OUTSendinblue left the top 10 (#9 → #12)
▼Sendinblue moved #9 → #12
▲Shopify moved #11 → #9
▲Shopify +4.3pp (22.2% → 26.5%)
▼Sendinblue -3.4pp (23.8% → 20.4%)
▲HubSpot CRM +3pp (31.7% → 34.7%)
▼Brevo -2.5pp (55.6% → 53.1%)
▲Klaviyo +2.3pp (50.8% → 53.1%)
▼ActiveCampaign -2pp (57.1% → 55.1%)
▼Customer.io -1.8pp (36.5% → 34.7%)
▼Mailchimp -1.5pp (44.4% → 42.9%)
▼MailerLite -1.1pp (46% → 44.9%)

Aug 25, 2026vs Aug 24, 2026

No change above the noise floor.

Aug 24, 2026vs Aug 23, 2026

No change above the noise floor.

Aug 23, 2026vs Aug 22, 2026

▲ActiveCampaign moved #2 → #1
▼Brevo moved #1 → #2
▲Klaviyo moved #4 → #3
▼MailerLite moved #3 → #4
▼Brevo -3.3pp (58.9% → 55.6%)
▼Sendinblue -3pp (26.8% → 23.8%)
▲Klaviyo +2.6pp (48.2% → 50.8%)
▼MailerLite -2.2pp (48.2% → 46%)
▲ActiveCampaign +1.7pp (55.4% → 57.1%)
▲Mailchimp +1.5pp (42.9% → 44.4%)
▼Customer.io -1pp (37.5% → 36.5%)
▼Kit -1pp (23.2% → 22.2%)

Aug 22, 2026vs Aug 21, 2026

Methodology change: extraction rules 4 → 4-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INKit entered the top 10 (#13 → #10)
▼ OUTSegment left the top 10 (#10 → #11)
▲Kit moved #13 → #10
▲MailerLite moved #5 → #3
▲Brevo moved #2 → #1
▼ActiveCampaign moved #1 → #2
▼Klaviyo moved #3 → #4
▼Mailchimp moved #4 → #5
▼Segment moved #10 → #11
▼ActiveCampaign -8.9pp (64.3% → 55.4%)
▼Mailchimp -7.1pp (50% → 42.9%)
▼Klaviyo -5.4pp (53.6% → 48.2%)
▼HubSpot CRM -5.4pp (37.5% → 32.1%)
▼Sendinblue -3.6pp (30.4% → 26.8%)
▼Omnisend -3.5pp (32.1% → 28.6%)
▼Brevo -1.8pp (60.7% → 58.9%)
▼MailerLite -1.8pp (50% → 48.2%)
▼Customer.io -1.8pp (39.3% → 37.5%)
▲Kit +1.8pp (21.4% → 23.2%)
▼Segment -1.8pp (25% → 23.2%)

Aug 21, 2026vs Aug 20, 2026

No change above the noise floor.

Aug 20, 2026vs Aug 19, 2026

No change above the noise floor.

Aug 19, 2026vs Aug 18, 2026

No change above the noise floor.

Aug 18, 2026vs Aug 17, 2026

No change above the noise floor.

Aug 17, 2026vs Aug 16, 2026

No change above the noise floor.

Aug 16, 2026vs Aug 15, 2026

No change above the noise floor.

Aug 15, 2026vs Aug 14, 2026

No change above the noise floor.

The ranking, date by date

Top 10 on each archived date, exactly as published. Cite a date and it stays true: snapshots are append-only, and a correction appends a new revision rather than overwriting the original.

Sep 8, 202628 sampled answers · window 2026-08-11 – 2026-09-08 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 7, 202628 sampled answers · window 2026-08-10 – 2026-09-07 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 6, 202628 sampled answers · window 2026-08-09 – 2026-09-06 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 5, 202628 sampled answers · window 2026-08-08 – 2026-09-05 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 4, 202628 sampled answers · window 2026-08-07 – 2026-09-04 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 3, 202628 sampled answers · window 2026-08-06 – 2026-09-03 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 2, 202628 sampled answers · window 2026-08-05 – 2026-09-02 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Sep 1, 202628 sampled answers · window 2026-08-04 – 2026-09-01 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Aug 31, 202628 sampled answers · window 2026-08-03 – 2026-08-31 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Aug 30, 202628 sampled answers · window 2026-08-02 – 2026-08-30 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Aug 29, 202628 sampled answers · window 2026-08-01 – 2026-08-29 · rules v7

#1Brevo46.4%
#2ActiveCampaign46.4%
#3Klaviyo46.4%
#4Mailchimp42.9%
#5MailerLite39.3%
#6Customer.io28.6%
#7HubSpot CRM25%
#8Sender21.4%
#9Omnisend21.4%
#10Moosend17.9%

Aug 28, 202635 sampled answers · window 2026-07-31 – 2026-08-28 · rules v4-7

#1Brevo45.7%
#2ActiveCampaign45.7%
#3Klaviyo45.7%
#4Mailchimp40%
#5MailerLite37.1%
#6HubSpot CRM34.3%
#7Customer.io31.4%
#8Omnisend22.9%
#9Sender17.1%
#10Shopify17.1%

Aug 27, 202649 sampled answers · window 2026-07-30 – 2026-08-27 · rules v4-7

#1ActiveCampaign55.1%
#2Brevo53.1%
#3Klaviyo53.1%
#4MailerLite44.9%
#5Mailchimp42.9%
#6Customer.io34.7%
#7HubSpot CRM34.7%
#8Omnisend28.6%
#9Shopify26.5%
#10Kit22.4%

Aug 26, 202649 sampled answers · window 2026-07-29 – 2026-08-26 · rules v4-7

#1ActiveCampaign55.1%
#2Brevo53.1%
#3Klaviyo53.1%
#4MailerLite44.9%
#5Mailchimp42.9%
#6Customer.io34.7%
#7HubSpot CRM34.7%
#8Omnisend28.6%
#9Shopify26.5%
#10Kit22.4%

Aug 25, 202663 sampled answers · window 2026-07-28 – 2026-08-25 · rules v4-7

#1ActiveCampaign57.1%
#2Brevo55.6%
#3Klaviyo50.8%
#4MailerLite46%
#5Mailchimp44.4%
#6Customer.io36.5%
#7HubSpot CRM31.7%
#8Omnisend28.6%
#9Sendinblue23.8%
#10Kit22.2%

Aug 24, 202663 sampled answers · window 2026-07-27 – 2026-08-24 · rules v4-7

#1ActiveCampaign57.1%
#2Brevo55.6%
#3Klaviyo50.8%
#4MailerLite46%
#5Mailchimp44.4%
#6Customer.io36.5%
#7HubSpot CRM31.7%
#8Omnisend28.6%
#9Sendinblue23.8%
#10Kit22.2%

Aug 23, 202663 sampled answers · window 2026-07-26 – 2026-08-23 · rules v4-7

#1ActiveCampaign57.1%
#2Brevo55.6%
#3Klaviyo50.8%
#4MailerLite46%
#5Mailchimp44.4%
#6Customer.io36.5%
#7HubSpot CRM31.7%
#8Omnisend28.6%
#9Sendinblue23.8%
#10Kit22.2%

Aug 22, 202656 sampled answers · window 2026-07-25 – 2026-08-22 · rules v4-7

#1Brevo58.9%
#2ActiveCampaign55.4%
#3MailerLite48.2%
#4Klaviyo48.2%
#5Mailchimp42.9%
#6Customer.io37.5%
#7HubSpot CRM32.1%
#8Omnisend28.6%
#9Sendinblue26.8%
#10Kit23.2%

Aug 21, 202656 sampled answers · window 2026-07-24 – 2026-08-21 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 20, 202656 sampled answers · window 2026-07-23 – 2026-08-20 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 19, 202656 sampled answers · window 2026-07-22 – 2026-08-19 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 18, 202656 sampled answers · window 2026-07-21 – 2026-08-18 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 17, 202656 sampled answers · window 2026-07-20 – 2026-08-17 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 16, 202656 sampled answers · window 2026-07-19 – 2026-08-16 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 15, 202656 sampled answers · window 2026-07-18 – 2026-08-15 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Aug 14, 202656 sampled answers · window 2026-07-17 – 2026-08-14 · rules v4

#1ActiveCampaign64.3%
#2Brevo60.7%
#3Klaviyo53.6%
#4Mailchimp50%
#5MailerLite50%
#6Customer.io39.3%
#7HubSpot CRM37.5%
#8Omnisend32.1%
#9Sendinblue30.4%
#10Segment25%

Read any date directly

Every archived date is machine-readable at /api/index/email-marketing-platforms/as-of/<YYYY-MM-DD>, which returns the ranking as it stood, with the extraction version and revision it was published under. Dates before the record begins return no_record rather than a recomputation — we do not reconstruct history on demand and present it as what we said. See what the engines actually said.

[ORBATOR]