AI Index / Business intelligence tools for small businesses / History

Business intelligence tools for small businesses — AI Recommendation History

What AI assistants recommended for business intelligence tools for small businesses, date by date. Every ranking we publish is frozen the day it publishes, so this is a record of what was said — not a re-computation of what today's data would say about the past.

Record: 26 dated snapshots · Aug 14, 2026 – Sep 8, 2026

Answer archive Methodology Data studies JSON

What changed

Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.

Sep 8, 2026vs Sep 7, 2026

No change above the noise floor.

Sep 7, 2026vs Sep 6, 2026

No change above the noise floor.

Sep 6, 2026vs Sep 5, 2026

No change above the noise floor.

Sep 5, 2026vs Sep 4, 2026

No change above the noise floor.

Sep 4, 2026vs Sep 3, 2026

No change above the noise floor.

Sep 3, 2026vs Sep 2, 2026

No change above the noise floor.

Sep 2, 2026vs Sep 1, 2026

No change above the noise floor.

Sep 1, 2026vs Aug 31, 2026

No change above the noise floor.

Aug 31, 2026vs Aug 30, 2026

No change above the noise floor.

Aug 30, 2026vs Aug 29, 2026

Methodology change: extraction rules 4-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▼Google Looker Studio moved #7 → #9
▲Tableau moved #8 → #7
▲Google Sheets moved #9 → #8
▲Power BI +4.2pp (83.3% → 87.5%)
▲Google Analytics +3.7pp (31.3% → 35%)
▼Google Looker Studio -1.7pp (41.7% → 40%)
▼Microsoft Power BI -1.3pp (43.8% → 42.5%)

Aug 29, 2026vs Aug 28, 2026

▲Google Looker Studio moved #10 → #7
▼Google Sheets moved #7 → #9
▼Google Analytics moved #9 → #10
▼Google Sheets -9pp (48.6% → 39.6%)
▼Google Analytics -9pp (40.3% → 31.3%)
▼Microsoft Power BI -6.2pp (50% → 43.8%)
▲Google Looker Studio +5.6pp (36.1% → 41.7%)
▼Microsoft -5.5pp (72.2% → 66.7%)
▲Zoho +4.1pp (79.2% → 83.3%)
▼Tableau -3.5pp (43.1% → 39.6%)
▼Looker -1.4pp (93.1% → 91.7%)

Aug 28, 2026vs Aug 27, 2026

No change above the noise floor.

Aug 27, 2026vs Aug 26, 2026

No change above the noise floor.

Aug 26, 2026vs Aug 25, 2026

No change above the noise floor.

Aug 25, 2026vs Aug 24, 2026

No change above the noise floor.

Aug 24, 2026vs Aug 23, 2026

▲ INGoogle Looker Studio entered the top 10 (#12 → #10)
▼ OUTKlipfolio left the top 10 (#10 → #12)
▲Google Looker Studio moved #12 → #10
▼Klipfolio moved #10 → #12
▲Microsoft moved #5 → #4
▼Metabase moved #4 → #5
▲Microsoft Power BI moved #7 → #6
▼Google Sheets moved #6 → #7
▲Microsoft +12.2pp (60% → 72.2%)
▼Klipfolio -4.6pp (33.8% → 29.2%)
▲Google Analytics +4pp (36.3% → 40.3%)
▼Google Sheets -3.9pp (52.5% → 48.6%)
▲Google Looker Studio +3.6pp (32.5% → 36.1%)
▼Tableau -3.2pp (46.3% → 43.1%)
▲Metabase +2.8pp (62.5% → 65.3%)
▼Microsoft Power BI -2.5pp (52.5% → 50%)
▲Zoho +1.7pp (77.5% → 79.2%)

Aug 23, 2026vs Aug 22, 2026

Methodology change: extraction rules 4 → 4-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.

▲ INKlipfolio entered the top 10 (#11 → #10)
▼ OUTGoogle Ads left the top 10 (#10 → #11)
▲Microsoft moved #7 → #5
▼Google Sheets moved #5 → #6
▼Microsoft Power BI moved #6 → #7
▲Klipfolio moved #11 → #10
▼Google Ads moved #10 → #11
▲Microsoft +7.9pp (52.1% → 60%)
▼Google Sheets -7.9pp (60.4% → 52.5%)
▼Microsoft Power BI -5.8pp (58.3% → 52.5%)
▼Google Ads -2.9pp (35.4% → 32.5%)
▲Power BI +2.5pp (81.3% → 83.8%)
▼Metabase -2.1pp (64.6% → 62.5%)
▼Tableau -1.6pp (47.9% → 46.3%)
▼Klipfolio -1.6pp (35.4% → 33.8%)
▼Looker -1.3pp (93.8% → 92.5%)
▼Google Analytics -1.2pp (37.5% → 36.3%)

Aug 22, 2026vs Aug 21, 2026

▲ INGoogle Analytics entered the top 10 (#11 → #9)
▼ OUTGoogle Looker Studio left the top 10 (#10 → #13)
▼Google Looker Studio moved #10 → #13
▲Google Analytics moved #11 → #9
▲Microsoft moved #8 → #7
▼Tableau moved #7 → #8
▼Google Ads moved #9 → #10
▲Microsoft +5.7pp (46.4% → 52.1%)
▲Microsoft Power BI +4.7pp (53.6% → 58.3%)
▼Google Looker Studio -4.4pp (35.7% → 31.3%)
▲Google Analytics +3.6pp (33.9% → 37.5%)
▲Google Sheets +3.3pp (57.1% → 60.4%)
▲Looker +2.7pp (91.1% → 93.8%)

Aug 21, 2026vs Aug 20, 2026

No change above the noise floor.

Aug 20, 2026vs Aug 19, 2026

▲ INGoogle Looker Studio entered the top 10 (#11 → #10)
▼ OUTKlipfolio left the top 10 (#10 → #12)
▼Klipfolio moved #10 → #12
▲Google Sheets moved #6 → #5
▼Microsoft Power BI moved #5 → #6
▲Google Looker Studio moved #11 → #10
▲Microsoft +8.9pp (37.5% → 46.4%)
▲Google Sheets +7.1pp (50% → 57.1%)
▼Klipfolio -4pp (36.1% → 32.1%)
▼Microsoft Power BI -3.3pp (56.9% → 53.6%)
▼Power BI -2.9pp (83.3% → 80.4%)
▼Zoho -2.4pp (79.2% → 76.8%)
▲Tableau +2.4pp (45.8% → 48.2%)
▲Google Looker Studio +2.4pp (33.3% → 35.7%)
▲Looker +2.2pp (88.9% → 91.1%)
▲Metabase +1.8pp (62.5% → 64.3%)

Aug 19, 2026vs Aug 18, 2026

No change above the noise floor.

Aug 18, 2026vs Aug 17, 2026

No change above the noise floor.

Aug 17, 2026vs Aug 16, 2026

No change above the noise floor.

Aug 16, 2026vs Aug 15, 2026

No change above the noise floor.

Aug 15, 2026vs Aug 14, 2026

No change above the noise floor.

The ranking, date by date

Top 10 on each archived date, exactly as published. Cite a date and it stays true: snapshots are append-only, and a correction appends a new revision rather than overwriting the original.

Sep 8, 202640 sampled answers · window 2026-08-11 – 2026-09-08 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 7, 202640 sampled answers · window 2026-08-10 – 2026-09-07 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 6, 202640 sampled answers · window 2026-08-09 – 2026-09-06 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 5, 202640 sampled answers · window 2026-08-08 – 2026-09-05 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 4, 202640 sampled answers · window 2026-08-07 – 2026-09-04 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 3, 202640 sampled answers · window 2026-08-06 – 2026-09-03 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 2, 202640 sampled answers · window 2026-08-05 – 2026-09-02 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Sep 1, 202640 sampled answers · window 2026-08-04 – 2026-09-01 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Aug 31, 202640 sampled answers · window 2026-08-03 – 2026-08-31 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Aug 30, 202640 sampled answers · window 2026-08-02 – 2026-08-30 · rules v7

#1Looker92.5%
#2Power BI87.5%
#3Zoho82.5%
#4Microsoft67.5%
#5Metabase65%
#6Microsoft Power BI42.5%
#7Tableau40%
#8Google Sheets40%
#9Google Looker Studio40%
#10Google Analytics35%

Aug 29, 202648 sampled answers · window 2026-08-01 – 2026-08-29 · rules v4-7

#1Looker91.7%
#2Power BI83.3%
#3Zoho83.3%
#4Microsoft66.7%
#5Metabase64.6%
#6Microsoft Power BI43.8%
#7Google Looker Studio41.7%
#8Tableau39.6%
#9Google Sheets39.6%
#10Google Analytics31.3%

Aug 28, 202672 sampled answers · window 2026-07-31 – 2026-08-28 · rules v4-7

#1Looker93.1%
#2Power BI83.3%
#3Zoho79.2%
#4Microsoft72.2%
#5Metabase65.3%
#6Microsoft Power BI50%
#7Google Sheets48.6%
#8Tableau43.1%
#9Google Analytics40.3%
#10Google Looker Studio36.1%

Aug 27, 202672 sampled answers · window 2026-07-30 – 2026-08-27 · rules v4-7

#1Looker93.1%
#2Power BI83.3%
#3Zoho79.2%
#4Microsoft72.2%
#5Metabase65.3%
#6Microsoft Power BI50%
#7Google Sheets48.6%
#8Tableau43.1%
#9Google Analytics40.3%
#10Google Looker Studio36.1%

Aug 26, 202672 sampled answers · window 2026-07-29 – 2026-08-26 · rules v4-7

#1Looker93.1%
#2Power BI83.3%
#3Zoho79.2%
#4Microsoft72.2%
#5Metabase65.3%
#6Microsoft Power BI50%
#7Google Sheets48.6%
#8Tableau43.1%
#9Google Analytics40.3%
#10Google Looker Studio36.1%

Aug 25, 202672 sampled answers · window 2026-07-28 – 2026-08-25 · rules v4-7

#1Looker93.1%
#2Power BI83.3%
#3Zoho79.2%
#4Microsoft72.2%
#5Metabase65.3%
#6Microsoft Power BI50%
#7Google Sheets48.6%
#8Tableau43.1%
#9Google Analytics40.3%
#10Google Looker Studio36.1%

Aug 24, 202672 sampled answers · window 2026-07-27 – 2026-08-24 · rules v4-7

#1Looker93.1%
#2Power BI83.3%
#3Zoho79.2%
#4Microsoft72.2%
#5Metabase65.3%
#6Microsoft Power BI50%
#7Google Sheets48.6%
#8Tableau43.1%
#9Google Analytics40.3%
#10Google Looker Studio36.1%

Aug 23, 202680 sampled answers · window 2026-07-26 – 2026-08-23 · rules v4-7

#1Looker92.5%
#2Power BI83.8%
#3Zoho77.5%
#4Metabase62.5%
#5Microsoft60%
#6Google Sheets52.5%
#7Microsoft Power BI52.5%
#8Tableau46.3%
#9Google Analytics36.3%
#10Klipfolio33.8%

Aug 22, 202648 sampled answers · window 2026-07-25 – 2026-08-22 · rules v4

#1Looker93.8%
#2Power BI81.3%
#3Zoho77.1%
#4Metabase64.6%
#5Google Sheets60.4%
#6Microsoft Power BI58.3%
#7Microsoft52.1%
#8Tableau47.9%
#9Google Analytics37.5%
#10Google Ads35.4%

Aug 21, 202656 sampled answers · window 2026-07-24 – 2026-08-21 · rules v4

#1Looker91.1%
#2Power BI80.4%
#3Zoho76.8%
#4Metabase64.3%
#5Google Sheets57.1%
#6Microsoft Power BI53.6%
#7Tableau48.2%
#8Microsoft46.4%
#9Google Ads35.7%
#10Google Looker Studio35.7%

Aug 20, 202656 sampled answers · window 2026-07-23 – 2026-08-20 · rules v4

#1Looker91.1%
#2Power BI80.4%
#3Zoho76.8%
#4Metabase64.3%
#5Google Sheets57.1%
#6Microsoft Power BI53.6%
#7Tableau48.2%
#8Microsoft46.4%
#9Google Ads35.7%
#10Google Looker Studio35.7%

Aug 19, 202672 sampled answers · window 2026-07-22 – 2026-08-19 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Aug 18, 202672 sampled answers · window 2026-07-21 – 2026-08-18 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Aug 17, 202672 sampled answers · window 2026-07-20 – 2026-08-17 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Aug 16, 202672 sampled answers · window 2026-07-19 – 2026-08-16 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Aug 15, 202672 sampled answers · window 2026-07-18 – 2026-08-15 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Aug 14, 202672 sampled answers · window 2026-07-17 – 2026-08-14 · rules v4

#1Looker88.9%
#2Power BI83.3%
#3Zoho79.2%
#4Metabase62.5%
#5Microsoft Power BI56.9%
#6Google Sheets50%
#7Tableau45.8%
#8Microsoft37.5%
#9Google Ads36.1%
#10Klipfolio36.1%

Read any date directly

Every archived date is machine-readable at /api/index/business-intelligence-for-small-businesses/as-of/<YYYY-MM-DD>, which returns the ranking as it stood, with the extraction version and revision it was published under. Dates before the record begins return no_record rather than a recomputation — we do not reconstruct history on demand and present it as what we said. See what the engines actually said.

[ORBATOR]