Computed by comparing each dated snapshot with the one before it. Share moves smaller than 1pp are treated as noise and left out — the same threshold that suppresses trend arrows on the ranking.
Sep 8, 2026vs Sep 7, 2026
No change above the noise floor.
Sep 7, 2026vs Sep 6, 2026
No change above the noise floor.
Sep 6, 2026vs Sep 5, 2026
No change above the noise floor.
Sep 5, 2026vs Sep 4, 2026
No change above the noise floor.
Sep 4, 2026vs Sep 3, 2026
No change above the noise floor.
Sep 3, 2026vs Sep 2, 2026
No change above the noise floor.
Sep 2, 2026vs Sep 1, 2026
No change above the noise floor.
Sep 1, 2026vs Aug 31, 2026
No change above the noise floor.
Aug 31, 2026vs Aug 30, 2026
No change above the noise floor.
Aug 30, 2026vs Aug 29, 2026
No change above the noise floor.
Aug 29, 2026vs Aug 28, 2026
- ▲Etsy moved #4 → #3
- ▼Squarespace moved #3 → #4
- ▲Pinterest moved #10 → #9
- ▼Square Online moved #9 → #10
- ▼Wix -3pp (39.1% → 36.1%)
- ▲Amazon Handmade +2pp (31.3% → 33.3%)
- ▲Shopify +1.7pp (84.4% → 86.1%)
- ▼Squarespace -1.6pp (64.1% → 62.5%)
- ▼Square Online -1.6pp (14.1% → 12.5%)
- ▲Etsy +1.4pp (62.5% → 63.9%)
- ▼Big Cartel -1.2pp (73.4% → 72.2%)
- ▼WooCommerce -1.2pp (60.9% → 59.7%)
Aug 28, 2026vs Aug 27, 2026
- ▲ INSquare Online entered the top 10 (#17 → #9)
- ▲ INPinterest entered the top 10 (#13 → #10)
- ▼ OUTArtisans Cooperative left the top 10 (#9 → #14)
- ▼ OUTStripe left the top 10 (#10 → #13)
- ▲Square Online moved #17 → #9
- ▼Artisans Cooperative moved #9 → #14
- ▲Pinterest moved #13 → #10
- ▼Stripe moved #10 → #13
- ▲Squarespace moved #5 → #3
- ▼Etsy moved #2 → #4
- ▲Big Cartel moved #3 → #2
- ▼WooCommerce moved #4 → #5
- ▲Squarespace +14.1pp (50% → 64.1%)
- ▼Etsy -9.4pp (71.9% → 62.5%)
- ▲Big Cartel +7.8pp (65.6% → 73.4%)
- ▲WordPress +6.2pp (43.8% → 50%)
- ▼Artisans Cooperative -6.2pp (15.6% → 9.4%)
- ▲Wix +4.7pp (34.4% → 39.1%)
- ▲Square Online +4.7pp (9.4% → 14.1%)
- ▼Stripe -3.1pp (12.5% → 9.4%)
- ▼WooCommerce -1.6pp (62.5% → 60.9%)
- ▲Pinterest +1.6pp (12.5% → 14.1%)
Aug 27, 2026vs Aug 26, 2026
No change above the noise floor.
Aug 26, 2026vs Aug 25, 2026
No change above the noise floor.
Aug 25, 2026vs Aug 24, 2026
Methodology change: extraction rules 4-7 → 7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲ INStripe entered the top 10 (#12 → #10)
- ▼ OUTPinterest left the top 10 (#9 → #13)
- ▼Pinterest moved #9 → #13
- ▲Stripe moved #12 → #10
- ▲Artisans Cooperative moved #10 → #9
- ▼Squarespace -7.5pp (57.5% → 50%)
- ▼Pinterest -5pp (17.5% → 12.5%)
- ▼Wix -3.1pp (37.5% → 34.4%)
- ▲WooCommerce +2.5pp (60% → 62.5%)
- ▲Amazon Handmade +1.3pp (30% → 31.3%)
- ▼WordPress -1.2pp (45% → 43.8%)
Aug 24, 2026vs Aug 23, 2026
No change above the noise floor.
Aug 23, 2026vs Aug 22, 2026
- ▲ INPinterest entered the top 10 (#11 → #9)
- ▼ OUTGoImagine left the top 10 (#9 → #14)
- ▼GoImagine moved #9 → #14
- ▲Shopify moved #3 → #1
- ▲Pinterest moved #11 → #9
- ▼Etsy moved #1 → #2
- ▼Big Cartel moved #2 → #3
- ▲Shopify +18.9pp (66.1% → 85%)
- ▼GoImagine -5.4pp (17.9% → 12.5%)
- ▼WordPress -5pp (50% → 45%)
- ▲Etsy +2.9pp (69.6% → 72.5%)
- ▼Big Cartel -2.9pp (67.9% → 65%)
- ▼WooCommerce -2.5pp (62.5% → 60%)
- ▼Amazon Handmade -2.1pp (32.1% → 30%)
- ▼Wix -1.8pp (39.3% → 37.5%)
- ▲Pinterest +1.4pp (16.1% → 17.5%)
- ▼Artisans Cooperative -1.1pp (16.1% → 15%)
Aug 22, 2026vs Aug 21, 2026
- ▲ INArtisans Cooperative entered the top 10 (#11 → #10)
- ▼ OUTIndieMade left the top 10 (#10 → #12)
- ▼IndieMade moved #10 → #12
- ▲Shopify moved #4 → #3
- ▼WooCommerce moved #3 → #4
- ▲Artisans Cooperative moved #11 → #10
- ▲Shopify +8.3pp (57.8% → 66.1%)
- ▲Big Cartel +3.8pp (64.1% → 67.9%)
- ▲WooCommerce +3.1pp (59.4% → 62.5%)
- ▲WordPress +3.1pp (46.9% → 50%)
- ▲GoImagine +2.3pp (15.6% → 17.9%)
- ▲Artisans Cooperative +2pp (14.1% → 16.1%)
- ▲Wix +1.8pp (37.5% → 39.3%)
Aug 21, 2026vs Aug 20, 2026
No change above the noise floor.
Aug 20, 2026vs Aug 19, 2026
- ▲Shopify moved #5 → #4
- ▼Squarespace moved #4 → #5
- ▲WordPress moved #7 → #6
- ▼Wix moved #6 → #7
- ▼Wix -8.8pp (46.3% → 37.5%)
- ▼IndieMade -5.9pp (20% → 14.1%)
- ▼GoImagine -5.7pp (21.3% → 15.6%)
- ▲Shopify +5.3pp (52.5% → 57.8%)
- ▼Squarespace -3.7pp (60% → 56.3%)
- ▼Big Cartel -2.2pp (66.3% → 64.1%)
- ▼Amazon Handmade -2.2pp (35% → 32.8%)
- ▼WooCommerce -1.9pp (61.3% → 59.4%)
- ▼Etsy -1pp (71.3% → 70.3%)
Aug 19, 2026vs Aug 18, 2026
Methodology change: extraction rules 4 → 4-7 between these dates. Differences below may reflect the rule change rather than a change in what AI recommends — see the methodology changelog.
- ▲Shopify moved #7 → #5
- ▲WooCommerce moved #4 → #3
- ▼Squarespace moved #3 → #4
- ▼Wix moved #5 → #6
- ▼WordPress moved #6 → #7
- ▲GoImagine moved #10 → #9
- ▼IndieMade moved #9 → #10
- ▲Shopify +15pp (37.5% → 52.5%)
- ▼IndieMade -3.2pp (23.2% → 20%)
- ▼Squarespace -2.5pp (62.5% → 60%)
- ▼Amazon Handmade -2.5pp (37.5% → 35%)
- ▲WooCommerce +2.4pp (58.9% → 61.3%)
- ▼Etsy -1.9pp (73.2% → 71.3%)
- ▼GoImagine -1.9pp (23.2% → 21.3%)
Aug 18, 2026vs Aug 17, 2026
No change above the noise floor.
Aug 17, 2026vs Aug 16, 2026
No change above the noise floor.
Aug 16, 2026vs Aug 15, 2026
No change above the noise floor.
Aug 15, 2026vs Aug 14, 2026
No change above the noise floor.