What AI assistants actually recommend when buyers ask about ecommerce platforms for handmade sellers — measured weekly across 5 engines, published as open data.
Updated 2026-08-02 · 72 sampled answers · rolling 4-week window · methodology
Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.
Sample: 72 AI answers · Window: Jul 5, 2026 – Aug 2, 2026 (4-week rolling) · trend vs prior 4 weeks (32 answers)
Across 72 sampled AI answers from 5 engines, Etsy is recommended most often — appearing in 77.8% of recommendations, followed by Squarespace (65.3%) and Big Cartel (63.9%).
This is a measurement of share of voice across 5 AI engines — not an editorial pick. See the full ranking below.
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | Etsy etsy.com Best for: AI recommends Etsy most when buyers ask “best ecommerce platform for selling handmade and craft products” (100% of those answers) | 77.8% 95% CI 66.9–85.8% 56 mentions · avg pos 3.1 first pick 48.2% | — | GROK 100%GEMINI 70.8%CHATGPT 75%CLAUDE 75%PERPLEXITY 79.2% | Claim |
| 2 | Squarespace squarespace.com Best for: AI recommends Squarespace most when buyers ask “what ecommerce platform should a handmade jewelry maker use to sell directly to customers” (90.9% of those answers) | 65.3% 95% CI 53.8–75.2% 47 mentions · avg pos 6.1 first pick 14.9% | — | GROK 62.5%GEMINI 70.8%CHATGPT 87.5%CLAUDE 50%PERPLEXITY 58.3% | Claim |
| 3 | Big Cartel bigcartel.com Best for: AI recommends Big Cartel most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (100% of those answers) | 63.9% 95% CI 52.4–74% 46 mentions · avg pos 6.5 first pick 8.7% | — | GROK 75%GEMINI 87.5%CHATGPT 62.5%CLAUDE 37.5%PERPLEXITY 45.8% | Claim |
| 4 | WooCommerce Best for: AI recommends WooCommerce most when buyers ask “alternatives to the big handmade marketplaces for sellers who want to own their storefront” (90.9% of those answers) | 61.1% 95% CI 49.6–71.5% 44 mentions · avg pos 7.4 first pick 11.4% | — | GROK 75%GEMINI 66.7%CHATGPT 50%CLAUDE 37.5%PERPLEXITY 62.5% | Claim |
| 5 | Wix wix.com Best for: AI recommends Wix most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (72.7% of those answers) | 48.6% 95% CI 37.4–59.9% 35 mentions · avg pos 4.9 first pick 8.6% | — | GROK 62.5%GEMINI 66.7%CHATGPT 50%CLAUDE 25%PERPLEXITY 33.3% | Claim |
| 6 | WordPress wordpress.com Best for: AI recommends WordPress most when buyers ask “alternatives to the big handmade marketplaces for sellers who want to own their storefront” (90.9% of those answers) | 48.6% 95% CI 37.4–59.9% 35 mentions · avg pos 8.6 first pick 5.7% | — | GROK 75%GEMINI 62.5%CHATGPT 50%CLAUDE 25%PERPLEXITY 33.3% | Claim |
| 7 | Amazon Handmade Best for: AI recommends Amazon Handmade most when buyers ask “ecommerce platforms for handmade sellers vs general website builders — what to consider” (63.6% of those answers) | 41.7% 95% CI 31–53.2% 30 mentions · avg pos 7.3 first pick 13.3% | — | GROK 37.5%GEMINI 58.3%CHATGPT 25%CLAUDE 37.5%PERPLEXITY 33.3% | Claim |
| 8 | Shopify shopify.com Best for: AI recommends Shopify most when buyers ask “best online store builder for artisans and makers who sell handcrafted goods” (63.6% of those answers) | 33.3% 95% CI 23.5–44.8% 24 mentions · avg pos 2.1 first pick 58.3% | — | GROK 62.5%GEMINI 25%CHATGPT 87.5%PERPLEXITY 25% | Claim |
| 9 | IndieMade indiemade.com Best for: AI recommends IndieMade most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (54.5% of those answers) | 22.2% 95% CI 14.2–33.1% 16 mentions · avg pos 7.9 first pick 0% | — | GROK 50%GEMINI 29.2%CHATGPT 12.5%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 10 | GoImagine goimagine.com Best for: AI recommends GoImagine most when buyers ask “alternatives to the big handmade marketplaces for sellers who want to own their storefront” (45.5% of those answers) | 22.2% 95% CI 14.2–33.1% 16 mentions · avg pos 11.3 first pick 0% | — | GROK 37.5%GEMINI 25%CHATGPT 12.5%PERPLEXITY 25% | Claim |
| 11 | TikTok Shop Best for: AI recommends TikTok Shop most when buyers ask “how do I sell handmade products online without paying high marketplace commissions” (45.5% of those answers) | 16.7% 95% CI 9.8–26.9% 12 mentions · avg pos 6 first pick 0% | — | GROK 12.5%GEMINI 25%CLAUDE 37.5%PERPLEXITY 8.3% | Claim |
| 12 | Ecwid Best for: AI recommends Ecwid most when buyers ask “top platforms for handmade sellers who want their own storefront instead of a marketplace” (54.5% of those answers) | 16.7% 95% CI 9.8–26.9% 12 mentions · avg pos 9.5 first pick 0% | — | GROK 12.5%GEMINI 12.5%CHATGPT 25%CLAUDE 12.5%PERPLEXITY 20.8% | Claim |
| 13 | Pinterest pinterest.com Best for: AI recommends Pinterest most when buyers ask “how do I sell handmade products online without paying high marketplace commissions” (63.6% of those answers) | 16.7% 95% CI 9.8–26.9% 12 mentions · avg pos 11.6 first pick 0% | — | GROK 50%GEMINI 8.3%CHATGPT 37.5%PERPLEXITY 12.5% | Claim |
| 14 | Artisans Cooperative artisans.coop Best for: AI recommends Artisans Cooperative most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (45.5% of those answers) | 13.9% 95% CI 7.7–23.7% 10 mentions · avg pos 9.7 first pick 0% | — | GROK 25%GEMINI 16.7%CHATGPT 12.5%PERPLEXITY 12.5% | Claim |
| 15 | Folksy Best for: AI recommends Folksy most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (45.5% of those answers) | 13.9% 95% CI 7.7–23.7% 10 mentions · avg pos 10.6 first pick 0% | — | GROK 25%GEMINI 25%PERPLEXITY 8.3% | Claim |
| 16 | Aftcra Best for: AI recommends Aftcra most when buyers ask “independent shop alternatives for handmade sellers who want to avoid marketplace fees” (36.4% of those answers) | 12.5% 95% CI 6.7–22.1% 9 mentions · avg pos 6.6 first pick 0% | — | GEMINI 16.7%CHATGPT 12.5%PERPLEXITY 16.7% | Claim |
| 17 | Printful printful.com Best for: AI recommends Printful most when buyers ask “alternatives to the big handmade marketplaces for sellers who want to own their storefront” (36.4% of those answers) | 11.1% 95% CI 5.7–20.4% 8 mentions · avg pos 8 first pick 0% | — | GROK 50%PERPLEXITY 16.7% | Claim |
| 18 | Storenvy Best for: AI recommends Storenvy most when buyers ask “top platforms for handmade sellers who want their own storefront instead of a marketplace” (45.5% of those answers) | 11.1% 95% CI 5.7–20.4% 8 mentions · avg pos 14.2 first pick 0% | — | GROK 25%GEMINI 8.3%PERPLEXITY 16.7% | Claim |
| 19 | Woo Marketplace woocommerce.com | 9.7% 95% CI 4.8–18.7% 7 mentions · avg pos 3.8 first pick 14.3% | — | GEMINI 16.7%CLAUDE 12.5%PERPLEXITY 8.3% | Claim |
| 20 | Bonanza bonanza.com | 9.7% 95% CI 4.8–18.7% 7 mentions · avg pos 11 first pick 0% | — | GROK 12.5%GEMINI 12.5%PERPLEXITY 12.5% | Claim |
| 21 | Faire faire.com | 8.3% 95% CI 3.9–17% 6 mentions · avg pos 7.3 first pick 0% | — | GEMINI 12.5%CLAUDE 25%PERPLEXITY 4.2% | Claim |
| 22 | Forbes forbes.com | 6.9% 95% CI 3–15.2% 5 mentions · avg pos 4.5 first pick 20% | — | CHATGPT 37.5%PERPLEXITY 8.3% | Claim |
| 23 | Cratejoy | 6.9% 95% CI 3–15.2% 5 mentions · avg pos 5 first pick 0% | — | GROK 12.5%GEMINI 8.3%PERPLEXITY 8.3% | Claim |
| 24 | Zibbet zibbet.com | 6.9% 95% CI 3–15.2% 5 mentions · avg pos 8.6 first pick 0% | — | GROK 12.5%GEMINI 16.7% | Claim |
| 25 | eBay ebay.com | 6.9% 95% CI 3–15.2% 5 mentions · avg pos 10 first pick 0% | — | GEMINI 16.7%PERPLEXITY 4.2% | Claim |
| 26 | Indie Cart Best for: AI recommends Indie Cart most when buyers ask “how do I sell handmade products online without paying high marketplace commissions” (36.4% of those answers) | 6.9% 95% CI 3–15.2% 5 mentions · avg pos 11 first pick 0% | — | GEMINI 8.3%PERPLEXITY 12.5% | Claim |
| 27 | Numonday | 5.6% 95% CI 2.2–13.4% 4 mentions · avg pos 9 first pick 0% | — | GROK 12.5%GEMINI 4.2%PERPLEXITY 8.3% | Claim |
| 28 | My Community Made mycommunitymade.com | 5.6% 95% CI 2.2–13.4% 4 mentions · avg pos 9.5 first pick 0% | — | GROK 25%PERPLEXITY 8.3% | Claim |
| 29 | Jotform jotform.com | 5.6% 95% CI 2.2–13.4% 4 mentions · avg pos 11 first pick 0% | — | GROK 12.5%GEMINI 8.3%PERPLEXITY 4.2% | Claim |
| 30 | iCraft icraft.com | 5.6% 95% CI 2.2–13.4% 4 mentions · avg pos 11 first pick 0% | — | GEMINI 12.5%PERPLEXITY 4.2% | Claim |
| 31 | Shift4Shop shift4shop.com | 4.2% 95% CI 1.4–11.5% 3 mentions · avg pos 3.7 first pick 0% | — | GEMINI 12.5% | Claim |
| 32 | Square Online | 4.2% 95% CI 1.4–11.5% 3 mentions · avg pos 4.5 first pick 0% | — | GEMINI 4.2%PERPLEXITY 8.3% | Claim |
| 33 | Ecwid by Lightspeed ecwid.com | 4.2% 95% CI 1.4–11.5% 3 mentions · avg pos 7 first pick 0% | — | GEMINI 4.2%CLAUDE 25% | Claim |
| 34 | Mayhem Marketplace | 4.2% 95% CI 1.4–11.5% 3 mentions · avg pos 9.5 first pick 0% | — | GEMINI 4.2%PERPLEXITY 8.3% | Claim |
| 35 | LitExtension litextension.com | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 5 first pick 50% | — | GROK 25% | Claim |
| 36 | eCRATER ecrater.com | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 7 first pick 0% | — | GROK 12.5%PERPLEXITY 4.2% | Claim |
| 37 | EasyCommerce | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 7.5 first pick 0% | — | GEMINI 8.3% | Claim |
| 38 | BigCommerce bigcommerce.com | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 11 first pick 0% | — | GEMINI 4.2%CHATGPT 12.5% | Claim |
| 39 | Sellfy sellfy.com | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 16.5 first pick 0% | — | GROK 12.5%GEMINI 4.2% | Claim |
| 40 | Pattern by Etsy | 2.8% 95% CI 0.8–9.6% 2 mentions · avg pos 20 first pick 0% | — | GROK 12.5%GEMINI 4.2% | Claim |
| 41 | Dokan Multivendor Plugin dokan.co | 2.8% 95% CI 0.8–9.6% 2 mentions first pick 0% | — | PERPLEXITY 8.3% | Claim |
| 42 | GoDaddy godaddy.com | 2.8% 95% CI 0.8–9.6% 2 mentions first pick 0% | — | PERPLEXITY 8.3% | Claim |
| 43 | SumUp Invoices sumup.com | 2.8% 95% CI 0.8–9.6% 2 mentions first pick 0% | — | PERPLEXITY 8.3% | Claim |
| 44 | Wise wise.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 1 first pick 100% | — | GROK 12.5% | Claim |
| 45 | OneCart getonecart.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 3 first pick 0% | — | CHATGPT 12.5% | Claim |
| 46 | PayPal paypal.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 3 first pick 0% | — | CHATGPT 12.5% | Claim |
| 47 | Stripe stripe.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 3 first pick 0% | — | CHATGPT 12.5% | Claim |
| 48 | Artfire artfire.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 4 first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 49 | Depop depop.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 4 first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 50 | wpbeginner.com wpbeginner.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 4 first pick 0% | — | CHATGPT 12.5% | Claim |
| 51 | Testimonial.to testimonial.to | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 5 first pick 0% | — | GROK 12.5% | Claim |
| 52 | Network Solutions networksolutions.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 6 first pick 0% | — | GEMINI 4.2% | Claim |
| 53 | ZenBasket zenbasket.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 6 first pick 0% | — | GEMINI 4.2% | Claim |
| 54 | Pixpa pixpa.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 7 first pick 0% | — | GEMINI 4.2% | Claim |
| 55 | Folksy.com folksy.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 8 first pick 0% | — | GEMINI 4.2% | Claim |
| 56 | Craft is Art | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 9 first pick 0% | — | GEMINI 4.2% | Claim |
| 57 | Michael's MakerPlace | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 13 first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 58 | SiteGround siteground.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 21 first pick 0% | — | GROK 12.5% | Claim |
| 59 | WP Engine wpengine.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 23 first pick 0% | — | GROK 12.5% | Claim |
| 60 | Easy Digital Downloads easydigitaldownloads.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 25 first pick 0% | — | GROK 12.5% | Claim |
| 61 | OpenCart opencart.com | 1.4% 95% CI 0.2–7.5% 1 mentions · avg pos 44 first pick 0% | — | CHATGPT 12.5% | Claim |
| 62 | Bluehost bluehost.com | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | GROK 12.5% | Claim |
| 63 | F6S f6s.com | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 64 | Gumroad gumroad.com | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 65 | Handmade Artists' Shop | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 66 | Themeforest themeforest.net | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | PERPLEXITY 4.2% | Claim |
| 67 | WizCommerce wizcommerce.com | 1.4% 95% CI 0.2–7.5% 1 mentions first pick 0% | — | PERPLEXITY 4.2% | Claim |
Reading the numbers: Share is a point estimate on 72 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
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