What AI assistants actually recommend when buyers ask about form builder tools — measured weekly across 4 engines, published as open data.
Updated 2026-08-02 · 56 sampled answers · rolling 4-week window · methodology
Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.
Sample: 56 AI answers · Window: Jul 5, 2026 – Aug 2, 2026 (4-week rolling) · trend vs prior 4 weeks (42 answers)
Across 56 sampled AI answers from 4 engines, Jotform is recommended most often — appearing in 69.6% of recommendations, followed by Typeform (67.9%) and Tally (51.8%).
This is a measurement of share of voice across 4 AI engines — not an editorial pick. See the full ranking below.
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | Jotform jotform.com Best for: AI recommends Jotform most when buyers ask “best form builder tools for lead generation and data collection” (100% of those answers) | 69.6% 95% CI 56.7–80.1% 39 mentions · avg pos 4.4 first pick 17.9% | — | GEMINI 57.1%CHATGPT 100%CLAUDE 71.4%PERPLEXITY 71.4% | Claim |
| 2 | Typeform typeform.com Best for: AI recommends Typeform most when buyers ask “best conversational form tools for improving completion rates” (100% of those answers) | 67.9% 95% CI 54.8–78.6% 38 mentions · avg pos 4.4 first pick 18.4% | — | GEMINI 66.7%CHATGPT 100%CLAUDE 71.4%PERPLEXITY 57.1% | Claim |
| 3 | Tally tally.so Best for: AI recommends Tally most when buyers ask “free or affordable alternatives to popular form-building platforms” (90% of those answers) | 51.8% 95% CI 39–64.3% 29 mentions · avg pos 5.4 first pick 6.9% | — | GEMINI 57.1%CHATGPT 100%CLAUDE 28.6%PERPLEXITY 38.1% | Claim |
| 4 | Fillout fillout.com Best for: AI recommends Fillout most when buyers ask “free or affordable alternatives to popular form-building platforms” (90% of those answers) | 44.6% 95% CI 32.4–57.6% 25 mentions · avg pos 6.5 first pick 0% | — | GEMINI 42.9%CHATGPT 100%CLAUDE 14.3%PERPLEXITY 38.1% | Claim |
| 5 | involve.me involve.me Best for: AI recommends involve.me most when buyers ask “how do I build a multi-step form with conditional logic without coding” (80% of those answers) | 28.6% 95% CI 18.4–41.5% 16 mentions · avg pos 5.5 first pick 18.8% | — | GEMINI 28.6%CHATGPT 14.3%CLAUDE 28.6%PERPLEXITY 33.3% | Claim |
| 6 | HubSpot CRM hubspot.com Best for: AI recommends HubSpot CRM most when buyers ask “best form builder tools for lead generation and data collection” (100% of those answers) | 28.6% 95% CI 18.4–41.5% 16 mentions · avg pos 5.6 first pick 12.5% | — | GEMINI 19%CHATGPT 28.6%CLAUDE 28.6%PERPLEXITY 38.1% | Claim |
| 7 | Cognito Forms cognitoforms.com Best for: AI recommends Cognito Forms most when buyers ask “free or affordable alternatives to popular form-building platforms” (100% of those answers) | 28.6% 95% CI 18.4–41.5% 16 mentions · avg pos 7.2 first pick 0% | — | GEMINI 38.1%CHATGPT 28.6%PERPLEXITY 28.6% | Claim |
| 8 | Notion notion.so Best for: AI recommends Notion most when buyers ask “free or affordable alternatives to popular form-building platforms” (70% of those answers) | 28.6% 95% CI 18.4–41.5% 16 mentions · avg pos 9.1 first pick 0% | — | GEMINI 33.3%CHATGPT 57.1%CLAUDE 14.3%PERPLEXITY 19% | Claim |
| 9 | Formstack formstack.com Best for: AI recommends Formstack most when buyers ask “how do I build a multi-step form with conditional logic without coding” (50% of those answers) | 26.8% 95% CI 17–39.6% 15 mentions · avg pos 8.8 first pick 0% | — | GEMINI 38.1%CHATGPT 42.9%CLAUDE 28.6%PERPLEXITY 9.5% | Claim |
| 10 | WPForms wpforms.com Best for: AI recommends WPForms most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (80% of those answers) | 26.8% 95% CI 17–39.6% 15 mentions · avg pos 10.1 first pick 6.7% | — | GEMINI 42.9%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 19% | Claim |
| 11 | Zapier AI zapier.com Best for: AI recommends Zapier AI most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (100% of those answers) | 26.8% 95% CI 17–39.6% 15 mentions · avg pos 11.7 first pick 0% | — | GEMINI 23.8%CHATGPT 14.3%PERPLEXITY 42.9% | Claim |
| 12 | Zoho zoho.com Best for: AI recommends Zoho most when buyers ask “free or affordable alternatives to popular form-building platforms” (80% of those answers) | 25% 95% CI 15.5–37.7% 14 mentions · avg pos 7.4 first pick 14.3% | — | GEMINI 28.6%CHATGPT 42.9%PERPLEXITY 23.8% | Claim |
| 13 | Orbit AI orbitforms.ai Best for: AI recommends Orbit AI most when buyers ask “best conversational form tools for improving completion rates” (70% of those answers) | 23.2% 95% CI 14.1–35.8% 13 mentions · avg pos 5.8 first pick 15.4% | — | GEMINI 38.1%CLAUDE 28.6%PERPLEXITY 14.3% | Claim |
| 14 | HubSpot Forms Best for: AI recommends HubSpot Forms most when buyers ask “best form builder tools for lead generation and data collection” (80% of those answers) | 23.2% 95% CI 14.1–35.8% 13 mentions · avg pos 8.4 first pick 15.4% | — | GEMINI 28.6%CHATGPT 28.6%CLAUDE 28.6%PERPLEXITY 14.3% | Claim |
| 15 | Paperform paperform.co Best for: AI recommends Paperform most when buyers ask “free or affordable alternatives to popular form-building platforms” (50% of those answers) | 23.2% 95% CI 14.1–35.8% 13 mentions · avg pos 8.5 first pick 0% | — | GEMINI 42.9%CHATGPT 42.9%CLAUDE 14.3% | Claim |
| 16 | Airtable airtable.com Best for: AI recommends Airtable most when buyers ask “free or affordable alternatives to popular form-building platforms” (60% of those answers) | 23.2% 95% CI 14.1–35.8% 13 mentions · avg pos 11.1 first pick 0% | — | GEMINI 23.8%CHATGPT 71.4%CLAUDE 14.3%PERPLEXITY 9.5% | Claim |
| 17 | Make make.com Best for: AI recommends Make most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (80% of those answers) | 21.4% 95% CI 12.7–33.8% 12 mentions · avg pos 8.4 first pick 0% | — | GEMINI 19%CHATGPT 42.9%PERPLEXITY 23.8% | Claim |
| 18 | Gravity Forms gravityforms.com Best for: AI recommends Gravity Forms most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (80% of those answers) | 21.4% 95% CI 12.7–33.8% 12 mentions · avg pos 12.5 first pick 0% | — | GEMINI 23.8%CHATGPT 28.6%CLAUDE 14.3%PERPLEXITY 19% | Claim |
| 19 | Google Forms Best for: AI recommends Google Forms most when buyers ask “free or affordable alternatives to popular form-building platforms” (70% of those answers) | 19.6% 95% CI 11.3–31.8% 11 mentions · avg pos 5.6 first pick 18.2% | — | CHATGPT 57.1%CLAUDE 28.6%PERPLEXITY 23.8% | Claim |
| 20 | Microsoft Forms Best for: AI recommends Microsoft Forms most when buyers ask “free or affordable alternatives to popular form-building platforms” (90% of those answers) | 17.9% 95% CI 10–29.8% 10 mentions · avg pos 6.2 first pick 0% | — | GEMINI 19%CHATGPT 42.9%PERPLEXITY 14.3% | Claim |
| 21 | forms.app Best for: AI recommends forms.app most when buyers ask “free or affordable alternatives to popular form-building platforms” (50% of those answers) | 16.1% 95% CI 8.7–27.8% 9 mentions · avg pos 6.2 first pick 0% | — | GEMINI 9.5%CLAUDE 28.6%PERPLEXITY 23.8% | Claim |
| 22 | Wufoo wufoo.com Best for: AI recommends Wufoo most when buyers ask “which form builder has the best payment collection and file upload features” (40% of those answers) | 14.3% 95% CI 7.4–25.7% 8 mentions · avg pos 10.2 first pick 0% | — | GEMINI 33.3%PERPLEXITY 4.8% | Claim |
| 23 | Zoho Forms Best for: AI recommends Zoho Forms most when buyers ask “free or affordable alternatives to popular form-building platforms” (50% of those answers) | 12.5% 95% CI 6.2–23.6% 7 mentions · avg pos 11 first pick 0% | — | GEMINI 28.6%CHATGPT 14.3% | Claim |
| 24 | Pipedrive pipedrive.com Best for: AI recommends Pipedrive most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (80% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 3.2 first pick 50% | — | GEMINI 14.3%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 4.8% | Claim |
| 25 | Heyflow heyflow.com Best for: AI recommends Heyflow most when buyers ask “how do I build a multi-step form with conditional logic without coding” (50% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 3.3 first pick 50% | — | GEMINI 14.3%PERPLEXITY 14.3% | Claim |
| 26 | Square square.com Best for: AI recommends Square most when buyers ask “which form builder has the best payment collection and file upload features” (90% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 3.3 first pick 16.7% | — | GEMINI 9.5%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 9.5% | Claim |
| 27 | SurveyMonkey surveymonkey.com Best for: AI recommends SurveyMonkey most when buyers ask “best form builder tools for lead generation and data collection” (60% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 7 first pick 16.7% | — | GEMINI 14.3%CLAUDE 28.6%PERPLEXITY 4.8% | Claim |
| 28 | Woorise woorise.com Best for: AI recommends Woorise most when buyers ask “conversational form builders vs traditional form tools for lead capture” (40% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 8 first pick 0% | — | GEMINI 23.8%PERPLEXITY 4.8% | Claim |
| 29 | Contact Form 7 Best for: AI recommends Contact Form 7 most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (60% of those answers) | 10.7% 95% CI 5–21.5% 6 mentions · avg pos 10.3 first pick 0% | — | GEMINI 14.3%CLAUDE 14.3%PERPLEXITY 9.5% | Claim |
| 30 | Perspective getperspective.ai Best for: AI recommends Perspective most when buyers ask “conversational form builders vs traditional form tools for lead capture” (30% of those answers) | 8.9% 95% CI 3.9–19.3% 5 mentions · avg pos 6 first pick 0% | — | GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 9.5% | Claim |
| 31 | Fluent Forms | 8.9% 95% CI 3.9–19.3% 5 mentions · avg pos 10.6 first pick 20% | — | GEMINI 14.3%CHATGPT 14.3%PERPLEXITY 4.8% | Claim |
| 32 | Google Workspace workspace.google.com Best for: AI recommends Google Workspace most when buyers ask “free or affordable alternatives to popular form-building platforms” (30% of those answers) | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 3.3 first pick 25% | — | GEMINI 14.3%CHATGPT 14.3% | Claim |
| 33 | PayPal paypal.com Best for: AI recommends PayPal most when buyers ask “which form builder has the best payment collection and file upload features” (30% of those answers) | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 5.7 first pick 25% | — | GEMINI 9.5%CHATGPT 14.3%PERPLEXITY 4.8% | Claim |
| 34 | Stripe stripe.com Best for: AI recommends Stripe most when buyers ask “which form builder has the best payment collection and file upload features” (30% of those answers) | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 5.7 first pick 25% | — | GEMINI 9.5%CHATGPT 14.3%PERPLEXITY 4.8% | Claim |
| 35 | Microsoft microsoft.com | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 7.5 first pick 0% | — | GEMINI 4.8%CHATGPT 42.9% | Claim |
| 36 | Qualified | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 9.7 first pick 0% | — | GEMINI 4.8%CHATGPT 14.3%PERPLEXITY 9.5% | Claim |
| 37 | Ninja Forms | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 10 first pick 25% | — | GEMINI 14.3%PERPLEXITY 4.8% | Claim |
| 38 | Formbricks formbricks.com Best for: AI recommends Formbricks most when buyers ask “free or affordable alternatives to popular form-building platforms” (30% of those answers) | 7.1% 95% CI 2.8–17% 4 mentions · avg pos 14.3 first pick 25% | — | GEMINI 4.8%CHATGPT 14.3%CLAUDE 28.6% | Claim |
| 39 | AidaForm Best for: AI recommends AidaForm most when buyers ask “free or affordable alternatives to popular form-building platforms” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 2 first pick 0% | — | CLAUDE 14.3%PERPLEXITY 9.5% | Claim |
| 40 | FormNX Best for: AI recommends FormNX most when buyers ask “how do I build a multi-step form with conditional logic without coding” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 2 first pick 66.7% | — | GEMINI 14.3% | Claim |
| 41 | MakeForms makeforms.io Best for: AI recommends MakeForms most when buyers ask “how do I build a multi-step form with conditional logic without coding” (60% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 4.3 first pick 33.3% | — | GEMINI 4.8%PERPLEXITY 9.5% | Claim |
| 42 | Authorize.Net authorize.net Best for: AI recommends Authorize.Net most when buyers ask “which form builder has the best payment collection and file upload features” (50% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 7 first pick 0% | — | GEMINI 4.8%CHATGPT 14.3%PERPLEXITY 4.8% | Claim |
| 43 | Formidable Forms formidableforms.com | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 8 first pick 0% | — | GEMINI 9.5%PERPLEXITY 4.8% | Claim |
| 44 | Formester formester.com | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 8.5 first pick 0% | — | GEMINI 9.5%PERPLEXITY 4.8% | Claim |
| 45 | Landbot landbot.io Best for: AI recommends Landbot most when buyers ask “best conversational form tools for improving completion rates” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 9 first pick 0% | — | GEMINI 14.3% | Claim |
| 46 | Elfsight elfsight.com Best for: AI recommends Elfsight most when buyers ask “how do I build a multi-step form with conditional logic without coding” (50% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 9.5 first pick 33.3% | — | GEMINI 9.5%PERPLEXITY 4.8% | Claim |
| 47 | ActiveCampaign activecampaign.com Best for: AI recommends ActiveCampaign most when buyers ask “best form builder tools for lead generation and data collection” (40% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 10 first pick 0% | — | GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3% | Claim |
| 48 | Growform growform.co Best for: AI recommends Growform most when buyers ask “best conversational form tools for improving completion rates” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 10 first pick 0% | — | GEMINI 14.3% | Claim |
| 49 | Youform Best for: AI recommends Youform most when buyers ask “free or affordable alternatives to popular form-building platforms” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 10 first pick 0% | — | GEMINI 9.5%PERPLEXITY 4.8% | Claim |
| 50 | FormAssembly formassembly.com Best for: AI recommends FormAssembly most when buyers ask “best form builder tools for lead generation and data collection” (30% of those answers) | 5.4% 95% CI 1.8–14.6% 3 mentions · avg pos 15 first pick 0% | — | GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3% | Claim |
| 51 | Reform reform.app | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 1 first pick 50% | — | PERPLEXITY 9.5% | Claim |
| 52 | Nimble CRM nimble.com Best for: AI recommends Nimble CRM most when buyers ask “what should I use to build a contact form that sends leads to my CRM” (50% of those answers) | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 3 first pick 0% | — | GEMINI 4.8%PERPLEXITY 4.8% | Claim |
| 53 | Weavely weavely.ai | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 4 first pick 0% | — | GEMINI 4.8%PERPLEXITY 4.8% | Claim |
| 54 | 123FormBuilder 123formbuilder.com | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 8.5 first pick 0% | — | GEMINI 9.5% | Claim |
| 55 | Feathery feathery.io | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 12.5 first pick 0% | — | GEMINI 4.8%PERPLEXITY 4.8% | Claim |
| 56 | WP Fusion wpfusion.com | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 14 first pick 0% | — | GEMINI 9.5% | Claim |
| 57 | Wix wix.com | 3.6% 95% CI 1–12.1% 2 mentions · avg pos 32 first pick 0% | — | CHATGPT 14.3%PERPLEXITY 4.8% | Claim |
| 58 | Sender sender.net | 3.6% 95% CI 1–12.1% 2 mentions first pick 0% | — | PERPLEXITY 9.5% | Claim |
| 59 | Knack knack.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 1 first pick 100% | — | PERPLEXITY 4.8% | Claim |
| 60 | Softr softr.io | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 1 first pick 100% | — | PERPLEXITY 4.8% | Claim |
| 61 | Square Invoices squareup.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 1 first pick 100% | — | GEMINI 4.8% | Claim |
| 62 | SurveySparrow surveysparrow.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 2 first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 63 | Fomr fomr.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 3 first pick 0% | — | GEMINI 4.8% | Claim |
| 64 | Intercom intercom.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 3 first pick 0% | — | CHATGPT 14.3% | Claim |
| 65 | Albato albato.com Best for: AI recommends Albato most when buyers ask “best form builder tools for lead generation and data collection” (30% of those answers) | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 8 first pick 0% | — | GEMINI 4.8% | Claim |
| 66 | MetForm | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 11 first pick 0% | — | GEMINI 4.8% | Claim |
| 67 | Unbounce unbounce.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 12 first pick 0% | — | GEMINI 4.8% | Claim |
| 68 | LimeSurvey limesurvey.org | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 14 first pick 0% | — | CHATGPT 14.3% | Claim |
| 69 | Klaviyo klaviyo.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 16 first pick 0% | — | CHATGPT 14.3% | Claim |
| 70 | Mailchimp mailchimp.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 16 first pick 0% | — | CHATGPT 14.3% | Claim |
| 71 | Copper copper.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 18 first pick 0% | — | GEMINI 4.8% | Claim |
| 72 | Outfunnel | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 18 first pick 0% | — | GEMINI 4.8% | Claim |
| 73 | Capsule | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 19 first pick 0% | — | GEMINI 4.8% | Claim |
| 74 | ViaSocket viasocket.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 21 first pick 0% | — | GEMINI 4.8% | Claim |
| 75 | ProProfs Survey Maker proprofssurvey.com | 1.8% 95% CI 0.3–9.4% 1 mentions · avg pos 23 first pick 0% | — | GEMINI 4.8% | Claim |
| 76 | CallPage callpage.io | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 77 | Docebo docebo.com | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 78 | F6S f6s.com | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 79 | MightyForms mightyforms.com Best for: AI recommends MightyForms most when buyers ask “conversational form builders vs traditional form tools for lead capture” (40% of those answers) | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 80 | Pabbly | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 81 | Vivace govivace.com | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
| 82 | WordPress.org wordpress.org | 1.8% 95% CI 0.3–9.4% 1 mentions first pick 0% | — | PERPLEXITY 4.8% | Claim |
Reading the numbers: Share is a point estimate on 56 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
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