AI Index / Form builder tools

Best Form builder tools

What AI assistants actually recommend when buyers ask about form builder tools — measured weekly across 4 engines, published as open data.

Updated 2026-08-02 · 56 sampled answers · rolling 4-week window · methodology

Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.

Updated weekly56 samples4 enginesmethodology

Sample: 56 AI answers · Window: Jul 5, 2026Aug 2, 2026 (4-week rolling) · trend vs prior 4 weeks (42 answers)

What is the best form builder tools?

Across 56 sampled AI answers from 4 engines, Jotform is recommended most often — appearing in 69.6% of recommendations, followed by Typeform (67.9%) and Tally (51.8%).

This is a measurement of share of voice across 4 AI engines — not an editorial pick. See the full ranking below.

#ProductShareTrendEngines
1
Jotform

jotform.com

Best for: AI recommends Jotform most when buyers ask best form builder tools for lead generation and data collection (100% of those answers)

69.6%

95% CI 56.780.1%

39 mentions · avg pos 4.4

first pick 17.9%

GEMINI 57.1%CHATGPT 100%CLAUDE 71.4%PERPLEXITY 71.4%
Claim
2
Typeform

typeform.com

Best for: AI recommends Typeform most when buyers ask best conversational form tools for improving completion rates (100% of those answers)

67.9%

95% CI 54.878.6%

38 mentions · avg pos 4.4

first pick 18.4%

GEMINI 66.7%CHATGPT 100%CLAUDE 71.4%PERPLEXITY 57.1%
Claim
3
Tally

tally.so

Best for: AI recommends Tally most when buyers ask free or affordable alternatives to popular form-building platforms (90% of those answers)

51.8%

95% CI 3964.3%

29 mentions · avg pos 5.4

first pick 6.9%

GEMINI 57.1%CHATGPT 100%CLAUDE 28.6%PERPLEXITY 38.1%
Claim
4
Fillout

fillout.com

Best for: AI recommends Fillout most when buyers ask free or affordable alternatives to popular form-building platforms (90% of those answers)

44.6%

95% CI 32.457.6%

25 mentions · avg pos 6.5

first pick 0%

GEMINI 42.9%CHATGPT 100%CLAUDE 14.3%PERPLEXITY 38.1%
Claim
5
involve.me

involve.me

Best for: AI recommends involve.me most when buyers ask how do I build a multi-step form with conditional logic without coding (80% of those answers)

28.6%

95% CI 18.441.5%

16 mentions · avg pos 5.5

first pick 18.8%

GEMINI 28.6%CHATGPT 14.3%CLAUDE 28.6%PERPLEXITY 33.3%
Claim
6
HubSpot CRM

hubspot.com

Best for: AI recommends HubSpot CRM most when buyers ask best form builder tools for lead generation and data collection (100% of those answers)

28.6%

95% CI 18.441.5%

16 mentions · avg pos 5.6

first pick 12.5%

GEMINI 19%CHATGPT 28.6%CLAUDE 28.6%PERPLEXITY 38.1%
Claim
7
Cognito Forms

cognitoforms.com

Best for: AI recommends Cognito Forms most when buyers ask free or affordable alternatives to popular form-building platforms (100% of those answers)

28.6%

95% CI 18.441.5%

16 mentions · avg pos 7.2

first pick 0%

GEMINI 38.1%CHATGPT 28.6%PERPLEXITY 28.6%
Claim
8
Notion

notion.so

Best for: AI recommends Notion most when buyers ask free or affordable alternatives to popular form-building platforms (70% of those answers)

28.6%

95% CI 18.441.5%

16 mentions · avg pos 9.1

first pick 0%

GEMINI 33.3%CHATGPT 57.1%CLAUDE 14.3%PERPLEXITY 19%
Claim
9
Formstack

formstack.com

Best for: AI recommends Formstack most when buyers ask how do I build a multi-step form with conditional logic without coding (50% of those answers)

26.8%

95% CI 1739.6%

15 mentions · avg pos 8.8

first pick 0%

GEMINI 38.1%CHATGPT 42.9%CLAUDE 28.6%PERPLEXITY 9.5%
Claim
10
WPForms

wpforms.com

Best for: AI recommends WPForms most when buyers ask what should I use to build a contact form that sends leads to my CRM (80% of those answers)

26.8%

95% CI 1739.6%

15 mentions · avg pos 10.1

first pick 6.7%

GEMINI 42.9%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 19%
Claim
11
Zapier AI

zapier.com

Best for: AI recommends Zapier AI most when buyers ask what should I use to build a contact form that sends leads to my CRM (100% of those answers)

26.8%

95% CI 1739.6%

15 mentions · avg pos 11.7

first pick 0%

GEMINI 23.8%CHATGPT 14.3%PERPLEXITY 42.9%
Claim
12
Zoho

zoho.com

Best for: AI recommends Zoho most when buyers ask free or affordable alternatives to popular form-building platforms (80% of those answers)

25%

95% CI 15.537.7%

14 mentions · avg pos 7.4

first pick 14.3%

GEMINI 28.6%CHATGPT 42.9%PERPLEXITY 23.8%
Claim
13
Orbit AI

orbitforms.ai

Best for: AI recommends Orbit AI most when buyers ask best conversational form tools for improving completion rates (70% of those answers)

23.2%

95% CI 14.135.8%

13 mentions · avg pos 5.8

first pick 15.4%

GEMINI 38.1%CLAUDE 28.6%PERPLEXITY 14.3%
Claim
14
HubSpot Forms

Best for: AI recommends HubSpot Forms most when buyers ask best form builder tools for lead generation and data collection (80% of those answers)

23.2%

95% CI 14.135.8%

13 mentions · avg pos 8.4

first pick 15.4%

GEMINI 28.6%CHATGPT 28.6%CLAUDE 28.6%PERPLEXITY 14.3%
Claim
15
Paperform

paperform.co

Best for: AI recommends Paperform most when buyers ask free or affordable alternatives to popular form-building platforms (50% of those answers)

23.2%

95% CI 14.135.8%

13 mentions · avg pos 8.5

first pick 0%

GEMINI 42.9%CHATGPT 42.9%CLAUDE 14.3%
Claim
16
Airtable

airtable.com

Best for: AI recommends Airtable most when buyers ask free or affordable alternatives to popular form-building platforms (60% of those answers)

23.2%

95% CI 14.135.8%

13 mentions · avg pos 11.1

first pick 0%

GEMINI 23.8%CHATGPT 71.4%CLAUDE 14.3%PERPLEXITY 9.5%
Claim
17
Make

make.com

Best for: AI recommends Make most when buyers ask what should I use to build a contact form that sends leads to my CRM (80% of those answers)

21.4%

95% CI 12.733.8%

12 mentions · avg pos 8.4

first pick 0%

GEMINI 19%CHATGPT 42.9%PERPLEXITY 23.8%
Claim
18
Gravity Forms

gravityforms.com

Best for: AI recommends Gravity Forms most when buyers ask what should I use to build a contact form that sends leads to my CRM (80% of those answers)

21.4%

95% CI 12.733.8%

12 mentions · avg pos 12.5

first pick 0%

GEMINI 23.8%CHATGPT 28.6%CLAUDE 14.3%PERPLEXITY 19%
Claim
19
Google Forms

Best for: AI recommends Google Forms most when buyers ask free or affordable alternatives to popular form-building platforms (70% of those answers)

19.6%

95% CI 11.331.8%

11 mentions · avg pos 5.6

first pick 18.2%

CHATGPT 57.1%CLAUDE 28.6%PERPLEXITY 23.8%
Claim
20
Microsoft Forms

Best for: AI recommends Microsoft Forms most when buyers ask free or affordable alternatives to popular form-building platforms (90% of those answers)

17.9%

95% CI 1029.8%

10 mentions · avg pos 6.2

first pick 0%

GEMINI 19%CHATGPT 42.9%PERPLEXITY 14.3%
Claim
21
forms.app

Best for: AI recommends forms.app most when buyers ask free or affordable alternatives to popular form-building platforms (50% of those answers)

16.1%

95% CI 8.727.8%

9 mentions · avg pos 6.2

first pick 0%

GEMINI 9.5%CLAUDE 28.6%PERPLEXITY 23.8%
Claim
22
Wufoo

wufoo.com

Best for: AI recommends Wufoo most when buyers ask which form builder has the best payment collection and file upload features (40% of those answers)

14.3%

95% CI 7.425.7%

8 mentions · avg pos 10.2

first pick 0%

GEMINI 33.3%PERPLEXITY 4.8%
Claim
23
Zoho Forms

Best for: AI recommends Zoho Forms most when buyers ask free or affordable alternatives to popular form-building platforms (50% of those answers)

12.5%

95% CI 6.223.6%

7 mentions · avg pos 11

first pick 0%

GEMINI 28.6%CHATGPT 14.3%
Claim
24
Pipedrive

pipedrive.com

Best for: AI recommends Pipedrive most when buyers ask what should I use to build a contact form that sends leads to my CRM (80% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 3.2

first pick 50%

GEMINI 14.3%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 4.8%
Claim
25
Heyflow

heyflow.com

Best for: AI recommends Heyflow most when buyers ask how do I build a multi-step form with conditional logic without coding (50% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 3.3

first pick 50%

GEMINI 14.3%PERPLEXITY 14.3%
Claim
26
Square

square.com

Best for: AI recommends Square most when buyers ask which form builder has the best payment collection and file upload features (90% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 3.3

first pick 16.7%

GEMINI 9.5%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 9.5%
Claim
27
SurveyMonkey

surveymonkey.com

Best for: AI recommends SurveyMonkey most when buyers ask best form builder tools for lead generation and data collection (60% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 7

first pick 16.7%

GEMINI 14.3%CLAUDE 28.6%PERPLEXITY 4.8%
Claim
28
Woorise

woorise.com

Best for: AI recommends Woorise most when buyers ask conversational form builders vs traditional form tools for lead capture (40% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 8

first pick 0%

GEMINI 23.8%PERPLEXITY 4.8%
Claim
29
Contact Form 7

Best for: AI recommends Contact Form 7 most when buyers ask what should I use to build a contact form that sends leads to my CRM (60% of those answers)

10.7%

95% CI 521.5%

6 mentions · avg pos 10.3

first pick 0%

GEMINI 14.3%CLAUDE 14.3%PERPLEXITY 9.5%
Claim
30
Perspective

getperspective.ai

Best for: AI recommends Perspective most when buyers ask conversational form builders vs traditional form tools for lead capture (30% of those answers)

8.9%

95% CI 3.919.3%

5 mentions · avg pos 6

first pick 0%

GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3%PERPLEXITY 9.5%
Claim
31
Fluent Forms

8.9%

95% CI 3.919.3%

5 mentions · avg pos 10.6

first pick 20%

GEMINI 14.3%CHATGPT 14.3%PERPLEXITY 4.8%
Claim
32
Google Workspace

workspace.google.com

Best for: AI recommends Google Workspace most when buyers ask free or affordable alternatives to popular form-building platforms (30% of those answers)

7.1%

95% CI 2.817%

4 mentions · avg pos 3.3

first pick 25%

GEMINI 14.3%CHATGPT 14.3%
Claim
33
PayPal

paypal.com

Best for: AI recommends PayPal most when buyers ask which form builder has the best payment collection and file upload features (30% of those answers)

7.1%

95% CI 2.817%

4 mentions · avg pos 5.7

first pick 25%

GEMINI 9.5%CHATGPT 14.3%PERPLEXITY 4.8%
Claim
34
Stripe

stripe.com

Best for: AI recommends Stripe most when buyers ask which form builder has the best payment collection and file upload features (30% of those answers)

7.1%

95% CI 2.817%

4 mentions · avg pos 5.7

first pick 25%

GEMINI 9.5%CHATGPT 14.3%PERPLEXITY 4.8%
Claim
35
Microsoft

microsoft.com

7.1%

95% CI 2.817%

4 mentions · avg pos 7.5

first pick 0%

GEMINI 4.8%CHATGPT 42.9%
Claim
36
Qualified

7.1%

95% CI 2.817%

4 mentions · avg pos 9.7

first pick 0%

GEMINI 4.8%CHATGPT 14.3%PERPLEXITY 9.5%
Claim
37
Ninja Forms

7.1%

95% CI 2.817%

4 mentions · avg pos 10

first pick 25%

GEMINI 14.3%PERPLEXITY 4.8%
Claim
38
Formbricks

formbricks.com

Best for: AI recommends Formbricks most when buyers ask free or affordable alternatives to popular form-building platforms (30% of those answers)

7.1%

95% CI 2.817%

4 mentions · avg pos 14.3

first pick 25%

GEMINI 4.8%CHATGPT 14.3%CLAUDE 28.6%
Claim
39
AidaForm

Best for: AI recommends AidaForm most when buyers ask free or affordable alternatives to popular form-building platforms (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 2

first pick 0%

CLAUDE 14.3%PERPLEXITY 9.5%
Claim
40
FormNX

Best for: AI recommends FormNX most when buyers ask how do I build a multi-step form with conditional logic without coding (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 2

first pick 66.7%

GEMINI 14.3%
Claim
41
MakeForms

makeforms.io

Best for: AI recommends MakeForms most when buyers ask how do I build a multi-step form with conditional logic without coding (60% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 4.3

first pick 33.3%

GEMINI 4.8%PERPLEXITY 9.5%
Claim
42
Authorize.Net

authorize.net

Best for: AI recommends Authorize.Net most when buyers ask which form builder has the best payment collection and file upload features (50% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 7

first pick 0%

GEMINI 4.8%CHATGPT 14.3%PERPLEXITY 4.8%
Claim
43
Formidable Forms

formidableforms.com

5.4%

95% CI 1.814.6%

3 mentions · avg pos 8

first pick 0%

GEMINI 9.5%PERPLEXITY 4.8%
Claim
44
Formester

formester.com

5.4%

95% CI 1.814.6%

3 mentions · avg pos 8.5

first pick 0%

GEMINI 9.5%PERPLEXITY 4.8%
Claim
45
Landbot

landbot.io

Best for: AI recommends Landbot most when buyers ask best conversational form tools for improving completion rates (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 9

first pick 0%

GEMINI 14.3%
Claim
46
Elfsight

elfsight.com

Best for: AI recommends Elfsight most when buyers ask how do I build a multi-step form with conditional logic without coding (50% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 9.5

first pick 33.3%

GEMINI 9.5%PERPLEXITY 4.8%
Claim
47
ActiveCampaign

activecampaign.com

Best for: AI recommends ActiveCampaign most when buyers ask best form builder tools for lead generation and data collection (40% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 10

first pick 0%

GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3%
Claim
48
Growform

growform.co

Best for: AI recommends Growform most when buyers ask best conversational form tools for improving completion rates (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 10

first pick 0%

GEMINI 14.3%
Claim
49
Youform

Best for: AI recommends Youform most when buyers ask free or affordable alternatives to popular form-building platforms (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 10

first pick 0%

GEMINI 9.5%PERPLEXITY 4.8%
Claim
50
FormAssembly

formassembly.com

Best for: AI recommends FormAssembly most when buyers ask best form builder tools for lead generation and data collection (30% of those answers)

5.4%

95% CI 1.814.6%

3 mentions · avg pos 15

first pick 0%

GEMINI 4.8%CHATGPT 14.3%CLAUDE 14.3%
Claim
51
Reform

reform.app

3.6%

95% CI 112.1%

2 mentions · avg pos 1

first pick 50%

PERPLEXITY 9.5%
Claim
52
Nimble CRM

nimble.com

Best for: AI recommends Nimble CRM most when buyers ask what should I use to build a contact form that sends leads to my CRM (50% of those answers)

3.6%

95% CI 112.1%

2 mentions · avg pos 3

first pick 0%

GEMINI 4.8%PERPLEXITY 4.8%
Claim
53
Weavely

weavely.ai

3.6%

95% CI 112.1%

2 mentions · avg pos 4

first pick 0%

GEMINI 4.8%PERPLEXITY 4.8%
Claim
54
123FormBuilder

123formbuilder.com

3.6%

95% CI 112.1%

2 mentions · avg pos 8.5

first pick 0%

GEMINI 9.5%
Claim
55
Feathery

feathery.io

3.6%

95% CI 112.1%

2 mentions · avg pos 12.5

first pick 0%

GEMINI 4.8%PERPLEXITY 4.8%
Claim
56
WP Fusion

wpfusion.com

3.6%

95% CI 112.1%

2 mentions · avg pos 14

first pick 0%

GEMINI 9.5%
Claim
57
Wix

wix.com

3.6%

95% CI 112.1%

2 mentions · avg pos 32

first pick 0%

CHATGPT 14.3%PERPLEXITY 4.8%
Claim
58
Sender

sender.net

3.6%

95% CI 112.1%

2 mentions

first pick 0%

PERPLEXITY 9.5%
Claim
59
Knack

knack.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 1

first pick 100%

PERPLEXITY 4.8%
Claim
60
Softr

softr.io

1.8%

95% CI 0.39.4%

1 mentions · avg pos 1

first pick 100%

PERPLEXITY 4.8%
Claim
61
Square Invoices

squareup.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 1

first pick 100%

GEMINI 4.8%
Claim
62
SurveySparrow

surveysparrow.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 2

first pick 0%

PERPLEXITY 4.8%
Claim
63
Fomr

fomr.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 3

first pick 0%

GEMINI 4.8%
Claim
64
Intercom

intercom.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 3

first pick 0%

CHATGPT 14.3%
Claim
65
Albato

albato.com

Best for: AI recommends Albato most when buyers ask best form builder tools for lead generation and data collection (30% of those answers)

1.8%

95% CI 0.39.4%

1 mentions · avg pos 8

first pick 0%

GEMINI 4.8%
Claim
66
MetForm

1.8%

95% CI 0.39.4%

1 mentions · avg pos 11

first pick 0%

GEMINI 4.8%
Claim
67
Unbounce

unbounce.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 12

first pick 0%

GEMINI 4.8%
Claim
68
LimeSurvey

limesurvey.org

1.8%

95% CI 0.39.4%

1 mentions · avg pos 14

first pick 0%

CHATGPT 14.3%
Claim
69
Klaviyo

klaviyo.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 16

first pick 0%

CHATGPT 14.3%
Claim
70
Mailchimp

mailchimp.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 16

first pick 0%

CHATGPT 14.3%
Claim
71
Copper

copper.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 18

first pick 0%

GEMINI 4.8%
Claim
72
Outfunnel

1.8%

95% CI 0.39.4%

1 mentions · avg pos 18

first pick 0%

GEMINI 4.8%
Claim
73
Capsule

1.8%

95% CI 0.39.4%

1 mentions · avg pos 19

first pick 0%

GEMINI 4.8%
Claim
74
ViaSocket

viasocket.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 21

first pick 0%

GEMINI 4.8%
Claim
75
ProProfs Survey Maker

proprofssurvey.com

1.8%

95% CI 0.39.4%

1 mentions · avg pos 23

first pick 0%

GEMINI 4.8%
Claim
76
CallPage

callpage.io

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
77
Docebo

docebo.com

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
78
F6S

f6s.com

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
79
MightyForms

mightyforms.com

Best for: AI recommends MightyForms most when buyers ask conversational form builders vs traditional form tools for lead capture (40% of those answers)

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
80
Pabbly

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
81
Vivace

govivace.com

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim
82
WordPress.org

wordpress.org

1.8%

95% CI 0.39.4%

1 mentions

first pick 0%

PERPLEXITY 4.8%
Claim

Reading the numbers: Share is a point estimate on 56 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.

Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.

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