What AI assistants actually recommend when buyers ask about website builders for photographers — measured weekly across 5 engines, published as open data.
Updated 2026-08-02 · 88 sampled answers · rolling 4-week window · methodology
Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.
Sample: 88 AI answers · Window: Jul 5, 2026 – Aug 2, 2026 (4-week rolling) · trend vs prior 4 weeks (16 answers)
Across 88 sampled AI answers from 5 engines, Squarespace is recommended most often — appearing in 87.5% of recommendations, followed by Format (72.7%) and Pixpa (70.5%).
This is a measurement of share of voice across 5 AI engines — not an editorial pick. See the full ranking below.
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | Squarespace squarespace.com Best for: AI recommends Squarespace most when buyers ask “best platform for professional photographers to build a client-facing portfolio site” (100% of those answers) | 87.5% 95% CI 79–92.9% 77 mentions · avg pos 6.3 first pick 26% | — | GROK 100%GEMINI 93.8%CHATGPT 87.5%CLAUDE 87.5%PERPLEXITY 78.1% | Claim |
| 2 | Format format.com Best for: AI recommends Format most when buyers ask “top photography-focused website builders with gallery features, booking and client proofing” (100% of those answers) | 72.7% 95% CI 62.6–80.9% 64 mentions · avg pos 6.2 first pick 9.4% | — | GROK 75%GEMINI 90.6%CHATGPT 75%CLAUDE 62.5%PERPLEXITY 56.3% | Claim |
| 3 | Pixpa pixpa.com Best for: AI recommends Pixpa most when buyers ask “top photography-focused website builders with gallery features, booking and client proofing” (92.3% of those answers) | 70.5% 95% CI 60.2–79% 62 mentions · avg pos 6.1 first pick 12.9% | — | GROK 87.5%GEMINI 93.8%CHATGPT 50%CLAUDE 37.5%PERPLEXITY 56.3% | Claim |
| 4 | Wix wix.com Best for: AI recommends Wix most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (84.6% of those answers) | 69.3% 95% CI 59–78% 61 mentions · avg pos 6.8 first pick 21.3% | — | GROK 75%GEMINI 65.6%CHATGPT 50%CLAUDE 62.5%PERPLEXITY 78.1% | Claim |
| 5 | Pixieset pixieset.com Best for: AI recommends Pixieset most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (76.9% of those answers) | 64.8% 95% CI 54.4–73.9% 57 mentions · avg pos 5.4 first pick 12.3% | — | GROK 87.5%GEMINI 68.8%CHATGPT 75%CLAUDE 50%PERPLEXITY 56.3% | Claim |
| 6 | SmugMug smugmug.com Best for: AI recommends SmugMug most when buyers ask “top photography-focused website builders with gallery features, booking and client proofing” (92.3% of those answers) | 52.3% 95% CI 42–62.4% 46 mentions · avg pos 7.8 first pick 8.7% | — | GROK 75%GEMINI 78.1%CHATGPT 37.5%CLAUDE 25%PERPLEXITY 31.3% | Claim |
| 7 | Zenfolio zenfolio.com Best for: AI recommends Zenfolio most when buyers ask “top photography-focused website builders with gallery features, booking and client proofing” (84.6% of those answers) | 48.9% 95% CI 38.7–59.1% 43 mentions · avg pos 6.9 first pick 16.3% | — | GROK 62.5%GEMINI 87.5%CHATGPT 37.5%CLAUDE 12.5%PERPLEXITY 18.8% | Claim |
| 8 | WordPress wordpress.com Best for: AI recommends WordPress most when buyers ask “what website platform should a wedding photographer use to attract and book clients” (100% of those answers) | 48.9% 95% CI 38.7–59.1% 43 mentions · avg pos 8.6 first pick 14% | — | GROK 62.5%GEMINI 37.5%CHATGPT 75%CLAUDE 50%PERPLEXITY 50% | Claim |
| 9 | Adobe Portfolio portfolio.adobe.com Best for: AI recommends Adobe Portfolio most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (53.8% of those answers) | 20.5% 95% CI 13.3–30% 18 mentions · avg pos 11.2 first pick 0% | — | GROK 50%GEMINI 18.8%CHATGPT 37.5%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 10 | Hostinger hostinger.com Best for: AI recommends Hostinger most when buyers ask “simpler and cheaper website alternatives for photographers who do not need complex portfolio platforms” (84.6% of those answers) | 17% 95% CI 10.6–26.2% 15 mentions · avg pos 6.2 first pick 6.7% | — | GROK 37.5%GEMINI 21.9%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 11 | ShowIt Best for: AI recommends ShowIt most when buyers ask “what website platform should a wedding photographer use to attract and book clients” (76.9% of those answers) | 14.8% 95% CI 8.8–23.7% 13 mentions · avg pos 6.3 first pick 7.7% | — | GROK 12.5%GEMINI 12.5%CHATGPT 12.5%CLAUDE 25%PERPLEXITY 15.6% | Claim |
| 12 | SITE123 site123.com Best for: AI recommends SITE123 most when buyers ask “simpler and cheaper website alternatives for photographers who do not need complex portfolio platforms” (69.2% of those answers) | 13.6% 95% CI 8–22.3% 12 mentions · avg pos 3.8 first pick 8.3% | — | GEMINI 18.8%CLAUDE 12.5%PERPLEXITY 15.6% | Claim |
| 13 | Webador webador.com Best for: AI recommends Webador most when buyers ask “simpler and cheaper website alternatives for photographers who do not need complex portfolio platforms” (69.2% of those answers) | 12.5% 95% CI 7.1–21% 11 mentions · avg pos 4.3 first pick 18.2% | — | GEMINI 18.8%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 14 | Webflow webflow.com Best for: AI recommends Webflow most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (53.8% of those answers) | 10.2% 95% CI 5.5–18.3% 9 mentions · avg pos 9.8 first pick 22.2% | — | GEMINI 12.5%CHATGPT 12.5%PERPLEXITY 12.5% | Claim |
| 15 | Acuity acuityscheduling.com Best for: AI recommends Acuity most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (53.8% of those answers) | 9.1% 95% CI 4.7–16.9% 8 mentions · avg pos 4.6 first pick 37.5% | — | GROK 12.5%GEMINI 18.8%CLAUDE 12.5% | Claim |
| 16 | Piwigo piwigo.org Best for: AI recommends Piwigo most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (53.8% of those answers) | 8% 95% CI 3.9–15.5% 7 mentions · avg pos 11.3 first pick 0% | — | GROK 12.5%GEMINI 12.5%CHATGPT 12.5%CLAUDE 12.5% | Claim |
| 17 | Behance behance.net Best for: AI recommends Behance most when buyers ask “simpler and cheaper website alternatives for photographers who do not need complex portfolio platforms” (30.8% of those answers) | 8% 95% CI 3.9–15.5% 7 mentions · avg pos 15.2 first pick 0% | — | GROK 25%GEMINI 12.5%PERPLEXITY 3.1% | Claim |
| 18 | Calendly calendly.com Best for: AI recommends Calendly most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (53.8% of those answers) | 8% 95% CI 3.9–15.5% 7 mentions · avg pos 19.7 first pick 0% | — | GROK 25%GEMINI 9.4%CHATGPT 12.5%CLAUDE 12.5% | Claim |
| 19 | Setmore setmore.com Best for: AI recommends Setmore most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (53.8% of those answers) | 6.8% 95% CI 3.2–14.1% 6 mentions · avg pos 14 first pick 0% | — | GEMINI 9.4%PERPLEXITY 9.4% | Claim |
| 20 | Elementor elementor.com | 6.8% 95% CI 3.2–14.1% 6 mentions · avg pos 15.6 first pick 0% | — | GROK 12.5%GEMINI 9.4%CHATGPT 12.5%PERPLEXITY 3.1% | Claim |
| 21 | React react.dev Best for: AI recommends React most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (53.8% of those answers) | 6.8% 95% CI 3.2–14.1% 6 mentions · avg pos 17 first pick 0% | — | CHATGPT 25%CLAUDE 12.5%PERPLEXITY 9.4% | Claim |
| 22 | Photobiz photobiz.com Best for: AI recommends Photobiz most when buyers ask “top photography-focused website builders with gallery features, booking and client proofing” (30.8% of those answers) | 5.7% 95% CI 2.5–12.6% 5 mentions · avg pos 6 first pick 0% | — | GEMINI 15.6% | Claim |
| 23 | ProPhoto prophoto.com Best for: AI recommends ProPhoto most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (30.8% of those answers) | 5.7% 95% CI 2.5–12.6% 5 mentions · avg pos 7.3 first pick 0% | — | GROK 12.5%GEMINI 9.4%PERPLEXITY 3.1% | Claim |
| 24 | ShootProof shootproof.com Best for: AI recommends ShootProof most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (46.2% of those answers) | 5.7% 95% CI 2.5–12.6% 5 mentions · avg pos 18.5 first pick 0% | — | GEMINI 9.4%CLAUDE 12.5%PERPLEXITY 3.1% | Claim |
| 25 | Pic-Time pic-time.com | 5.7% 95% CI 2.5–12.6% 5 mentions · avg pos 21.5 first pick 0% | — | GROK 12.5%GEMINI 3.1%CHATGPT 25%CLAUDE 12.5% | Claim |
| 26 | 22Slides | 4.5% 95% CI 1.8–11.1% 4 mentions · avg pos 6 first pick 0% | — | GEMINI 9.4%PERPLEXITY 3.1% | Claim |
| 27 | Cargo Best for: AI recommends Cargo most when buyers ask “alternatives to the major photography portfolio platforms for photographers who want more control” (30.8% of those answers) | 4.5% 95% CI 1.8–11.1% 4 mentions · avg pos 7 first pick 0% | — | GEMINI 3.1%CHATGPT 12.5%PERPLEXITY 6.3% | Claim |
| 28 | Divi elegantthemes.com | 4.5% 95% CI 1.8–11.1% 4 mentions · avg pos 8 first pick 0% | — | GROK 25%GEMINI 6.3% | Claim |
| 29 | SimplyBook.me simplybook.me Best for: AI recommends SimplyBook.me most when buyers ask “how do I build a photography portfolio website that also lets clients book sessions” (30.8% of those answers) | 4.5% 95% CI 1.8–11.1% 4 mentions · avg pos 16.3 first pick 0% | — | GROK 12.5%GEMINI 6.3%PERPLEXITY 3.1% | Claim |
| 30 | WordPress.org wordpress.org | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 1 first pick 33.3% | — | GROK 12.5%CHATGPT 12.5%CLAUDE 12.5% | Claim |
| 31 | Network Solutions networksolutions.com Best for: AI recommends Network Solutions most when buyers ask “photography-specific website builders vs general website builders for portfolio sites — what to consider” (30.8% of those answers) | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 4.5 first pick 0% | — | GROK 25%PERPLEXITY 3.1% | Claim |
| 32 | Carrd carrd.co | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 7 first pick 33.3% | — | GROK 12.5%GEMINI 6.3% | Claim |
| 33 | Flothemes flothemes.com | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 7.5 first pick 0% | — | GEMINI 6.3%PERPLEXITY 3.1% | Claim |
| 34 | Django djangoproject.com | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 8 first pick 0% | — | PERPLEXITY 9.4% | Claim |
| 35 | Kadence | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 8 first pick 0% | — | GEMINI 6.3%PERPLEXITY 3.1% | Claim |
| 36 | WooCommerce | 3.4% 95% CI 1.2–9.5% 3 mentions · avg pos 25.3 first pick 0% | — | GEMINI 3.1%CHATGPT 25% | Claim |
| 37 | Photo Shelter photoshelter.com | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 2.5 first pick 0% | — | CLAUDE 12.5%PERPLEXITY 3.1% | Claim |
| 38 | Software Advice softwareadvice.com | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 5.5 first pick 0% | — | GROK 12.5%CHATGPT 12.5% | Claim |
| 39 | Google Sites sites.google.com | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 6 first pick 0% | — | GROK 12.5%CHATGPT 12.5% | Claim |
| 40 | Weebly weebly.com | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 9 first pick 0% | — | GEMINI 3.1%PERPLEXITY 3.1% | Claim |
| 41 | Amelia | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 18.5 first pick 0% | — | GROK 12.5%CHATGPT 12.5% | Claim |
| 42 | Forbes forbes.com | 2.3% 95% CI 0.6–7.9% 2 mentions · avg pos 28 first pick 0% | — | CHATGPT 25% | Claim |
| 43 | Adobe Sign adobe.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 3 first pick 0% | — | GEMINI 3.1% | Claim |
| 44 | Picflow picflow.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 5 first pick 0% | — | GROK 12.5% | Claim |
| 45 | Rank Math rankmath.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 7 first pick 0% | — | GEMINI 3.1% | Claim |
| 46 | CloudCannon cloudcannon.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 8 first pick 0% | — | GROK 12.5% | Claim |
| 47 | PayPal paypal.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 10 first pick 0% | — | GEMINI 3.1% | Claim |
| 48 | Stripe stripe.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 10 first pick 0% | — | GEMINI 3.1% | Claim |
| 49 | Bookly bookly.com | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 25 first pick 0% | — | CHATGPT 12.5% | Claim |
| 50 | Vue | 1.1% 95% CI 0.2–6.2% 1 mentions · avg pos 47 first pick 0% | — | CHATGPT 12.5% | Claim |
| 51 | BookingBug | 1.1% 95% CI 0.2–6.2% 1 mentions first pick 0% | — | PERPLEXITY 3.1% | Claim |
| 52 | Flickr flickr.com | 1.1% 95% CI 0.2–6.2% 1 mentions first pick 0% | — | PERPLEXITY 3.1% | Claim |
| 53 | GoDaddy godaddy.com | 1.1% 95% CI 0.2–6.2% 1 mentions first pick 0% | — | PERPLEXITY 3.1% | Claim |
| 54 | Jotform jotform.com | 1.1% 95% CI 0.2–6.2% 1 mentions first pick 0% | — | PERPLEXITY 3.1% | Claim |
Reading the numbers: Share is a point estimate on 88 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
What AI recommends in adjacent categories — same method, fresh weekly.
Not in the answer? That's fixable.
Check Your AI Visibility →© 2026 Orbator. All rights reserved.