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Submission Guide • B2B Reviews

How to Submit to Capterra

Capterra, owned by Gartner, is one of the highest-authority software review platforms on the internet with a DA of 93. It helps businesses find the right software through reviews, comparisons, and category listings. A Capterra listing provides one of the most valuable backlinks in existence and puts your product in front of enterprise decision-makers actively evaluating tools.

Domain Authority
DA 93
Cost
Free
Approval Time
1-3 weeks

What You'll Need

A live software product (SaaS, desktop, or mobile)
Product logo and screenshots
Detailed product description
Pricing information (at least tier overview)
Category selection
Feature checklist

Step-by-Step Submission Guide

Step 1

Go to Capterra's Vendor Portal

Visit vendors.capterra.com to access the vendor submission portal. Capterra is part of the Gartner Digital Markets family (alongside GetApp and Software Advice) — submitting through one often lists you on all three platforms.

Step 2

Create Your Vendor Account

Register with your business email. Use a company domain email (not Gmail) for faster approval. Fill in company information: legal name, website, size, and location.

Step 3

Submit Your Product Listing

Add your product with: (1) Name and URL. (2) Short description (150 chars). (3) Long description (up to 1000 chars). (4) Primary and secondary categories. (5) Feature checklist — be thorough, as features influence which category searches you appear in. (6) Pricing model and tiers. (7) Screenshots (minimum 3). (8) Deployment type (cloud, on-premise, hybrid).

Step 4

Wait for Review and Approval

Capterra's team manually reviews submissions. This takes 1-3 weeks. They verify that your product is legitimate, your website works, and your listing is accurate. If rejected, they usually provide feedback on what to fix.

Step 5

Collect Reviews Post-Approval

Once live, focus on collecting reviews. Capterra provides review collection tools and even offers incentives like gift cards for reviewers (managed by Capterra, not you — this keeps reviews unbiased). Products with 25+ reviews get a "verified" badge and significantly more visibility.

Pro Tips for Capterra

Capterra, GetApp, and Software Advice share the same vendor portal — one submission can list you on all three
Products with 25+ reviews earn a "verified" badge and higher placement
Capterra PPC (pay-per-click) ads appear at the top of category pages — powerful for lead generation but separate from organic listing
Respond to every review (positive and negative) to show active vendor engagement
Update your listing quarterly with new screenshots and features
Capterra category pages dominate Google results for "best [category] software" searches
Skip the manual work

Submit to Capterra with Orbator

Orbator auto-fills your Capterra vendor submission with optimized descriptions, selects the best categories for your product, and completes the feature checklist. Post-approval, Orbator monitors your listing, tracks review count, and verifies your DA 93 backlink is indexed. Getting listed on Capterra (+ GetApp + Software Advice) through one submission gives you three high-authority backlinks.

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