What AI assistants actually recommend when buyers ask about expense tracking for small businesses — measured weekly across 4 engines, published as open data.
Updated 2026-08-15 · 48 sampled answers · rolling 4-week window · methodology
Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.
Sample: 48 AI answers · Window: Jul 18, 2026 – Aug 15, 2026 (4-week rolling) · trend vs prior 4 weeks (10 answers)
Samples by engine: GEMINI 16 (last run Jul 25, 2026) · PERPLEXITY 16 (last run Jul 25, 2026) · CHATGPT 8 (last run Jul 28, 2026) · CLAUDE 8 (last run Jul 25, 2026) · GROK 0 (last run Jul 9, 2026 — stalest)
How these numbers are made: sampling design · prompt provenance · what counts as a mention · what we cannot see
On the record: This ranking is frozen as a dated snapshot every day. View this category's history to see what entered and left the ranking and when, or read what the engines actually said on a given day.
Across 48 sampled AI answers from 4 engines, Zoho is recommended most often — appearing in 87.5% of recommendations, followed by Expensify (85.4%) and QuickBooks (77.1%).
This is a measurement of share of voice across 4 AI engines — not an editorial pick. See the full ranking below.
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | Zoho zoho.com | 87.5% 95% CI 75.3–94.1% 42 mentions · avg pos 3.5 first pick 23.8% | — | GEMINI 87.5%CHATGPT 87.5%CLAUDE 100%PERPLEXITY 81.3% | Claim |
| 2 | Expensify expensify.com | 85.4% 95% CI 72.8–92.8% 41 mentions · avg pos 3.4 first pick 24.4% | — | GEMINI 87.5%CHATGPT 87.5%CLAUDE 75%PERPLEXITY 87.5% | Claim |
| 3 | QuickBooks quickbooks.intuit.com | 77.1% 95% CI 63.5–86.7% 37 mentions · avg pos 4.2 first pick 21.6% | — | GEMINI 87.5%CHATGPT 100%CLAUDE 50%PERPLEXITY 68.8% | Claim |
| 4 | Ramp ramp.com | 58.3% 95% CI 44.3–71.2% 28 mentions · avg pos 6.3 first pick 3.6% | — | GEMINI 62.5%CHATGPT 75%CLAUDE 37.5%PERPLEXITY 56.3% | Claim |
| 5 | FreshBooks freshbooks.com | 50% 95% CI 36.4–63.6% 24 mentions · avg pos 4.6 first pick 16.7% | — | GEMINI 43.8%CHATGPT 25%CLAUDE 75%PERPLEXITY 56.3% | Claim |
| 6 | Xero xero.com | 50% 95% CI 36.4–63.6% 24 mentions · avg pos 5.5 first pick 16.7% | — | GEMINI 68.8%CHATGPT 100%CLAUDE 25%PERPLEXITY 18.8% | Claim |
| 7 | BILL Spend & Expense bill.com | 33.3% 95% CI 21.7–47.5% 16 mentions · avg pos 9.3 first pick 0% | — | GEMINI 31.3%CHATGPT 37.5%CLAUDE 37.5%PERPLEXITY 31.3% | Claim |
| 8 | Mercury mercury.com | 31.3% 95% CI 19.9–45.3% 15 mentions · avg pos 7.5 first pick 0% | — | GEMINI 50%CLAUDE 12.5%PERPLEXITY 37.5% | Claim |
| 9 | Wave wave.com | 29.2% 95% CI 18.2–43.2% 14 mentions · avg pos 3 first pick 14.3% | — | GEMINI 31.3%CHATGPT 25%CLAUDE 37.5%PERPLEXITY 25% | Claim |
| 10 | Brex brex.com | 25% 95% CI 14.9–38.8% 12 mentions · avg pos 5.5 first pick 0% | — | GEMINI 50%CHATGPT 12.5%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 11 | Shoeboxed shoeboxed.com | 20.8% 95% CI 11.7–34.3% 10 mentions · avg pos 6.3 first pick 0% | — | GEMINI 18.8%CHATGPT 25%CLAUDE 12.5%PERPLEXITY 25% | Claim |
| 12 | Rippling rippling.com | 18.8% 95% CI 10.2–31.9% 9 mentions · avg pos 6 first pick 0% | — | GEMINI 25%PERPLEXITY 31.3% | Claim |
| 13 | NerdWallet nerdwallet.com | 14.6% 95% CI 7.2–27.2% 7 mentions · avg pos 3 first pick 0% | — | CHATGPT 37.5%PERPLEXITY 25% | Claim |
| 14 | Divvy divvy.com | 14.6% 95% CI 7.2–27.2% 7 mentions · avg pos 12.4 first pick 0% | — | GEMINI 12.5%CHATGPT 37.5%CLAUDE 12.5%PERPLEXITY 6.3% | Claim |
| 15 | Relay relayfi.com | 12.5% 95% CI 5.9–24.7% 6 mentions · avg pos 5.5 first pick 16.7% | — | GEMINI 6.3%PERPLEXITY 31.3% | Claim |
| 16 | NetSuite netsuite.com | 12.5% 95% CI 5.9–24.7% 6 mentions · avg pos 10 first pick 16.7% | — | GEMINI 12.5%CHATGPT 37.5%CLAUDE 12.5% | Claim |
| 17 | Dext dext.com | 10.4% 95% CI 4.5–22.2% 5 mentions · avg pos 5.3 first pick 0% | — | GEMINI 6.3%CHATGPT 25%CLAUDE 12.5%PERPLEXITY 6.3% | Claim |
| 18 | Flowlu flowlu.com | 10.4% 95% CI 4.5–22.2% 5 mentions · avg pos 10.5 first pick 0% | — | GEMINI 25%PERPLEXITY 6.3% | Claim |
| 19 | Airwallex airwallex.com | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 2.5 first pick 0% | — | GEMINI 6.3%PERPLEXITY 18.8% | Claim |
| 20 | Google Sheets sheets.google.com | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 2.5 first pick 75% | — | GEMINI 12.5%PERPLEXITY 12.5% | Claim |
| 21 | Excel | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 3 first pick 50% | — | GEMINI 12.5%PERPLEXITY 12.5% | Claim |
| 22 | SAP Concur concur.com | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 8.7 first pick 0% | — | GEMINI 18.8%CLAUDE 12.5% | Claim |
| 23 | Everlance everlance.com | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 15.5 first pick 0% | — | GEMINI 18.8%CLAUDE 12.5% | Claim |
| 24 | Sage Intacct sageintacct.com | 8.3% 95% CI 3.3–19.6% 4 mentions · avg pos 16.3 first pick 25% | — | GEMINI 18.8%CHATGPT 12.5% | Claim |
| 25 | Microsoft Excel | 6.3% 95% CI 2.1–16.8% 3 mentions · avg pos 4 first pick 33.3% | — | GEMINI 12.5%PERPLEXITY 6.3% | Claim |
| 26 | PCMag pcmag.com | 6.3% 95% CI 2.1–16.8% 3 mentions · avg pos 4 first pick 0% | — | PERPLEXITY 18.8% | Claim |
| 27 | Forbes forbes.com | 6.3% 95% CI 2.1–16.8% 3 mentions first pick 0% | — | PERPLEXITY 18.8% | Claim |
| 28 | BigTime bigtime.net | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 1 first pick 100% | — | PERPLEXITY 12.5% | Claim |
| 29 | Jotform jotform.com | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 5 first pick 0% | — | CHATGPT 12.5%PERPLEXITY 6.3% | Claim |
| 30 | Neat neat.com | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 5 first pick 0% | — | GEMINI 12.5% | Claim |
| 31 | Sage Expense Management | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 7 first pick 0% | — | GEMINI 6.3%CLAUDE 12.5% | Claim |
| 32 | Concur Expense | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 8 first pick 0% | — | GEMINI 12.5% | Claim |
| 33 | Emburse emburse.com | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 24 first pick 0% | — | CHATGPT 12.5%CLAUDE 12.5% | Claim |
| 34 | Paylocity paylocity.com | 4.2% 95% CI 1.2–14% 2 mentions · avg pos 26 first pick 0% | — | CHATGPT 12.5%PERPLEXITY 6.3% | Claim |
| 35 | Zapier AI zapier.com | 4.2% 95% CI 1.2–14% 2 mentions first pick 0% | — | PERPLEXITY 12.5% | Claim |
| 36 | Navan navan.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 2 first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 37 | Quicken Business & Personal quicken.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 4 first pick 0% | — | CLAUDE 12.5% | Claim |
| 38 | Rydoo rydoo.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 4 first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 39 | Spendesk spendesk.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 4 first pick 0% | — | GEMINI 6.3% | Claim |
| 40 | Receipt Bank | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 6 first pick 0% | — | GEMINI 6.3% | Claim |
| 41 | Sage sage.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 7 first pick 0% | — | GEMINI 6.3% | Claim |
| 42 | GnuCash gnucash.org | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 8 first pick 0% | — | GEMINI 6.3% | Claim |
| 43 | Clarity | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 9 first pick 0% | — | GEMINI 6.3% | Claim |
| 44 | Coupa coupa.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 9 first pick 0% | — | CLAUDE 12.5% | Claim |
| 45 | Fraxion fraxion.biz | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 11 first pick 0% | — | CLAUDE 12.5% | Claim |
| 46 | Easy Expense | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 12 first pick 0% | — | GEMINI 6.3% | Claim |
| 47 | Microsoft microsoft.com | 2.1% 95% CI 0.4–10.9% 1 mentions · avg pos 15 first pick 0% | — | CHATGPT 12.5% | Claim |
| 48 | Alaan alaan.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 49 | HoneyBook honeybook.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 50 | Keeper Tax keepertax.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 51 | OFX ofx.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 52 | Payhawk payhawk.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 53 | Shopify shopify.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 54 | Smartsheet smartsheet.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 55 | Thryv thryv.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 56 | TravelBank travelbank.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 57 | Wave Payroll waveapps.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
| 58 | Wise wise.com | 2.1% 95% CI 0.4–10.9% 1 mentions first pick 0% | — | PERPLEXITY 6.3% | Claim |
Reading the numbers: Share is a point estimate on 48 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
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