What AI assistants recommend when buyers ask about payroll software for startups — measured weekly across engines, published as open data.
Sample: 64 AI answers · Window: May 23, 2026 – Jun 20, 2026 (4-week rolling)
| # | Product | Share | Trend | Engines | |
|---|---|---|---|---|---|
| 1 | Gusto gusto.com | 89.1% avg pos 3.1 | — | GROK 100%GEMINI 87.5%CHATGPT 87.5%CLAUDE 87.5%PERPLEXITY 87.5% | Claim |
| 2 | Rippling rippling.com | 68.8% avg pos 7.2 | — | GROK 100%GEMINI 75%CHATGPT 43.8%CLAUDE 62.5%PERPLEXITY 81.3% | Claim |
| 3 | Deel deel.com | 50% avg pos 9.6 | — | GROK 100%GEMINI 75%CHATGPT 6.3%CLAUDE 50%PERPLEXITY 56.3% | Claim |
| 4 | Justworks justworks.com | 45.3% avg pos 10.1 | — | GROK 87.5%GEMINI 62.5%CHATGPT 25%CLAUDE 31.3%PERPLEXITY 50% | Claim |
| 5 | QuickBooks | 40.6% avg pos 6.5 | — | GROK 100%GEMINI 75%CHATGPT 31.3%CLAUDE 25%PERPLEXITY 18.8% | Claim |
| 6 | QuickBooks Payroll | 40.6% avg pos 7.3 | — | GROK 75%GEMINI 62.5%CHATGPT 31.3%CLAUDE 31.3%PERPLEXITY 31.3% | Claim |
| 7 | OnPay onpay.com | 37.5% avg pos 7 | — | GROK 62.5%GEMINI 75%CHATGPT 12.5%CLAUDE 25%PERPLEXITY 43.8% | Claim |
| 8 | Warp warp.co | 37.5% avg pos 10.5 | — | GROK 87.5%GEMINI 25%CLAUDE 75%PERPLEXITY 18.8% | Claim |
| 9 | Square Payroll | 34.4% avg pos 7.9 | — | GROK 37.5%GEMINI 25%CHATGPT 31.3%CLAUDE 56.3%PERPLEXITY 18.8% | Claim |
| 10 | Paychex paychex.com | 32.8% avg pos 12 | — | GROK 50%GEMINI 37.5%CHATGPT 68.8%CLAUDE 12.5%PERPLEXITY 6.3% | Claim |
| 11 | Square square.com | 29.7% avg pos 10.3 | — | GROK 50%GEMINI 25%CHATGPT 37.5%CLAUDE 31.3%PERPLEXITY 12.5% | Claim |
| 12 | ADP Global Payroll adp.com | 26.6% avg pos 9.8 | — | GROK 12.5%GEMINI 12.5%CHATGPT 12.5%CLAUDE 18.8%PERPLEXITY 62.5% | Claim |
| 13 | Remote remote.com | 25% avg pos 9.9 | — | GROK 75%GEMINI 12.5%CHATGPT 12.5%CLAUDE 31.3%PERPLEXITY 12.5% | Claim |
| 14 | Patriot | 23.4% avg pos 7 | — | GROK 50%GEMINI 25%CHATGPT 12.5%CLAUDE 18.8%PERPLEXITY 25% | Claim |
| 15 | Wave Payroll waveapps.com | 23.4% avg pos 11.6 | — | GROK 12.5%GEMINI 37.5%CHATGPT 43.8%CLAUDE 6.3%PERPLEXITY 18.8% | Claim |
| 16 | Oyster oysterhr.com | 23.4% avg pos 12 | — | GROK 62.5%CLAUDE 37.5%PERPLEXITY 25% | Claim |
| 17 | ADP | 23.4% avg pos 12.7 | — | GROK 50%GEMINI 87.5%CHATGPT 12.5%CLAUDE 12.5% | Claim |
| 18 | Zenefits | 18.8% avg pos 13.1 | — | CHATGPT 62.5%CLAUDE 6.3%PERPLEXITY 6.3% | Claim |
| 19 | Patriot Payroll patriotsoftware.com | 17.2% avg pos 7.2 | — | GROK 25%GEMINI 25%CHATGPT 18.8%CLAUDE 12.5%PERPLEXITY 12.5% | Claim |
| 20 | Payroll4Free | 17.2% avg pos 12.2 | — | GROK 25%GEMINI 25%CLAUDE 25%PERPLEXITY 18.8% | Claim |
| 21 | SurePayroll surepayroll.com | 15.6% avg pos 11.4 | — | GROK 25%GEMINI 37.5%CHATGPT 12.5%PERPLEXITY 18.8% | Claim |
| 22 | GCP Vertex AI Search vertexaisearch.cloud.google.com | 12.5% | — | GEMINI 100% | Claim |
| 23 | Reddit reddit.com | 12.5% | — | PERPLEXITY 50% | Claim |
| 24 | QuickBooks Time quickbooks.intuit.com | 10.9% avg pos 10.4 | — | GROK 12.5%GEMINI 12.5%CHATGPT 25%PERPLEXITY 6.3% | Claim |
| 25 | Plane plane.so | 10.9% avg pos 12.4 | — | GROK 50%GEMINI 25%PERPLEXITY 6.3% | Claim |
| 26 | TriNet | 10.9% avg pos 17.8 | — | GROK 25%CHATGPT 12.5%CLAUDE 12.5%PERPLEXITY 6.3% | Claim |
| 27 | BambooHR bamboohr.com | 7.8% avg pos 13.3 | — | CHATGPT 31.3% | Claim |
| 28 | Paylocity paylocity.com | 7.8% avg pos 22 | — | GROK 25%CLAUDE 12.5%PERPLEXITY 6.3% | Claim |
| 29 | Ramp ramp.com | 7.8% | — | GROK 12.5%CLAUDE 18.8%PERPLEXITY 6.3% | Claim |
| 30 | Homebase | 6.3% avg pos 7 | — | GROK 12.5%GEMINI 12.5%CLAUDE 12.5% | Claim |
| 31 | Xero JAX xero.com | 6.3% avg pos 11 | — | GROK 25%GEMINI 12.5%CHATGPT 6.3% | Claim |
| 32 | YouTube Studio Analytics youtube.com | 6.3% | — | PERPLEXITY 25% | Claim |
| 33 | Slack slack.com | 4.7% avg pos 8.7 | — | GROK 25%GEMINI 12.5% | Claim |
| 34 | Square Invoices squareup.com | 4.7% avg pos 10.5 | — | GEMINI 12.5%CHATGPT 6.3%PERPLEXITY 6.3% | Claim |
| 35 | Carta | 3.1% avg pos 1 | — | GROK 12.5%PERPLEXITY 6.3% | Claim |
| 36 | Pulley | 3.1% avg pos 1 | — | GROK 12.5%PERPLEXITY 6.3% | Claim |
| 37 | QuickBooks Online with Intuit Assist intuit.com | 3.1% avg pos 4.5 | — | GROK 25% | Claim |
| 38 | Wise wise.com | 3.1% | — | CLAUDE 12.5% | Claim |
| 39 | Zoho zoho.com | 1.6% avg pos 2 | — | GROK 12.5% | Claim |
| 40 | Sequoia One | 1.6% avg pos 6 | — | PERPLEXITY 6.3% | Claim |
| 41 | Guideline guideline.com | 1.6% avg pos 7 | — | GROK 12.5% | Claim |
| 42 | Salary.com salary.com | 1.6% avg pos 17 | — | CHATGPT 6.3% | Claim |
| 43 | HRmy | 1.6% avg pos 25 | — | CHATGPT 6.3% | Claim |
| 44 | Facebook facebook.com | 1.6% | — | PERPLEXITY 6.3% | Claim |
| 45 | G2 g2.com | 1.6% | — | CLAUDE 6.3% | Claim |
| 46 | Goodreads goodreads.com | 1.6% | — | CLAUDE 6.3% | Claim |
| 47 | Google Sites sites.google.com | 1.6% | — | CLAUDE 6.3% | Claim |
| 48 | HR.my | 1.6% | — | PERPLEXITY 6.3% | Claim |
| 49 | Juicebox juicebox.ai | 1.6% | — | GROK 12.5% | Claim |
| 50 | Ledgy | 1.6% | — | PERPLEXITY 6.3% | Claim |
| 51 | When I Work wheniwork.com | 1.6% | — | CLAUDE 6.3% | Claim |
Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.
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