AI Index / AI writing assistants for marketers

Best AI writing assistants for marketers

What AI assistants actually recommend when buyers ask about ai writing assistants for marketers — measured weekly across 4 engines, published as open data.

Updated 2026-08-04 · 77 sampled answers · rolling 4-week window · methodology

Rankings are measured from sampled AI answers — never editorial, never paid. Orbator builds AI-visibility tooling; when Orbator itself appears in any category, it is measured by the same rules as everyone else.

Updated weekly77 samples4 enginesmethodology

Sample: 77 AI answers · Window: Jul 7, 2026Aug 4, 2026 (4-week rolling) · trend vs prior 4 weeks (58 answers)

What is the best ai writing assistants for marketers?

Across 77 sampled AI answers from 4 engines, Copy.ai is recommended most often — appearing in 79.2% of recommendations, followed by Jasper (77.9%) and Rytr (50.6%).

This is a measurement of share of voice across 4 AI engines — not an editorial pick. See the full ranking below.

#ProductShareTrendEngines
1
Copy.ai

copy.ai

Best for: AI recommends Copy.ai most when buyers ask affordable alternatives to expensive AI copywriting tools (100% of those answers)

79.2%

95% CI 68.986.8%

61 mentions · avg pos 3.9

first pick 11.5%

GEMINI 89.3%CHATGPT 42.9%CLAUDE 64.3%PERPLEXITY 85.7%
Claim
2
Jasper

jasper.ai

Best for: AI recommends Jasper most when buyers ask best AI tool for writing marketing copy and ads (100% of those answers)

77.9%

95% CI 67.585.7%

60 mentions · avg pos 4.1

first pick 21.7%

GEMINI 75%CHATGPT 71.4%CLAUDE 85.7%PERPLEXITY 78.6%
Claim
3
Rytr

rytr.me

Best for: AI recommends Rytr most when buyers ask affordable alternatives to expensive AI copywriting tools (100% of those answers)

50.6%

95% CI 39.761.5%

39 mentions · avg pos 3.8

first pick 30.8%

GEMINI 64.3%CHATGPT 28.6%CLAUDE 42.9%PERPLEXITY 46.4%
Claim
4
Anyword

anyword.com

Best for: AI recommends Anyword most when buyers ask best AI tool for writing marketing copy and ads (100% of those answers)

45.5%

95% CI 34.856.5%

35 mentions · avg pos 4.1

first pick 14.3%

GEMINI 42.9%CHATGPT 28.6%CLAUDE 57.1%PERPLEXITY 46.4%
Claim
5
Writer

writer.com

Best for: AI recommends Writer most when buyers ask which AI writing tool is best for small marketing teams vs enterprise (92.3% of those answers)

45.5%

95% CI 34.856.5%

35 mentions · avg pos 5.6

first pick 0%

GEMINI 53.6%CHATGPT 28.6%CLAUDE 35.7%PERPLEXITY 46.4%
Claim
6
Writersonic

writersonic.com

Best for: AI recommends Writersonic most when buyers ask affordable alternatives to expensive AI copywriting tools (92.3% of those answers)

37.7%

95% CI 27.748.8%

29 mentions · avg pos 5.3

first pick 0%

GEMINI 42.9%CHATGPT 42.9%CLAUDE 28.6%PERPLEXITY 35.7%
Claim
7
Grammarly

grammarly.com

Best for: AI recommends Grammarly most when buyers ask lightweight alternatives to the big AI writing platforms for marketers (76.9% of those answers)

32.5%

95% CI 23.143.5%

25 mentions · avg pos 6.1

first pick 4%

GEMINI 46.4%CHATGPT 14.3%CLAUDE 35.7%PERPLEXITY 21.4%
Claim
8
QuillBot

quillbot.com

Best for: AI recommends QuillBot most when buyers ask affordable alternatives to expensive AI copywriting tools (61.5% of those answers)

16.9%

95% CI 10.126.8%

13 mentions · avg pos 4.8

first pick 7.7%

GEMINI 21.4%CHATGPT 14.3%CLAUDE 21.4%PERPLEXITY 10.7%
Claim
9
Semrush One

semrush.com

Best for: AI recommends Semrush One most when buyers ask affordable alternatives to expensive AI copywriting tools (30.8% of those answers)

14.3%

95% CI 8.223.8%

11 mentions · avg pos 6.5

first pick 18.2%

GEMINI 17.9%CLAUDE 7.1%PERPLEXITY 17.9%
Claim
10
Frase

frase.io

Best for: AI recommends Frase most when buyers ask lightweight alternatives to the big AI writing platforms for marketers (38.5% of those answers)

14.3%

95% CI 8.223.8%

11 mentions · avg pos 8.1

first pick 0%

GEMINI 17.9%CLAUDE 28.6%PERPLEXITY 7.1%
Claim
11
Unbounce

unbounce.com

Best for: AI recommends Unbounce most when buyers ask what AI tool should I use to write landing page copy faster (92.3% of those answers)

13%

95% CI 7.222.3%

10 mentions · avg pos 3

first pick 10%

GEMINI 14.3%CHATGPT 14.3%CLAUDE 7.1%PERPLEXITY 14.3%
Claim
12
Wordtune

wordtune.com

Best for: AI recommends Wordtune most when buyers ask affordable alternatives to expensive AI copywriting tools (53.8% of those answers)

13%

95% CI 7.222.3%

10 mentions · avg pos 4.8

first pick 10%

GEMINI 7.1%CLAUDE 14.3%PERPLEXITY 21.4%
Claim
13
eesel AI

eesel.ai

Best for: AI recommends eesel AI most when buyers ask affordable alternatives to expensive AI copywriting tools (61.5% of those answers)

13%

95% CI 7.222.3%

10 mentions · avg pos 6.5

first pick 0%

GEMINI 10.7%CLAUDE 7.1%PERPLEXITY 21.4%
Claim
14
HubSpot CRM

hubspot.com

Best for: AI recommends HubSpot CRM most when buyers ask what AI tool should I use to write landing page copy faster (46.2% of those answers)

13%

95% CI 7.222.3%

10 mentions

first pick 0%

GEMINI 28.6%PERPLEXITY 7.1%
Claim
15
Buffer

buffer.com

Best for: AI recommends Buffer most when buyers ask best AI writing assistant for marketing teams (30.8% of those answers)

11.7%

95% CI 6.320.7%

9 mentions · avg pos 5.5

first pick 0%

GEMINI 3.6%CLAUDE 7.1%PERPLEXITY 25%
Claim
16
AI Writer

Best for: AI recommends AI Writer most when buyers ask affordable alternatives to expensive AI copywriting tools (46.2% of those answers)

11.7%

95% CI 6.320.7%

9 mentions · avg pos 8.3

first pick 0%

GEMINI 21.4%CLAUDE 7.1%PERPLEXITY 7.1%
Claim
17
Zapier AI

zapier.com

Best for: AI recommends Zapier AI most when buyers ask how do I use AI to speed up my marketing content workflow (46.2% of those answers)

10.4%

95% CI 5.419.2%

8 mentions · avg pos 9

first pick 0%

GEMINI 3.6%CHATGPT 14.3%CLAUDE 7.1%PERPLEXITY 17.9%
Claim
18
Notion

notion.so

10.4%

95% CI 5.419.2%

8 mentions · avg pos 12.8

first pick 0%

GEMINI 21.4%CHATGPT 28.6%
Claim
19
Koala

koala.sh

Best for: AI recommends Koala most when buyers ask lightweight alternatives to the big AI writing platforms for marketers (46.2% of those answers)

9.1%

95% CI 4.517.6%

7 mentions · avg pos 4.7

first pick 14.3%

GEMINI 3.6%CLAUDE 28.6%PERPLEXITY 7.1%
Claim
20
Type

7.8%

95% CI 3.616%

6 mentions · avg pos 6.5

first pick 0%

GEMINI 3.6%PERPLEXITY 17.9%
Claim
21
Clearscope

clearscope.io

Best for: AI recommends Clearscope most when buyers ask best AI writing assistant for marketing teams (30.8% of those answers)

6.5%

95% CI 2.814.3%

5 mentions · avg pos 3

first pick 0%

CLAUDE 7.1%PERPLEXITY 14.3%
Claim
22
AdCreative.ai

Best for: AI recommends AdCreative.ai most when buyers ask best AI tool for writing marketing copy and ads (38.5% of those answers)

6.5%

95% CI 2.814.3%

5 mentions · avg pos 7.7

first pick 0%

GEMINI 10.7%CLAUDE 14.3%
Claim
23
Orwellix

orwellix.com

Best for: AI recommends Orwellix most when buyers ask best AI writing assistant for marketing teams (30.8% of those answers)

5.2%

95% CI 212.6%

4 mentions · avg pos 3

first pick 0%

PERPLEXITY 14.3%
Claim
24
Landingi

Best for: AI recommends Landingi most when buyers ask what AI tool should I use to write landing page copy faster (38.5% of those answers)

5.2%

95% CI 212.6%

4 mentions · avg pos 3.8

first pick 0%

GEMINI 10.7%CLAUDE 7.1%
Claim
25
Synter

Best for: AI recommends Synter most when buyers ask best AI tool for writing marketing copy and ads (30.8% of those answers)

5.2%

95% CI 212.6%

4 mentions · avg pos 5.3

first pick 25%

GEMINI 7.1%CLAUDE 14.3%
Claim
26
Koala AI

Best for: AI recommends Koala AI most when buyers ask lightweight alternatives to the big AI writing platforms for marketers (30.8% of those answers)

5.2%

95% CI 212.6%

4 mentions · avg pos 5.5

first pick 25%

GEMINI 3.6%CLAUDE 21.4%
Claim
27
Canva

canva.com

5.2%

95% CI 212.6%

4 mentions · avg pos 8.5

first pick 0%

GEMINI 10.7%PERPLEXITY 3.6%
Claim
28
ContentShake AI

5.2%

95% CI 212.6%

4 mentions · avg pos 9.7

first pick 0%

GEMINI 7.1%CLAUDE 7.1%PERPLEXITY 3.6%
Claim
29
Midjourney

midjourney.com

Best for: AI recommends Midjourney most when buyers ask how do I use AI to speed up my marketing content workflow (38.5% of those answers)

5.2%

95% CI 212.6%

4 mentions · avg pos 10.3

first pick 0%

GEMINI 7.1%CLAUDE 14.3%
Claim
30
GuideFlow

guideflow.com

Best for: AI recommends GuideFlow most when buyers ask lightweight alternatives to the big AI writing platforms for marketers (53.8% of those answers)

5.2%

95% CI 212.6%

4 mentions

first pick 0%

PERPLEXITY 14.3%
Claim
31
Jasper AI

Best for: AI recommends Jasper AI most when buyers ask best AI tool for writing marketing copy and ads (38.5% of those answers)

3.9%

95% CI 1.310.8%

3 mentions · avg pos 1

first pick 66.7%

GEMINI 7.1%CLAUDE 7.1%
Claim
32
Social Bee

socialbee.com

3.9%

95% CI 1.310.8%

3 mentions · avg pos 4.5

first pick 0%

PERPLEXITY 10.7%
Claim
33
MarketMuse

marketmuse.com

3.9%

95% CI 1.310.8%

3 mentions · avg pos 6.3

first pick 33.3%

GEMINI 7.1%CLAUDE 7.1%
Claim
34
DALL-E

Best for: AI recommends DALL-E most when buyers ask how do I use AI to speed up my marketing content workflow (30.8% of those answers)

3.9%

95% CI 1.310.8%

3 mentions · avg pos 7.3

first pick 0%

GEMINI 3.6%CLAUDE 14.3%
Claim
35
Hypotenuse

3.9%

95% CI 1.310.8%

3 mentions · avg pos 7.3

first pick 0%

GEMINI 7.1%PERPLEXITY 3.6%
Claim
36
Hypotenuse AI

hypotenuse.ai

3.9%

95% CI 1.310.8%

3 mentions · avg pos 7.3

first pick 0%

GEMINI 7.1%PERPLEXITY 3.6%
Claim
37
Averi AI

averi.ai

3.9%

95% CI 1.310.8%

3 mentions · avg pos 8

first pick 0%

GEMINI 3.6%PERPLEXITY 7.1%
Claim
38
Ahrefs

ahrefs.com

3.9%

95% CI 1.310.8%

3 mentions

first pick 0%

PERPLEXITY 10.7%
Claim
39
Kontent.ai

kontent.ai

3.9%

95% CI 1.310.8%

3 mentions

first pick 0%

PERPLEXITY 10.7%
Claim
40
WordStream's Free Keyword Tool

wordstream.com

Best for: AI recommends WordStream's Free Keyword Tool most when buyers ask affordable alternatives to expensive AI copywriting tools (30.8% of those answers)

3.9%

95% CI 1.310.8%

3 mentions

first pick 0%

PERPLEXITY 10.7%
Claim
41
Great Headlines

2.6%

95% CI 0.79%

2 mentions · avg pos 2

first pick 0%

PERPLEXITY 7.1%
Claim
42
HeroGuide

2.6%

95% CI 0.79%

2 mentions · avg pos 2

first pick 0%

PERPLEXITY 7.1%
Claim
43
Newsletter.ai

2.6%

95% CI 0.79%

2 mentions · avg pos 2

first pick 0%

PERPLEXITY 7.1%
Claim
44
WordPress

wordpress.com

2.6%

95% CI 0.79%

2 mentions · avg pos 4.5

first pick 50%

GEMINI 7.1%
Claim
45
Hootsuite

hootsuite.com

2.6%

95% CI 0.79%

2 mentions · avg pos 5.5

first pick 0%

CLAUDE 14.3%
Claim
46
Anthropic Claude API

anthropic.com

2.6%

95% CI 0.79%

2 mentions · avg pos 6

first pick 0%

GEMINI 7.1%
Claim
47
Sight AI

trysight.ai

2.6%

95% CI 0.79%

2 mentions · avg pos 8.5

first pick 0%

GEMINI 7.1%
Claim
48
Lumen5

lumen5.com

2.6%

95% CI 0.79%

2 mentions · avg pos 12

first pick 0%

GEMINI 3.6%PERPLEXITY 3.6%
Claim
49
ContentBot

2.6%

95% CI 0.79%

2 mentions · avg pos 12.5

first pick 0%

PERPLEXITY 7.1%
Claim
50
Copysmith

2.6%

95% CI 0.79%

2 mentions · avg pos 14

first pick 0%

GEMINI 3.6%CLAUDE 7.1%
Claim
51
Microsoft

microsoft.com

2.6%

95% CI 0.79%

2 mentions · avg pos 15.5

first pick 0%

GEMINI 3.6%CLAUDE 7.1%
Claim
52
EngageBay

engagebay.com

Best for: AI recommends EngageBay most when buyers ask affordable alternatives to expensive AI copywriting tools (30.8% of those answers)

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
53
Forbes

forbes.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
54
Framer

framer.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

CLAUDE 7.1%PERPLEXITY 3.6%
Claim
55
Landingi's AI Landing Page Copy Generator

landingi.com

Best for: AI recommends Landingi's AI Landing Page Copy Generator most when buyers ask what AI tool should I use to write landing page copy faster (30.8% of those answers)

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
56
Manus

manus.im

Best for: AI recommends Manus most when buyers ask what AI tool should I use to write landing page copy faster (30.8% of those answers)

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
57
Netlify

netlify.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
58
Optimizely

optimizely.com

Best for: AI recommends Optimizely most when buyers ask how do I use AI to speed up my marketing content workflow (30.8% of those answers)

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
59
Semrush ContentShake

2.6%

95% CI 0.79%

2 mentions

first pick 0%

CLAUDE 7.1%PERPLEXITY 3.6%
Claim
60
Sprout Social

sproutsocial.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
61
Storyteq

storyteq.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
62
ViaSocket

viasocket.com

Best for: AI recommends ViaSocket most when buyers ask best AI writing assistant for marketing teams (38.5% of those answers)

2.6%

95% CI 0.79%

2 mentions

first pick 0%

PERPLEXITY 7.1%
Claim
63
Webflow

webflow.com

2.6%

95% CI 0.79%

2 mentions

first pick 0%

CLAUDE 7.1%PERPLEXITY 3.6%
Claim
64
Nightwatch's AI SEO Agent

nightwatch.io

1.3%

95% CI 0.27%

1 mentions · avg pos 3

first pick 0%

GEMINI 3.6%
Claim
65
Flick

flick.app

1.3%

95% CI 0.27%

1 mentions · avg pos 4

first pick 0%

GEMINI 3.6%
Claim
66
GPT-3

1.3%

95% CI 0.27%

1 mentions · avg pos 4

first pick 0%

CLAUDE 7.1%
Claim
67
HyperWrite's Legal Document Analyzer

hyperwriteai.com

1.3%

95% CI 0.27%

1 mentions · avg pos 4

first pick 0%

CHATGPT 14.3%
Claim
68
Snazzy AI

1.3%

95% CI 0.27%

1 mentions · avg pos 4

first pick 0%

CLAUDE 7.1%
Claim
69
Jetwriter AI

jetwriter.ai

1.3%

95% CI 0.27%

1 mentions · avg pos 5

first pick 0%

CLAUDE 7.1%
Claim
70
Missive

missiveapp.com

1.3%

95% CI 0.27%

1 mentions · avg pos 5

first pick 0%

GEMINI 3.6%
Claim
71
Sintra AI

sintra.ai

1.3%

95% CI 0.27%

1 mentions · avg pos 5

first pick 0%

GEMINI 3.6%
Claim
72
Chibi AI

1.3%

95% CI 0.27%

1 mentions · avg pos 6

first pick 0%

GEMINI 3.6%
Claim
73
ParagraphAI

1.3%

95% CI 0.27%

1 mentions · avg pos 7

first pick 0%

GEMINI 3.6%
Claim
74
Hemingway

hemingwayapp.com

1.3%

95% CI 0.27%

1 mentions · avg pos 8

first pick 0%

CLAUDE 7.1%
Claim
75
Scalenut

scalenut.com

1.3%

95% CI 0.27%

1 mentions · avg pos 10

first pick 0%

GEMINI 3.6%
Claim
76
Articos

1.3%

95% CI 0.27%

1 mentions · avg pos 11

first pick 0%

GEMINI 3.6%
Claim
77
Wynter

wynter.com

1.3%

95% CI 0.27%

1 mentions · avg pos 12

first pick 0%

GEMINI 3.6%
Claim
78
PickFu

pickfu.com

1.3%

95% CI 0.27%

1 mentions · avg pos 13

first pick 0%

GEMINI 3.6%
Claim
79
BuzzSumo

buzzsumo.com

1.3%

95% CI 0.27%

1 mentions · avg pos 14

first pick 0%

PERPLEXITY 3.6%
Claim
80
Lyssna

lyssna.com

1.3%

95% CI 0.27%

1 mentions · avg pos 14

first pick 0%

GEMINI 3.6%
Claim
81
Sudowrite

1.3%

95% CI 0.27%

1 mentions · avg pos 15

first pick 0%

GEMINI 3.6%
Claim
82
Airtable

airtable.com

1.3%

95% CI 0.27%

1 mentions · avg pos 18

first pick 0%

PERPLEXITY 3.6%
Claim
83
Gumloop

gumloop.com

1.3%

95% CI 0.27%

1 mentions · avg pos 18

first pick 0%

PERPLEXITY 3.6%
Claim
84
Acrolinx

1.3%

95% CI 0.27%

1 mentions · avg pos 24

first pick 0%

GEMINI 3.6%
Claim
85
Lex

1.3%

95% CI 0.27%

1 mentions · avg pos 25

first pick 0%

CHATGPT 14.3%
Claim
86
Slack

slack.com

1.3%

95% CI 0.27%

1 mentions · avg pos 25

first pick 0%

GEMINI 3.6%
Claim
87
Airops

airops.com

1.3%

95% CI 0.27%

1 mentions · avg pos 27

first pick 0%

GEMINI 3.6%
Claim
88
Automateed

automateed.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
89
ClickBank

clickbank.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
90
Conductor Intelligence

conductor.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
91
Crazy Egg

crazyegg.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
92
DigitalOcean

digitalocean.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
93
Divi

elegantthemes.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
94
Rank Math

rankmath.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
95
Simplified

simplified.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
96
Upwork SDK

upwork.com

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
97
Visme

visme.co

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim
98
Writetone

1.3%

95% CI 0.27%

1 mentions

first pick 0%

PERPLEXITY 3.6%
Claim

Reading the numbers: Share is a point estimate on 77 sampled answers, so each row also shows its 95% CI — the Wilson score interval around that share. When two products' intervals overlap, the gap between them isn't statistically meaningful at this sample size. First pick is the share of a product's recommending answers where it was named first, which separates “always mentioned” from “usually the top recommendation”. Full methodology.

Independence: Orbator customers are badged for disclosure. Customer status does not affect prompts, sampling, extraction, or ranking — see the methodology. Your product on this list? Claim it to see the prompts behind your rank and track it weekly.

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