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AI Visibility

You Told Me Broad and Narrow Questions Have Different Gatekeepers. Name Your Category and I’ll Run It Both Ways.

Henrik TelleAugust 21, 20263 min read

Last week I wrote about the founder whose competitors’ homepages were getting cited by AI while she was invisible. The best pushback in the comments was that I was mixing two kinds of question: the broad one, best budgeting app, and the narrow one, budgeting app that works without linking a bank. Different questions, different gatekeepers, different work to fix.

Fair. So we built the split into the index. Every question we ask an engine is labeled by type, and we can now show recommendation share separately for broad category questions and narrow capability questions. First category we looked at: one accounting product holds 95% share on the broad question and 40% on the narrow one. Same product, same month. The blended number hides that a person in that company should be rewriting a page, not buying placements.

Bar chart: one accounting product’s AI recommendation share, 95% on the broad category question versus 40% on narrow problem-solving questions in the same month.
One accounting product, share of AI answers recommending it within each question type. Broad = “best accounting software”; narrow = specific problem-solving questions. n=20 runs per intent bucket, 28-day window ending 2026-08-17. Product deliberately unnamed; the point is the split, not the scoreboard.

Here is the offer. Drop your product category in the comments on the Indie Hackers thread where this is cross-posted, or email hello@orbator.io, and I will run it both ways and reply with who wins the broad question, who wins the narrow one, and where you sit in each. No signup, I will just post the result.

If the split looks useful and you want it tracked weekly, I will set you up free for a while in exchange for blunt feedback: what is confusing, what is wrong, what you would never pay for. I have 26 users and more measurement than judgment about what matters to anyone who is not me. If you end up liking it and say so somewhere public that is appreciated, but it is not part of the deal, and I would rather have the criticism.

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